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Display a logo your customers will understand: become a Which? Trusted Trader

Do you want to be part of a scheme and use a logo that means something to your customers?
Do you provide excellent customer service and always go the extra mile?

Becoming a Which? Trusted Trader is a great way to communicate to your customers that you have been vetted to a high standard. UK consumers recognise the Which? brand and associate it with trust and quality.

All our traders have been assessed by a Trading Standards professional and are proud to put their customers first and be part of our rigorous endorsement scheme.

All businesses have to apply to join and undergo our thorough assessment. This means not just anyone can pay to be part of the scheme – you really do need to be trading in line with best practice and consumer law to be able to come on board.

What’s in it for your business?

When you're a Which? Trusted Trader you get:

  • the ability to proudly display the Trusted Traders logo right across your business; from your van, to your website, to social media – we really do mean everywhere
  • an online profile on our website
  • 100% of your customer reviews moderated by the Trusted Traders in-house team
  • a dedicated account manager to help you make the most of your endorsement
  • a free subscription to the Which? magazine and website.

Get a FREE assessment and 50% off your first six months

As a member of NICEIC/ELECSA, you qualify for 50% off your first six months membership with Which? Trusted Traders*.

And that's not all – we can also offer you a streamlined assessment to help you get there quickly.

To take advantage of this offer, request a call back or get in touch with our team on 0117 456 6062 for more information. Lines are open Monday to Friday, 9am-5pm.

*Only applicable to businesses with less than 49 employees. Remember to state that you are an NICEIC or ELECSA member and that you read this article.