Give customers extra confidence in you by getting endorsed as a Which? Trusted Trader. Our logo is a sure sign of trust. Passing the rigorous Which? Trusted Traders assessment shows everyone that you mean business. Members of CAI get 50% off our membership fees for 6 months.*
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Which? Trusted Traders has teamed up with CAI to help you get more recognition in the market.
Which? has been helping consumers for over 60 years, and assesses and endorses traders who meet our high standards. Like the Best Buy logo, an endorsement from Which? Trusted Traders gives your customers confidence.
We operate all over the UK, and we endorse traders in the consumer home improvement, private motor servicing and repairs industries. Every business that applies is assessed by an experienced trading standards professional who makes sure they meet our high standards.
Which? Trusted Traders is completely free for all consumers, not just Which? members.Find out why consumers value an endorsement from Which?
We have 1.5 million members and supporters, making us the largest independent consumer body in the UK.
The Which? logo is regarded by consumers everywhere as a sign of reputation and trust. If your product or service has been awarded a Which? Best Buy or Recommended Provider, you know it's a mark of excellence that will help you stand out from the crowd.
Which? Trusted Traders was set up to ensure that the recommended trader market was delivering better value for consumers and traders.Find out more about Which?
Show off your status by displaying the Which? Trusted Trader endorsement icon on your website, vans, clothing, invoices, and more.
Create a photo gallery to showcase your best work and ask your customers to leave a review.See other traders in your area
A friendly voice on the phone to answer your questions and help you make the most of being a Which? Trusted Trader.
If you’ve got a dispute with a customer that you can’t resolve, you have access to an independent Alternative Dispute Resolution (ADR) service.
Stay on the front foot with regular updates on industry news and changes in regulation that may affect your business.
We advertise Which? and Which? Trusted Traders online, so you can reach more customers.
Full access to which.co.uk, including thousands of in-depth product reviews (like our Best Buy boiler report) and information about our latest campaigns to help consumers. Plus the Which? magazine delivered to your business every month.
Within two business days of receiving your application, we’ll:
Within 14 business days of your application:
The cost of applying depends on the size of your business. We charge just £240 (including VAT) if you’ve got fewer than 19 employees. This goes towards the cost of your assessment – we cover the rest. It’s non-refundable, so if you don’t pass or you decide not to join, we can’t give you the money back.
If you’re invited to become a Which? Trusted Trader, membership starts from just £60 (incl. VAT) each month, depending on the size of your business. The 50% off for 6 months will be applied at the point of endorsement.Find out more about our membership fees
Colin Morgan, Homeglaze Home Improvements, Essex