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18 Dec 2023

Best and worst family holiday providers

Which provider should you choose for your next trip with your loved ones? Our survey of more than 8,000 holidaymakers reveals all

Which?Editorial team

With hundreds of travel companies to choose from, which ones offer the most help with your holiday planning and are the best for booking trips with the whole family? Here, we reveal satisfaction ratings for the family tour operators that are used most by Which? members.

These reviews cover providers of family-friendly holidays – that's companies that offer holiday packages suitable for those travelling with their close and extended family, whether you’re planning a fly-drive holiday, joining a group tour or just lying by the pool. To read our full reviews, click on the links in the table.

To be named a Which? Recommended Provider (WRP), companies must be among the most highly rated in our survey and meet other consumer-focused criteria. Following the pandemic and subsequent travel chaos, we have asked all of our WRPs to guarantee a full refund, or free changes, if government restrictions mean you can’t travel.

In response to the cost-of-living crisis we have also asked all of our WRPs not to apply surcharges. Legally tour operators are allowed to charge you up to 8% more for a holiday you’ve already booked if their own costs rise. But our WRPs guarantee they will waive that right in 2024.

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Best and worst family holiday companies


RECOMMENDED PROVIDER Kuoni	83%	Read full Kuoni review	£153	£214
RECOMMENDED PROVIDER Jet2Holidays	82%	Read full Jet2Holidays review	£104	n/a
RECOMMENDED PROVIDER Club Med	81%	Read full Club Med review	£137	n/a
RECOMMENDED PROVIDER Trailfinders	81%	Read full Trailfinders review	£135	£217	n/a
Barrhead Travel	80%	Read full Barrhead Travel review	£102	n/a
Virgin Holidays	79%	Read full Virgin Holidays review	£116	£157
RECOMMENDED PROVIDER Hays Travel	78%	Read full Hays Travel review	£98	£150

Using the table: In August 2022, we asked 8,361 Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the past two years. Star ratings are based on one to five stars. The more stars the better. Click on the 'i' symbol to see sample sizes. n/a indicates we did not receive enough responses to report on a company in that category. Average price: Based on the median price per person per day of holidays taken by survey respondents, in all categories, with the company named. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company

Which family holiday companies are recommended providers?

Kuoni – 83%

Kuoni specialises in luxury travel to resorts in exotic destinations and you told us its high-end holidays are worth every penny.

Its advisors will help you find holidays suitable for all the family, and customers were very impressed overall as Kuoni scored a full five stars in all available categories, including customer service and accommodation.

Which? verdict: The highest-scoring family holiday provider in our survey, Kuoni’s premium trips offer quality across the board.

Read the full Kuoni review

Jet2Holidays – 82%

Jet2holidays has gone from strength to strength and despite growing to be one of the UK’s biggest package tour operators, it has managed to maintain the personal touch.

It provides family friendly hotels and flight times, and free child places. It was praised for the value for money its holidays provided, as well as how well organised they were from start to finish.

Which? verdict: For a very reasonable price, Jet2Holidays is still able to offer a family holiday with excellent customer service.

Read the full Jet2Holidays review

Club Med – 81%

French-owned Club Med specialises in luxury all-inclusive holidays, with no hidden costs and plenty of family activities.

Customers were complimentary about the accommodation and facilities offered by Club Med, including kids clubs for various age groups.

Which? verdict: For a variety of family holidays, Club Med scores well in all categories.

Read the full Club Med review

Trailfinders – 81%

Trailfinders is consistently one of the UK’s top tour operators and it specialises in adding tailor-made touches to your holiday.

It offers family holiday experts to help those with children design the perfect trip, and customers told us they were pleased with Trailfinders’ knowledgeable staff and attentive service.

Which? verdict: If you’re looking for a far-flung or tailor-made family trip, Trailfinders offers five-star customer service.

Read the full Trailfinders review

Hays Travel – 78%

Hays Travel is an independent British travel agent and tour operator with over 450 branches around the UK.

Hays Travel offers child-friendly flights and hotels with kids clubs, and was praised for the time and effort that its advisors took in finding the ideal holiday for the whole family.

Which? verdict: It’s not easy to provide great customer service for holidays costing under £100 a day on average, but Hays Travel does it. A great option for a family break on a budget.

Read the full Hays Travel review

How we researched holiday companies

In August 2022, we asked 8,361 Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the past two years. We only reported on companies when we received at least 30 responses.