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      Get extra recognition

      Become a Which? Trusted Trader

      You’re already a CIPHE member. But with the added endorsement of Which? Trusted Traders, you’re even more likely to stand out from the rest and boost your business. CIPHE members get 50% off our membership fees for 6 months.*

      When you're a Trusted Trader, we're here to support you

      We're more than just an endorsement logo. We'll support your business through our dedicated account managers, moderated online reviews and an alternative dispute resolution (ADR) service. Plus you'll automatically become a Which? subscriber.


      Read on to find out about the full range of benefits.

      Give your customers confidence

      Which? Trusted Traders has teamed up with CIPHE to help you get more recognition in the market. Customers already have peace of mind that you've got the technical skills to be accredited by CIPHE. With our endorsement, they'll have the added assurance that your business procedures have also been vetted and you're committed to customer service.

      The Which? Trusted Trader logo sends out a strong signal to customers. It tells them they can be confident of receiving a good service from a reputable business, and it gives them the peace of mind that comes from having access to a dispute resolution service if things go wrong.

      Which? Trusted Traders – part of consumer champion Which? – endorses traders all over the UK, and consumers from all over the UK are able to access our website for free to find traders they can trust.

      Please note that Which? Trusted Traders are in partnership with CIPHE and they do not hold an endorsement from Which?. All members of CIPHE must apply and pass our assessment process before becoming a Which? Trusted Trader

      Find out why consumers value an endorsement from Which?

      Which? is trusted by consumers

      People trust Which? because our recommendations carry weight. As the UK’s largest independent consumer association, we’ve been testing products and services and providing expert verdicts for more than 60 years.

      You can count on our endorsement

      Consumers value our Best Buy and Don’t Buy recommendations for products such as boilers, cookers and washing machines. We also give them confidence in traders like you thanks to our Which? Trusted Traders endorsement scheme.

      Our icon means business

      Not everyone can become a Which? Trusted Trader. Our assessments are thorough, so if you pass and choose to become endorsed, you’ll be able to use the Which? Trusted Traders endorsement logo to help you get the recognition you deserve. Plus, we reassess your business every year to check standards are being kept high.

      Find out more about Which?

      'Which? is a recognised brand and is known for its quality reviews. I wanted my company to be associated with that so that my customers would also see us a quality brand.'

      BeeXpress Plumbing and Heating

      Use the Which? Trusted Traders logo for more impact

      Customers trust our endorsement logo. Use it next to your CIPHE logo and display it on your website, vans, clothing, invoices and more.

      Plus all of our Which? Trusted traders get:

      • A profile on our site

        Attract new customers. Create a photo gallery to showcase your best work and ask customers to leave reviews.

        See other traders in your area
      • A dedicated account manager

        A friendly voice on the phone to answer your questions and help you make the most of being a Which? Trusted Trader.

      • Moderated customer reviews

        We pride ourselves on moderating customer reviews to prevent abuse of the system.

      • Essential updates

        Helpful pointers on aspects of regulations that affect your business.

      • Help resolving complaints

        Customers can access an independent alternative dispute resolution (ADR) service if there’s a dispute.

      • A Which? subscription

        Full access to Which.co.uk, including thousands of product reviews, plus Which? magazine delivered monthly to your business.

      Apply now

      Stand out from the rest. Become a Which? Trusted Trader.
      When customers see the Which? Trusted Traders logo, they know they’re choosing a business that they can count on.

      Apply now to get the recognition you deserve.

      Apply onlineTraders request a callback

      or call us on 0117 456 6032

      Monday to Friday: 9am to 5pm. Standard call rates apply.

      The cost of applying depends on the size of your business. We charge just £240 (including VAT) if you have fewer than 19 employees. This goes towards the cost of your assessment – we cover the rest. It’s non-refundable, so if you don’t pass or you decide not to join, we can’t give you the money back.

      If you’re invited to become a Which? Trusted Trader, membership starts from just £62 (incl. VAT) each month, depending on the size of your business.

      *Offer for CIPHE members is 50% off the Which? Trusted Traders membership fees for six months. An initial assessment fee applies and is non-refundable. Offer valid until 30 June 2020.

      Find out more about our membership fees
      Which? Trusted Traders

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