Which? Trusted Traders is an endorsement scheme that recognises reputable traders in the home improvement and motor industries, such as plumbers, electricians, mechanics and kitchen installers.
The scheme aims to raise standards for consumers, by setting a benchmark we expect all traders to meet before they can be endorsed.
All traders who meet our standards process can become a Which? Trusted Trader and can display our logo on their branding and promotional material.
Use Which? Trusted Traders to help improve your home, repair your car or your property.

Why use a Which? Trusted Trader?
Which? Trusted Traders helps you find a trustworthy professional trader that you can rely on, giving you the reassurance that they've been endorsed by a respected consumer organisation.
All Which? Trusted Traders undergo an assessment designed and administered by trading-standards professionals. We examine its business and administrative procedures to ensure it has consumer interests in mind. This includes checking its creditworthiness, insurance policies, terms and conditions and complaints procedures.
We also get direct feedback from some of their existing customers, selected at random.
In addition, all Which? Trusted Traders have to comply with our Code of Conduct. If they do not, they can be suspended or removed from the scheme.
Should anything go wrong, all Which? Trusted Traders are members of an alternative dispute resolution service, which gives you recourse to an independent ombudsman in the unlikely event of a dispute.
Read more about the rigorous assesment process in Why use Which? Trusted Traders
How much does it cost to use Which? Trusted Traders?
It’s free. Whether you're a Which? member or not, everyone is welcome to use Which? Trusted Traders to find local, endorsed traders.
How do I find traders?
Which? Trusted Traders all have profiles on our website, which include their contact details, website, information about their business, pictures of their work and reviews from other users. All the reviews are moderated for authenticity, and we welcome both positive and negative feedback for Which? Trusted Traders.
You can find Which? Trusted Traders in your area by searching for the specific trade you need, such as plumbers, electricians or mechanics, together with your postcode or local area.
Which? Trusted Traders - stop looking, start finding.
- Find a Which? Trusted Trader in your area
- How to work with your trader
- Rogue traders – 5 red flags to look out for
- For advice on renovating your home, visit the Which? home improvements hub