'I have been a member of Which? Trusted Traders for a little over three years now and I can honestly say it was the best decision I made for my business,' Michael told us.
'Being affiliated with the Which? brand gives my customers the confidence that they are getting a professional tradesman and a quality job. I am regularly told: "Which? wouldn't just endorse anyone, they are known for recommending the best".
'Unlike some other endorsements, Which? does things a bit differently. It is not a lead generation site and it doesn't promise you work, but your customers leave reviews that are helpful for future customers, and this in turn has led to my business getting leads and plenty of work.
'As with most things, you get out what you put in. In particular, I like that the reviews left on mine and other traders’ profiles are genuine. I've been contacted by customers who have said Which? called them to verify the review.
'Over the past three years, I have seen a steep increase in the leads coming from Which? and my conversion rate of jobs won is around 4 out of 5. The increased sales have enabled me to grow the team, which in turn has allowed me to take on larger projects.
'Which? has laid a genuinely solid foundation for my business, I can confidently say this scheme has far exceeded my expectations and has been one of my greatest success stories.'
M J Wallce are a prime example of how electricians are making the most of the endorsement from Which? Trusted Traders and using it to help them stand out to consumers.
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