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Read about what our endorsed Traders have to say about the
Which? Trusted Traders scheme below. Find out more and join today.

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Ableworld (UK) Limited

Which? is an instantly recognised brand that is trusted by many people. We were keen to become a Trusted Trader as it fits well with the ethics of our business of not pressure selling, and to only sell products that the customer requires. The endorsement gives potential customers the confidence that they are dealing with a reputable retailer.     

The assessment was very detailed, and thorough which is comforting as it shows that Which? Trusted Trader status isn’t given out to any trader, they really need to fit the criteria and be willing to make the changes required for the endorsement.  We feel that the endorsement has had a positive effect on our business, endorsing our business ethics and giving our customers, who many are vulnerable, the confidence to deal with us.

We feel very supported by WTT and the account managers we have had over the years. We have regular check in calls and are advised on how to use the endorsement to its maximum potential. We feel this is unique as we don’t have this with some of the other endorsements we have. We are very proud to be endorsed by WTT and shout about it as much as we can.

03 Nov 2021
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Purdie Worldwide Removals & Storage Limited t/a Matt Purdie & Sons

In my opinion, Which? Trusted Trader is one of the most well known review sites across any industry in the UK. I’ve chosen many a joiner or plumber based on the fact that I saw a sticker on their van and could check them out immediately online at Which?. As the population gets more safety conscious (post-covid) everyone is going to be double checking everything. The first thing a customer would do when looking for any tradesman would be to look at their website and look for reviews. Therefore, being listed on the best review site, and have more reviews than your competition, speaks volumes when a customer is comparing you against a competitor. 

The Which? Trusted Trader process is one of the most in-depth assessments we’ve encountered. I would liken it to something more like a true business inspection. You know that if someone is a Which? Trusted Trader then they must be of a reasonable professional standard. 

After adding in our Which? Trusted Trader widget to our homepage, we saw 1 in 8 people click through to look at our reviews. Almost every single one of these people who clicked through, returned to our site to fill out a form. This means that people are looking at our reviews and choosing to use us based on the good quality of our reviews. In comparison we see 4 times more people from Which? than we do our previous biggest review site! This demonstrates that the Which? Trusted Trader logo is now more trusted and more powerful than the others, including one of the UK’s most popular lead generation and review sites.


03 Sep 2021
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LCM Flat Roofing Ltd

I couldn’t think of a more prestigious or credible endorsement to be part of. Instant security for the customer and it really feels that we are part of something quite special. We feel we don’t need to be part of any other schemes as the Which? Trusted Trader says it all! It’s not easy to be part of and every area of your business is analysed. However this makes it all the more worth it. We feel we have worked hard and earnt our endorsement. It adds a security blanket to our customers from the offset. They know instantly that they can trust us and have access to our profile and reviews. It really starts everyone off on the right foot.

10 Aug 2021
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Inspiration Computers Limited

" The Which? brand is strongly associated with trust and quality. We wanted people to know that we could be trusted in an industry that has its fair share of dodgy dealers. The fact that customers know that all the reviews are genuine thanks to their vetting scheme was a huge factor in joining; we knew that this would give customers confidence about coming to us.

We know from talking to customers that people will drive past several computer shops to get to us, thanks to our reviews. PC Pro readers and Google users often go to our profile page to make sure we are genuinely who we say we are.

Our business has increased locally, but also we are increasingly finding people willing to ship their computer to us for repair via courier due to our Which? Trusted Traders reputation. "

19 Jul 2021
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The Sash Window Workshop Trading Ltd

" The Sash Window Workshop was founded on the goal to provide high-quality windows and doors alongside excellent customer service, and we wanted an accreditation that would validate that we do this and because of this, we decided to sign up to Which? Trusted Traders as it is a recognisable brand highlighting top quality products and services.

As a recognised brand, the Which? Trusted Trader scheme is trusted by consumers due to its extensive assessment process and the fact that companies cannot just pay for the accreditation and has helped reassure potential customers that we are a trustworthy company, helping us to win business. "


16 Jul 2021
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Andrew Clarke T/A Sutton Carpet Cleaning

"We wanted to join Which? Trusted Traders so the public can have faith in my work and feel safe I've been checked out. Every potential customer I receive normally chooses me when they know I'm a member of NCCA and Which? Trusted Traders."    

01 Jun 2021
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Heating and Domestic Services

"I wanted to become a Which? Trusted Trader to increase my customer base and be recognised for our high standards of work - My customer base has increased even in the pandemic. The accolade of people expecting high standards of workmanship and the tough initial assessments mean that Traders have to be serious to join and prove that they are worthy of the membership, which keeps customers expectations high which is positive for both trader and customer, a win win situation."

23 May 2021
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A & D Roofing & Building

"Which? is a well renowned name in the consumer market. We found the account management is better than other platforms, and it's running really smoothly - we now get a lot of customers from Which?"

05 May 2021
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Armstrong & Devon Move

"Consumers have trusted Which?'s opinions on products and services for over 40 years - we've benefitted as many of our customers have mentioned that is where they found our contact details. We found the assessment to be brilliant as it was thorough, in depth and reflective. I think that Which? is well established and trusted, whereas other trade bodies seem to be in it for the money."

24 Apr 2021
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Access4Lofts Ltd

"When customers see the Which? Trusted Traders' logo, they know they’re buying from a business that they can count on. The assessment process is lengthy for obvious reasons. This is not an organization that you can just ‘buy’ into – the checks are very real but the process can highlight areas that need improving which, as a growing business is a good thing. Becoming a Which? Trusted Trader has had a measurable impact on our franchise network (customers choose us above our competitors because of our membership) and also for us as a Franchisor (it shows potential franchisees that our processes have been independently reviewed and that our services and processes are robust)"

19 Apr 2021