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Which? Trusted Traders endorses Ultraframe installers

By Rebecca Milligan

Which? Trusted Traders has endorsed the installation service for Ultraframe, the conservatory and home extension roof specialist.
Presentation of Which? Trusted Traders approved service certificate to Ultraframe

Which? Trusted Traders is delighted to announce their endorsement of Ultraframe’s installation service.  Their Ultra Installers Scheme successfully passed our rigorous assessment process in April 2017 to become a retail partner. While many Which? Trusted traders are individuals or small business, Which? Trusted Traders also endorses the services provided by retailers, such as Ultraframe.

Ultraframe has manufactured conservatory roofs for well over 30 years and is well known in the industry. Over the years they have put together a group of around 50 installers around the UK, that work with them to install Ultraframe roofs, as well as the rest of the conservatories.

Initially the Ultraframe team worked with roofing trade associations to maintain the quality of work carried out by their installers. However, these trade associations weren’t widely known outside the roofing industry. Ultraframe were looking for an organisation that could maintain standards and provide reassurance to their customers, which is where Which? came into the picture.

The Which? difference

Which? has been representing consumers for 60 years. As an organisation it exists to make individuals as powerful as the organisations they have to deal with in their daily lives. With an instantly recognisable brand that stands out to consumers throughout the UK, the Which? Trusted Traders scheme was the perfect partner for Ultraframe.

Now Ultraframe’s installers go through a two-tier process to provide their customers with extra reassurance. Not only do the installers have to pass Ultraframe’s checks on the installation and quality of their work, but Which? Trusted Traders will assess their business, to ensure that they operate fairly as well. Being endorsed by Which? Trusted Traders means that Ultra Installers have their support and access to an ADR service, should there be any problems.

The Ultraframe team hope that their partnership with Which? will go some way towards raising standards in the roofing industry. The Which? brand is a sign of quality in an area that hasn’t always had the most positive reputation. It shows that there are suppliers and installers who do have the customer’s best interests at heart.

Raj Kakar-Clayton, Managing Director of Which? Trusted Traders said: 'We're delighted to welcome Ultraframe's installation service to the scheme. Ultraframe's installers successfully passed our rigorous assessment process, to become one of our endorsed services. We look forward to working together to provide reassurance for consumers across the UK.'

Julian Slade, Ultraframe CEO commented: ‘by working with Which? Trusted Traders we are making a powerful statement to home improvers about the quality of service and installation they can expect from an Ultra Installer. This service promise is, of course, backed up by our market-leading roof systems, which combined deliver an unmatchable level of reassurance and quality for consumers.

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