Franchise networks can now access Which? Trusted traders on the BFA website and request more information about how an Endorsement from us can help their networks stand out from the crowd and reduce consumer detriment in the marketplace.
Only trustworthy Franchise networks who meet our high standards can become Which? Trusted Traders. All applicants will have to pass our assessment process and agree to follow our Code of Conduct, just as all our Trusted Traders do.
Those who make the grade will be able to use our endorsement logo, giving customers confidence when looking for someone to work on their home, and making traders stand out from their competitors.
'Recognising quality businesses'
BFA member, Access 4 Lofts Blackpool, won our prestigious ‘trader of the month’ award, recognising them as a franchise network that are going the extra mile for consumers. See what they had to say about winning the award here and how being a Which? Trusted Trader has enhanced their business.
‘Enforcing high standards’
Pip Wilkins, CEO at BFA, said: 'The British Franchise Association is delighted to welcome Which? Trusted Traders on board, as a supplier member.
There are clear parallels between the goals and visions of our two organisations. With standards being at the heart of everything we do, Which? Is a perfect fit with our driving principles and long term objectives, in terms of how the bfa supports its members and the wider franchising community. We very much look forward to collaborating with them into the future.'
Poppy Hynam, Partnerships Manager at Which? Trusted Traders, said: 'Which? Trusted Traders is excited to be joining the BFA as a supplier member for 2020/2021.
Both organisations are passionate about enforcing high standards which is highlighted in the assessment process for both organisations. Given the rise in consumer detriment in the Home improvement sector since the pandemic, we are keen to work with like minded businesses and provide them with our seal of approval to sign post consumers to the very best networks.
We’re proud to be working with the BFA to highlight our Endorsement to the Franchising industry.”
- Find out about the benefits of joining Which? Trusted Traders
- More about the Trusted Traders’ Code of Conduct
- Here’s why you should choose a Trusted Trader