- Marketing advice
One of the biggest benefits of being a Which? Trusted trader is being able to proudly show off your Which? Trusted Trader logo. This stamp of approval lets consumers know your business has been vetted and assessed by Which? assessors and you have successfully passed the rigorous assessment process.
For online use, remember:
Not everybody makes it through the accreditation process. If you've managed to become a Which? Trusted trader, it's worth shouting about. You can put the logo on paperwork, mugs, workwear, business vehicles, banners, signage - the sky's the limit. Here’s how some of our traders have been taking their brand advocacy to the next level.
As part of your welcome pack, you'll receive a set of stickers from us that can easily be transferred to your business vehicles. You can also consider signage, as these endorsed business have done.
Remember - you'll receive more stickers as part of your annual re-assessment, but you can always contact your account manager if you need a top up. Here's some examples from Back 2 Market.
If you have your own website, then you can make a great first impression on your visitors by showing off your endorsement. Some of our traders have added an image of the logo to their homepage carousel. You can also use your footers and 'About us' sections. Here are a few examples courtesy of Andre Upholstery, Britelite Windows Ltd & Lords Conservatory Repairs.
If your business has a social media presence, then why not add the logo to your cover images and posts? Credit here goes to Barnet PC Services.
Here are some of the more unique approaches to showcasing the Which? Trusted Traders logo.
Stick it to them - like PC Clinic Technologies Ltd.
Signpost your membership like The Aerial Man (Dan Grace) Ltd.
Keep it speedy like Real Boiler Servicing & Maintenance with their F1 simulator.
Banners are a great way of making a big impression, like 2 Red Ltd.
And last but by no means least, RSD Electrical's beermats provide you with answers at the bottom of a beer glass.
However you decide to use the logo, make sure you use it as much as possible to get the message out about your Which? Trusted Trader's accreditation. It's only by letting people know you are a Which? Trusted trader that the scheme can really work for you.