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Become a
Which? Trusted trader

Find out more about joining Which? Trusted Traders or apply online

Call:

0117 981 2931

Monday to Friday: 8am to 6pm. Standard network rate.

The Which? Trusted trader logo is a sign of quality

Like the Best Buy Logo, the Which? Trusted trader logo is a sign of quality, helping consumers choose the right trader and giving good traders the recognition they deserve.

As a Which? Trusted trader, you’ll have an endorsement from the UK’s leading consumer organisation. It’s not something we give to anyone. Your business will be carefully vetted by our trading standards professionals. Once we’re satisfied that your business meets our high standards, you will be able to join as an endorsed Which? Trusted trader – and really stand out from the rest.

“Customers see the Which? Trusted Trader logo and it gives them confidence to use my business.”

- Chris Gordon, Electricians in Reading Ltd.

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Which? Trusted trader of the year 2016

Just some of the benefits of being a Which? Trusted trader

  • Display our Which? Trusted trader logo alongside your businesses logo, and show off your endorsement to potential customers.
  • Benefit from our problem solving services. If you find yourself in a dispute situation, our customer support team can help you resolve the issue – and can also provide vital assistance if you need to use the Dispute Resolution Ombudsman.
  • The Which? Trusted Traders scheme will be marketed through a range of media, from TV to online advertising – to raise awareness of the scheme.
  • Receive a monthly Which? magazine and accesswhich.co.uk as part of your Which? Trusted Trader membership.

The assessment

For a one-off, non-refundable fee, you’ll be carefully assessed by our trading standards professionals. It can be tough to get through, but the process is actually very simple.

  • Arrange a visit from one of our trading standards assessors.
  • Take the assessment. The assessor will go through a checklist with you to help you meet our criteria. All of our businesses get valuable feedback from our hugely experienced assessors.
  • Join the scheme. Once your business meets our high standards, for a monthly fee you can join as an endorsed Which? Trusted trader.

We pride ourselves on our thorough assessment of traders. Visit our ‘How do I join?’ page to find out more about the assessment process.

“Having undergone the process of becoming a Which? Trusted trader we feel very reassured that this scheme will only be open to the very best traders. The checks are rigorous and there is no pulling the wool over anybody’s eyes. The advice you will receive is invaluable”

- Rowan Fielding Plumbing & Joinery

Become a
Which? Trusted trader

Joining Which? Trusted Traders is simple. For a one-off fee, you’ll be carefully assessed by our trading standards professionals. Once you’ve met their high standards you can become a Which? Trusted trader, letting potential customers know that you’re among the best in the business. Ongoing fees apply.

Call:

0117 981 2931

Monday to Friday: 8am to 6pm. Standard network rate.

Organisations we are working with:

Want to find out more? Next step: Why join?