Which? Trusted Traders has launched helplines giving traders access to free legal advice and counselling.

From today, members of the scheme will be able to pick up the phone to speak to experts on UK tax and UK and EU business law, as well as with qualified counsellors.

The launch aims to increase the support that Which? Trusted Traders can offer its members, by tackling two key issues that can affect traders: legal worries and mental health concerns.

Get access to the helplines, a profile on our website and a host of other benefits when you become a Which? Trusted Trader.

How it works

A variety of people calling the helpline

If you’re a Which? Trusted Trader, you’ll be able to get advice over the phone about subjects related to your business, such as:

  • employment law
  • supplier contract negotiations
  • general legal advice on running your business
  • tax laws that affect you.


Plus, if you or your family members are experiencing emotional issues or anxiety, you can also get free confidential advice from qualified counsellors.

The helplines, which are operated by ARAG UK, will be open to all standard Which? Trusted Trader members (not including members of franchises and Approved Services). The service will be run on a trial basis for the next year.

Legal and counselling services will be available 24 hours a day, 365 days a year. Tax advice is available from Monday to Friday between 9am and 5pm (except bank holidays).

To find out more about how the helplines can help you, contact your Account Manager on 0117 456 6032.

Supporting our traders

One in six adults in England now experience common mental health conditions such as depression and anxiety, and people working in skilled trades have a higher risk of suicide. For women, this risk is 4% above average; while for men, it is 35% higher.

Raj Kakar-Clayton, managing director of Trusted Traders, said: ‘We recognise that there can be many difficulties and pressures involved in running a small business. We want to support our traders with their legal, tax and wellness issues, so they can then focus more of their energy on providing the best possible service to their customers.

‘Mental health awareness and assistance is a key part of the way that Which? helps its own staff to thrive. As skilled traders are at particular risk of experiencing these issues, we want to extend this policy to the traders that we endorse. The wellness helpline will give Trusted Traders and their families a direct route to support their wellbeing.’

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