We're more than just an endorsement logo. We'll support your business through our dedicated account managers, moderated online reviews and an alternative dispute resolution (ADR) service. Plus you'll automatically become a Which? subscriber.
Read on to find out about the full range of benefits.
Which? Trusted Traders has teamed up with Certass to help you get more recognition in the market. Customers already know and trust your business. With our endorsement, they'll have the added assurance that your business procedures have also been vetted and you're committed to customer service.
The Which? Trusted Trader logo sends out a strong signal to customers. It tells them they can be confident of receiving a good service from a reputable business, and it gives them the peace of mind that comes from having access to a dispute resolution service if things go wrong.
Which? Trusted Traders – part of consumer champion Which? – endorses traders all over the UK, and consumers from all over the UK are able to access our website for free to find traders they can trust.Find out why consumers value an endorsement from Which?
People trust Which? because our recommendations carry weight. As the UK’s largest independent consumer association, we’ve been testing products and services and providing expert verdicts for more than 60 years.
Consumers value our Best Buy and Don’t Buy recommendations for products such as boilers, cookers and washing machines. We also give them confidence in traders like you thanks to our Which? Trusted Traders endorsement scheme.
Not everyone can become a Which? Trusted Trader. Our assessments are thorough, so if you pass and choose to become endorsed, you’ll be able to use the Which? Trusted Traders endorsement logo to help you get the recognition you deserve. Plus, we reassess your business every year to check standards are being kept high.Find out more about Which?
Attract new customers. Create a photo gallery to showcase your best work and ask customers to leave reviews.See other traders in your area
A friendly voice on the phone to answer your questions and help you make the most of being a Which? Trusted Trader.
We pride ourselves on moderating customer reviews to prevent abuse of the system.
Helpful pointers on aspects of regulations that affect your business.
Customers can access an independent alternative dispute resolution (ADR) service if there’s a dispute.
Full access to Which.co.uk, including thousands of product reviews, plus Which? magazine delivered monthly to your business.
Ebor Windows August 2021
Two business days after receiving your application we’ll:
14 business days later our head assessor examines the facts and decides whether to endorse your business or not. Get endorsed and your assigned account manager will:
The cost of applying depends on the size of your business. We charge just £240 (including VAT) if you have fewer than 19 employees. This goes towards the cost of your assessment – we cover the rest. It’s non-refundable, so if you don’t pass or you decide not to join, we can’t give you the money back.
If you’re invited to become a Which? Trusted Trader, membership starts from just £60 (incl. VAT) each month, depending on the size of your business.
*Offer for Certass members is 50% off the Which? Trusted Traders membership fees for six months. An initial assessment fee applies and is non-refundable. Offer valid until 31 December 2022.Find out more about our membership fees