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Become a
Which? Trusted trader

Find out more about joining Which? Trusted Traders or apply online


0117 981 2931

Monday to Friday: 8am to 6pm. Standard network rate.

Which? has been testing products and services for nearly 60 years. Now we're assessing local tradesmen and tradeswomen. Like a Best Buy Logo, the Which? Trusted Traders logo is a sign of quality and trust. It's not something we give to just anyone.

As a Which? Trusted trader you’ll have an endorsement from the UK's largest independent consumer organisation, as well as a whole range of benefits:

Display our Which? Trusted Traders logo alongside yours, to show potential customers that your business has been endorsed by Which? Trusted Traders.
Businesses that meet our Which? trading standards assessors checks can become Which? Trusted traders
A searchable profile page on our website, accessible not only to 800,000 Which? members, but to all UK consumers.
You'll get access to an independent Alternative Dispute Resolution service should anything go wrong. 
You'll benefit from our brand marketing and advertising - on TV and online.
Receive a monthly Which? magazine and access which.co.uk as part of your Which? Trusted Traders membership. 

Joining Which? Trusted Traders is simple. For a one-off, non-refundable fee, you’ll be carefully assessed by our trading standards professionals. Once you’ve met their high standards, for a monthly fee, you can join as an endorsed Which? Trusted trader. As a Which? Trusted trader you’ll let potential customers know that you’re among the best in the business.

Become a Which? Trusted trader

Find out more about joining Which? Trusted Traders call on 020 3733 7750 or apply online.


Hertfordshire Trading Standards Approved Which? Trusted Traders

We have launched a joint scheme with Hertfordshire Trading Standards to help consumers find trustworthy traders and give hardworking businesses the recognition they deserve. Traders endorsed in this joint scheme benefit from a joint Hertfordshire Trading Standard Approved Which? Trusted trader endorsement logo to provide extra assurance to local consumers. To find out more read our FAQs.

Hear what Which? Trusted Traders have to say!

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“Which? member recommendations have been fantastic for my business in the past, and having now been assessed by Which? itself, I’m sure my reputation will grow further."

Newman's Electrical Ltd

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There is a tremendous amount of consumer confidence associated with the Which? brand. I recently added the Which? Trusted Traders logo to my van and it has already become a talking point for my customers and other tradesmen, which can only enhance my business.

Bourne Plumbing

Want to find out more? Next step:

How do I join?