Stand out from the rest

Become a Which? Trusted Trader

Give customers extra confidence in you by getting endorsed as a Which? Trusted Trader. Our logo is a sure sign of trust. Passing the rigorous Which? Trusted Traders assessment shows everyone that you mean business. Members of EVCC get 50% off our membership fees for 6 months.*

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Give your customers confidence

Which? Trusted Traders has teamed up with EVCC to help you get more recognition in the market.

Which? has been helping consumers for over 60 years, and assesses and endorses traders who meet our high standards. Like the Best Buy logo, an endorsement from Which? Trusted Traders gives your customers confidence.

We operate all over the UK, and we endorse traders in the consumer home improvement, private motor servicing and repairs industries. Every business that applies is assessed by an experienced trading standards professional who makes sure they meet our high standards.

Which? Trusted Traders is completely free for all consumers, not just Which? members.

Please note that Which? Trusted Traders are in partnership with EVCC and they do not hold an endorsement from Which?. All members of EVCC must apply and pass our assessment process before becoming a Which? Trusted Trader.

Find out why consumers value an endorsement from Which?

Which? exists to make consumers as powerful as the organisations they deal with.

We have 1.5 million members and supporters, making us the largest independent consumer body in the UK.

The Which? logo is regarded by consumers everywhere as a sign of reputation and trust. If your product or service has been awarded a Which? Best Buy or Recommended Provider, you know it's a mark of excellence that will help you stand out from the crowd.

Which? Trusted Traders was set up to ensure that the recommended trader market was delivering better value for consumers and traders.

Find out more about Which?

All of our Which? Trusted Traders get:

Our endorsement icon
Show off your status by displaying the Which? Trusted Trader endorsement icon on your website, vans, clothing, invoices, and more.
Your profile on our site
Create a photo gallery to showcase your best work and ask your customers to leave a review.
See other traders in your area
A dedicated account manager
A friendly voice on the phone to answer your questions and help you make the most of being a Which? Trusted Trader.
Help resolving complaints
If you’ve got a dispute with a customer that you can’t resolve, you have access to an independent Alternative Dispute Resolution (ADR) service.
Essential industry news
Stay on the front foot with regular updates on industry news and changes in regulation that may affect your business.
A marketing boost
We advertise Which? and Which? Trusted Traders online, so you can reach more customers.

Plus you’ll get a subscription to Which?

What’s in a Which? subscription?

Full access to which.co.uk, including thousands of in-depth product reviews (like our Best Buy boiler report) and information about our latest campaigns to help consumers. Plus the Which? magazine delivered to your business every month.

How do I join?

Apply online
- Answer six simple questions to make sure you’re eligible to apply. We will undertake background checks to verify your answers.
- Fill in the online application.
- Pay a one-off non-refundable fee from £240* (incl. VAT) towards the cost of your assessment.
- Within 48 hours of starting your application you will be required to send us your documents**.
* For franchises or business with more than 19 employees a higher membership fee applies. Read more about our pricing information.
** Required documents detailed in our FAQ.
Starting the assessment
Within two business days of receiving your application, we’ll:
- Get a credit report to check your business’ financial health, check your trading history and run a few background checks*.
- Call you to talk through your application and ask for any documents we need to see.
- If you pass these checks, we’ll book your assessor visit.
If you are operating in Hertfordshire or Islington, one of our local authority partners, you will also need a local Trading Standards intelligence check, plus a DBS check. *We reserve the right to request a DBS check as part of a standard application.
The assessor visit
Within 14 business days of your application:
- One of our trading standards assessors will visit your premises for a face to face assessment*.
- You will be required to seek permission from a selection of your most recent customers to enable us to obtain customer references.
* Due to Covid restrictions all assessments are currently conducted by telephone or video
After your assessor visit
- We’ll email you any actions which you must complete within 30 days of your application. We will also check your customer references. Once you meet the criteria, a senior member of our assessment team will sign off your application and you can join the scheme.
- We’ll send you our terms and conditions and code of conduct for you to agree to.
- We’ll set up your monthly membership fee – this starts from £60 a month (incl. VAT).
For franchises or business with more than 19 employees a higher membership fee applies. Read more about our pricing information.
Getting started
- Your account manager will call you to help you get started.
- Update your profile on our website and start receiving reviews from your customers.
- Complete your post endorsement actions within 30 days.

Apply now