As no doubt you already know, Which? Trusted Traders runs a monthly competition, Trader of the Month. The competition is open to all of our endorsed traders. Winners are profiled each month on our website and can add that month’s winner's logo to their publicity and marketing materials.

One of the main ways you can enter the competition is through social media, tagging your posts that show how you are letting your customers know about Which? Trusted Traders, using the logo and providing great customer service. Those posts must now use the hashtag #WhichTOTM.

If you want a full rundown of the competition terms and conditions and selection criteria take a look at our article on how to become Which? Trusted Trader of the Month. Read on to find out why we have changed the hashtag.

Strengthening ties between Which? and Which? Trusted Traders

Trader of the Month has been running almost since the beginning of Which? Trusted Traders itself and has proved very popular, with many of our traders vying for the top spot each month. Maybe this is because the winners aren’t just any old Trader of the Month, they’re the Which? Trusted Trader of the Month.

We think being backed by one of the UK’s most trusted consumer organisations has to be worth shouting about. So in order to strengthen our link with Which?, we have changed the competition hashtag to #WhichTOTM. We feel this more accurately reflects the unique status of being the Which? Trusted Trader of the Month.

If you want to know more about October 2016’s winner, read our profile of Hillis Security Systems Ltd.

No other aspect of the competition has changed. You just need to ensure that you use the new hashtag #WhichTOTM when you send in your pictures of using the brand, or your links and stories on social media.

Raj Kakar-Clayton, Managing Director of Which? Trusted Traders commented:

'Trader of the Month has been a great success on social media, and we're looking forward to its popularity increasing as we bring Which? into the hashtag.' 

We look forward to seeing more of your entries on the new #WhichTOTM hashtag. Who knows? Maybe you’ll be the next Which? Trusted Trader of the Month.

More on this…