Join in and stand out in Hertfordshire

Become a Which? Trusted Trader

Get the recognition you deserve. Apply to join the Which? Trusted Traders and Hertfordshire Trading Standards joint scheme and stand out in Hertfordshire.

Photo: Redbourn Auto Solutions, a Which? Trusted Trader since Oct 2013

Give your customers confidence

Which? Trusted Traders and Hertfordshire Trading Standards run a joint endorsement scheme that recognises trustworthy traders in Hertfordshire.

Which? has been helping consumers for over 60 years, so an endorsement from Which? Trusted Traders and Hertfordshire Trading Standards can give your customers confidence. Just like a Best Buy endorsement the joint endorsement could help your business to stand out.

Which? Trusted Traders is a completely free service for all consumers, not just Which? members.

We endorse traders all over the UK, in the consumer home improvement, motor servicing and motor repairs industries. Only traders who meet our high standards can be endorsed.

Every business that applies is assessed by an experienced trading standards professional, who makes sure everyone meet the standards required to join in Hertfordshire.

Find out why consumers value an endorsement from Which?

Which? exists to make consumers as powerful as the organisations they deal with.

We have 1.5 million members and supporters, making us the largest independent consumer body in the UK.

The Which? logo is regarded by consumers everywhere as a sign of reputation and trust. If your product or service has been awarded a Which? Best Buy or Recommended Provider, you know it's a mark of excellence that will help you stand out from the crowd.

Which? Trusted Traders was set up to ensure that the recommended trader market was delivering better value for consumers and traders.

Find out more about Which?

The scheme has helped my company by improving my customer base, and people can see I am a professional trader.

Mark Hopkinson, Domestic Gas Heating Engineer

Get our Hertfordshire endorsement icon

Show off your status by displaying the Which? Trusted Traders and Hertfordshire Trading Standards endorsement icon on your website, vans, clothing, invoices, and more.

Plus all of our Which? Trusted traders get:

  • Your profile on our site

    Attract new customers. Create a photo gallery to showcase your best work and ask all your customers to leave a review.

    See other traders in your area
  • A dedicated account manager

    A friendly voice on the phone to answer your questions and help you make the most of being a Which? Trusted trader.

  • Help resolving complaints

    If you’ve got a dispute with a customer that you can’t resolve, you have access to an independent Alternative Dispute Resolution (ADR) service.

  • Essential updates

    Helpful pointers on aspects of regulations that affect your business.

  • Moderated customer reviews

    We pride ourselves on moderating customer reviews to prevent abuse of the system.

  • A Which? subscription

    Full access to, including thousands of in-depth product reviews (like our Best Buy boiler report). Plus the Which? magazine delivered to your business every month.

Joining in Hertfordshire

  • Apply online

    • Answer a few quick questions to check you’re eligible to apply. We will undertake background checks to verify your answers.
    • Complete your application over the phone or online.
    • Pay a one-off non-refundable fee from £240 (incl. VAT) towards the cost of your assessment.
  • Starting the assessment

    Within two business days of receiving your application, we’ll:

    • Get a credit report to check your business’ financial health, check your trading history and run a few background checks.
    • Call you to talk through your application and ask for any documents we need to see.
    • Ask you to obtain a DBS check and agree to a Trading Standards intelligence check.
    • If you pass these checks, we’ll book your assessor visit.
  • The assessor visit

    Within 14 business days of your application:

    • One of our trading standards assessors will visit your premises for a face-to-face assessment*.
    • You will be required to seek permission from a selection of your most recent customers to enable us to obtain customer references.
  • After your assessor visit

    • Your account manager will email you any actions you must complete and check your customer references; once you’ve met our criteria and our head assessor has signed off your assessment you can join the scheme.
    • We'll send you our terms and conditions and code of conduct for you to agree to.
    • We'll set up your monthly membership fee – this starts from £60 a month (incl. VAT).
  • Get started as a Which? Trusted trader

    • Your account manager will call you to help you get started.
    • Update your profile on our website and start receiving reviews from your customers.
    • Complete your post endorsement actions within three months.

Apply now

Stand out from the rest. Become a Which? Trusted Trader.
When customers see the Which? Trusted Traders logo, they know they’re choosing a business that they can count on.

Apply now to get the recognition that you deserve.

or call us on 029 2267 0040

Monday to Friday: 9am to 5pm. Standard call rates apply.

The cost of applying depends on the size of your business. We charge just £240 (including VAT) if you’ve got fewer than 19 employees. This goes towards the cost of your assessment – we cover the rest. It’s non-refundable, so if you don’t pass or you decide not to join, we can’t give you the money back.

If you’re invited to become a Which? Trusted Trader, membership starts from just £60 (incl. VAT) each month, depending on the size of your business.

Find out more about our membership fees