Our dedicated account managers care about each and every company they work with, and strive to go above and beyond to ensure your business gets the dedicated service it deserves and the highest value from the endorsement. By having a ‘go to’ representative who is familiar with your business, it means we can provide a truly personalised service to all of our traders in the most efficient and effective way. 

Each of our account managers are committed to building strong and personal relationships with our traders, so they can feel confident and trust the advice we offer. The Which? Trusted Traders team is full of  highly experienced and knowledgeable  experts, who know everything there is to know about utilising the endorsement branding.

Through regular calls and emails our account managers will continue to educate and guide you on how to effectively use the endorsement branding to maximise its value and benefits. In addition to this, our team of account managers look after the day to day operations of our traders. This includes being on hand to answer any queries or concerns you may have, and deal with scheme compliance.

Ready to boost your business by becoming a Which? Trusted Trader? Find out how to sign up.


What are the benefits of having a dedicated Which? Trusted Traders account manager?


  • You’ll have your very own point of contact, who will give you tips on how to really make the most of the endorsement for your business.
  • The support you receive is tailored and bespoke,  aiming to identify your objectives and assist with your goals as a business
  • We offer a friendly voice on the phone to answer any queries or concerns that you may have
  • Our account managers can provide staff training to ensure all areas of your business understand the importance of the endorsement, and are able to educate consumers
  • Ensuring you and your business are compliant with the Which? Trusted Traders endorsement scheme. This offers an added layer of protection for both you and your customers
  • Making sure you’re up-to-date by notifying you of any industry news


Don't just take our word for it! Here's what some of our endorsed traders have to say about our dedicated account manager serivce:


"Our Account Manager is on hand when we need them and has a good understanding of our business and is therefore able to tailor the support that is provided to us" - Finesse-Windows 29.03.2021

"Which? actually seems to take an interest in what their endorsed businesses are doing" - French Polishing And Finishing Ltd 23.12.2020

"I really appreciate the regular check-ins from my Account Manager. No other membership company offers the same level of advice and support as Which?"  Priority Stairlifts 06.04.2021

Ready to boost your business by becoming a Which? Trusted Trader? Find out how to sign up or call our dedicated team on 029 2267 0040. Lines are open Monday to Friday, 9am - 5pm.