Your Which? Trusted Traders profile page is your window to display your services to potential customers. The better you can show off your business, the more likely you are to make it on to their shortlist.

Images of you and your work play a big part in helping customers decide who to choose, so it’s vital you get them right.

Get your profile on our website, use of our endorsement icon and a host of other benefits when you become a Which? Trusted trader.

Checklist for your profile images

When you’re selecting images to put on your profile, ensure that they are:

  • big enough. If customers click on your pictures from a laptop, the image will enlarge, so they can get a good look at what your business can do. If you upload only a thumbnail-size image, this won’t be possible. Profile photographs should be 300 pixels wide by 150 pixels high. Gallery pictures of your work should ideally be 770px x 580px. Gallery images can be smaller, but not below 570px x 430px.
  • the right format. You can upload a number of different file formats to the Which? Trusted Traders site, but ideally stick to Jpeg files as they will provide a better quality image.
  • good quality. Images that are blurred, out of focus, dark and so on give a poor impression of you and your business. If you’ve taken the photos on a phone, check them on a larger screen before uploading them – this can reveal flaws in colour or sharpness that you couldn’t see on your mobile.
  • giving the customer a complete picture of what you do. For example, if you describe yourself as a plumber and bathroom fitter, provide a range of images that cover both aspects of your business. Use close-ups of detail, as well as wide shots of a complete room.
  • giving the customer an idea of who you are. You want to appear professional – pictures of your work, your van and your team can all do that. These should make up the majority of your gallery. You might also want to give a flavour of other aspects of your business with one or two pictures showing other activities, such as hobbies or charity work, to give the customer a rounded impression of who you are.
  • up-to-date. It’s very easy to upload a few photographs at the start of your endorsement, and then leave them there indefinitely. The best profiles will have photos of recent work, and keep changing to show the best of what you can do.

It’s not currently possible to order the gallery images that you put on your profile – this is something that we’re looking to improve in the future. If you want to use before and after pictures of work you have done, ensure you label them clearly, and ideally make a composite image (where the two pictures are on one Jpeg), as this will display your work more clearly.

How to take great pictures

It’s not necessary to pay for a professional photo shoot to get great pictures, although you should be guaranteed results if you do want to invest the money. If you know someone who has a good camera and is interested in photography, they may well be able to help you.

If you’re taking photographs yourself, bear the following points in mind:

  • Cameras generally produce better quality images than phones: they will be of higher resolution and look better online. Grainy, low-resolution images are not the best advert for your work.
  • Fill the frame: make sure your work is the focus of your image. Don't include too much space or irrelevant details either side of your subject. Sometimes you need to get closer to show details more clearly.
  • Use the rule of thirds: don't put the subject of your photo dead centre. Imagine the image divided into thirds and place your subject on one of the dividing lines, slightly to the right or left of centre.
  • Think about lighting: avoid your shadow falling into the frame, and get plenty of light on to the subject of the photo to draw the eye there. Try taking photos from different angles to see which one works best.
  • The sharper the better: low-level lighting, camera movement or moving subjects can cause blurred images. Hold your camera steady, or place it on a flat surface to reduce camera shake.

Copyright for online images

If you’ve taken the photograph yourself, then you own the copyright and can decide whether or not you want to put it on your profile. If someone else has taken the photograph, you need to get their permission before you can use the images.

When you’re using images on your profile to show your work, the pictures must be accurate. You must not mislead consumers by using pictures of other people’s work and displaying it as though it is your own.

Read our guide to using images online to find out more about copyright rules and what images you can and cannot use.

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