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Become a
Which? Trusted trader

Find out more about joining Which? Trusted Traders or apply online

Call:

0117 981 2931

Monday to Friday: 8am to 6pm. Standard network rate.

As you'd expect from Which?, you'll be carefully assessed by our trading standards professionals. They'll give your business a health check and provide valuable advice and feedback to help you get and stay ahead. Once you've met our high standards, you can choose to join and be endorsed by Which? Trusted Traders. 

The assessment process includes the following checks:

  • A preliminary credit check to validate your business's financial health.
  • A check of customer references (chosen at random by the Which? Trusted Traders endorsement team from the 10 domestic customer details that you must provide).
  • A thorough examination of your business and administrative procedures, including checking certificates and insurance.
  • A visit from a Which? trading standards assessor and a face-to-face interview.
  • Before joining, applicants must also agree to the Which? Trusted Traders code of conduct, and to our terms and conditions and fees.

It can be tough to get through (not everyone who applies passes the assessment), but the process is actually very simple:

 

  1. Application

    Talk to a member of our sales team. They'll ask a few simple questions and collect a one-off assessment fee payment (from £75.00 plus VAT*, non-refundable). 
  2. Arrange a visit

    We will arrange a convenient day and time for one of our trading standards professionals to visit you at your premises.
  3. Day of the visit

    The assessor visits your premises to learn about you and your business. The visit usually takes around 90 minutes.
  4. Act on recommendations

    All of our businesses get valuable feedback from our experienced assessors. You may need to act on this feedback to meet our criteria before you can join Which? Trusted Traders.
  5. Pay the annual fee

    Once you've met our high standards you can join Which? Trusted Traders and enjoy all the benefits from as little as £48.33 per month plus VAT**.
  6. Receive your Welcome Pack

    Now you can use the Which? Trusted Traders logo and update your Which? Trusted trader website profile page.

The assessment process doesn't take long and the sooner your business passes, the sooner you can join Which? Trusted Traders. 

*Prices stated apply to businesses with nine employees or fewer. For businesses with 10 employees or more, costs are higher. Subscription to Which? Trusted Traders is subject to compliance with terms and conditions of Which? Trusted Traders scheme, payment of ongoing fees and annual reassessment in accordance with Which? eligibility criteria.
**Monthly fee stated applies to businesses with 3 employees or fewer. For businesses with 4 employees or more, costs are higher. Prices include one online profile. If you have more than one branch and wish to have more than one profile, there is an additional monthly fee per branch profile. For more information and costs please speak to your account manager during your application.
Subscription to Which? Trusted Traders is subject to compliance with terms and conditions of Which? Trusted Traders scheme, payment of ongoing fees and annual reassessment in accordance with Which? eligibility criteria.

Hertfordshire Trading Standards Approved Which? Trusted Traders

We have launched a joint scheme with Hertfordshire Trading Standards to help consumers find trustworthy traders and give hardworking businesses the recognition they deserve. Traders endorsed in this joint scheme benefit from a joint Hertfordshire Trading Standard Approved Which? Trusted trader endorsement logo to provide extra assurance to local consumers. To find out more read our FAQs.

Hear what Which? Trusted Traders have to say!

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What this scheme gives the consumer is the ability to look at a website and see that the traders have been endorsed by somebody incredibly credible. You can't get better than Which? Trusted Traders or Trading Standards to do this.

Melanie Wooding Jones, Redbourn Auto Solutions

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I think the Which? Trusted Traders scheme is excellent value for money. The Which? brand is instantly recognisable and trusted by consumers. For Van Girls, to be associated with the scheme is fantastic for us.

Julie Beechey, Van Girls

Want to find out more? Next step:

Advice for traders