Your customers will no longer have to log in or register to write reviews, thanks to improvements to our website.
We’ve listened to feedback from traders and customers and have streamlined the process to encourage more people to leave reviews.
All reviews will still be moderated, and customer contact details will be collected to help us check the comments are genuine.
Customers who already have accounts will still be able to leave reviews without re-entering their information.
Get a profile for your business on our website, where customers can review your work when you become a Trusted Trader.
Customers who are not logged in or registered
If your customer has never created an account or does not want to log in, they will first need to find your profile on our website.
They can search for you on the homepage, or they can use the blue ‘Leave a review’ button found in the top right of most of our webpages on desktop, or within 'Menu' on mobile and tablet. This also opens the search bar or shows them the traders they’ve looked at recently.
Once they’ve found your profile, they can use the ‘Create a review’ link to open the review form.
Customers who aren’t logged in will see a new-style form, shown below, which first asks for contact details so we can verify the review. Customers can then enter their comments and ratings as normal.
Customers who are registered and logged in
Customers who are registered and logged in can also click directly on the review link in your profile.
This will open a shorter version of the form, where they only need to enter their comments and rating.
Or if they use the blue ‘Leave a review’ button (under 'Menu' on mobile and tablet), they will see the ‘Traders you have viewed’ page, to help them find you quickly if they’ve already looked at your profile while logged in.
The companies the customer has looked at most recently will be at the top of the list.
Customers can then click the ‘Leave a review’ button next to a business name to open the review form.
If they have already reviewed a trader, they will see a link next to the business that says ‘View my review’.
Letting you know about new reviews
You’ll still get an automatic email when a customer has reviewed your business, to help you respond to reviews more quickly.
You can encourage your customers to leave reviews by giving them review cards with the website details when you finish a job.
- Read our advice on how to get more customer reviews on your profile
- Find out how to make the most of your endorsement
- Did you know you can show off your Which? Trusted Trader rating on your website?