Advice for traders

Find out what our judges are looking for and how you could be our next winner.

You may have seen a different style of Which? Trusted Trader logo around. This is the Approved Services endorsement. We explain the difference between the approved service and the regular Which? Trusted Trader accreditation.

We take a look at some fantastic ways traders can stand out from the competition, and showcase their W?TT endorsement badge.

Could operating a franchise be the right choice for you? We asked some of our Which? Trusted Traders about their experience working as part of a franchise, and how it helped their businesses.

Find out the steps you should follow to resolve payment problems with your customers, while remaining professional

The two organisations have been working together to help removal companies stand out to customers.

We’ve introduced a brand new, unique incentive for you to give to your customers to say thank you for choosing a Which? Trusted Trader. By using a Which? Trusted Trader consumers can now receive 50% off a Which? Membership for 6 months! 

These six tips and suggestions will help Which? Trusted Traders make the most of their status to reach more customers

Businesses up and down the country are seeing the value of their Which? Trusted Traders endorsement and have benefitted significantly from being associated with such a credible brand.

Getting your T&Cs right is important - both for you and your customers