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A J Rogers & Sons Limited

4.9

301 Reviews

Opening Hours
Today -
  • Monday - Closed
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday 09:00–17:00
  • Sunday - Closed

About

Founded in 1966, A J Rogers and Sons is the leading carpet and flooring company, based in South London. We are a family run business celebrating over 50 years with a reputation built on personal service, professionalism and most importantly, quality.

Peter and Trevor Rogers, sons of founder Anthony, take a hands-on approach to running the business, and share an in-depth knowledge of flooring, materials and installation techniques.

These skills remain core to the operating values of the company, and we are fairly unique in that we employ our own in-house teams of highly trained fitters to ensure a perfect installation for you every time.

Our friendly and knowledgeable team offer a complete service, from initial enquiry through to installation by our own skilled fitters. Let us inspire you! Visit our showroom in Bromley and meet our team – we’ll help you to unlock the potential of your home.

What we do

  • Flooring services

    • Wood flooring installation
    • Carpet fitting
    • Floor laying
  • Carpets and flooring

    • Flooring showrooms and shops
    • Carpet showrooms and shops
    • Carpet fitting
  • Carpet and upholstery cleaners

    • Steam cleaning
    • Carpet cleaning
    • Anti-stain treatment
  • Steam cleaning

  • More Services

    • carpet wood vinyl marmoleum fitting

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

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100% of the reviews we publish have been through our stringent moderation process.

4.9
301 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
Great service from start to finish
Customer Service
Quality
Value
We had carpets fitted in four rooms of our house including the lounge and dining room. Our initial visit to the shop, measuring/quotation and actual fitting were all positive experiences and we're really pleased with the result. We opted for a higher-cost carpet and it does look/feel good quality. We would certainly use AJ Rogers again.
Customer in Greater London Posted on 04/12/2024 , work completed 21/11/2024
The trader replied (on 05/12/2024)
Thank you so much for your wonderful review! We’re delighted to hear that you had such a positive experience with us, from your initial visit to the fitting process. It’s great to know you’re happy with your new carpets and that the quality meets your expectations. We truly appreciate your trust in AJ Rogers. We look forward to working with you again in the future!
Super service, great products
Customer Service
Quality
Value
Visits to A. J. Rogers shop were, for someone who generally doesn’t enjoy the retail experience, a pleasure; the staff were friendly, helpful and informative which was essential with such a wide range of products available to chose from. We chose Amtico for the lounge, hallway and downstairs toilet, and carpet for the stairs and landing. The chosen floorings were laid on the agreed dates by staff who were clearly highly experienced professionals, who worked hard and took pride in providing an excellent service and end result. Overall, excellent customer service and I have no hesitation in recommending A.J. Rogers & Sons.
Customer in Greater London Posted on 21/12/2024 , work completed 20/12/2024
The trader replied (on 23/01/2025)
Thank you so much for your kind words and glowing review! We’re delighted to hear that you found your experience with us enjoyable, especially as someone who doesn’t typically enjoy the retail process! We’re thrilled that you’re happy with your Amtico flooring and carpets, and it’s great to hear that our fitting team delivered a service you were pleased with. They truly take pride in their work, and we’ll make sure to pass on your feedback to them. We look forward to helping you again in the future. If there’s anything else we can assist you with, please don’t hesitate to reach out!
Friendly, helpful and good quality service
Customer Service
Quality
Value
A J Rogers did a very good job installing carpet at my home. The shop staff and the fitters are all really friendly and helpful. They have a good reputation and I wasn't disappointed.
Customer in Greater London Posted on 17/01/2025 , work completed 08/01/2025
The trader replied (on 23/01/2025)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. Looking forward to seeing you again in the future.
High quality installation
Customer Service
Quality
Value
A J Rogers have just installed Amtico floors in 3 rooms. The standard of workmanship is first class, and I wouldn’t hesitate to recommend them. They are punctual, highly skilled and clear up after themselves.
Customer in Greater London Posted on 24/01/2025 , work completed 22/01/2025
The trader replied (on 29/01/2025)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. We look forward to welcoming you back when you next need us.
Excellent Service
Customer Service
Quality
Value
My new stair carpet (2 flights) looks fantastic. Their workmanship is first-class. The experience with AJ Rogers from the initial measurement & advice, to the sales staff in the shop and not least the excellent carpet fitters is of a standard that is becoming quite rare these days.
Customer in Greater London Posted on 24/01/2025 , work completed 15/01/2025
The trader replied (on 29/01/2025)
Thank you for your review. We are pleased that you are happy with your new stair carpets appreciate taking the time to share this experience. We look forward to seeing you in the future for your next project! Thank you
Great company
Customer Service
Quality
Value
Such a super company to deal with. From the knowledge and friendliness of Gemma and the staff in the showroom, Kevin the estimator and the fitting team it was an absolute pleasure giving our business to this company. We had carpets fitted in 3 bedrooms, lounge, landing and stairs which we are absolutely delighted with. The whole process was easy. We have no hesitation in recommending A J Rogers if you want a personal, efficient service. Thank you.
Customer in Greater London Posted on 17/02/2025 , work completed 13/02/2025
The trader replied (on 21/02/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you had such a positive experience with us, from the showroom team to the fitters. Gemma, Kevin, and the whole team will be thrilled to know their efforts made the process so smooth for you. It was an absolute pleasure helping you with your flooring, and we truly appreciate your kind recommendation. If you ever need anything in the future, we’d love to help. Enjoy your new carpets!
Stair and landing carpets
Customer Service
Quality
Value
We redecorated, 24 years after A J Rogers first put in the carpets for our stairs and landings. They did a great job then, and we were very glad to use them again. Their customer support is great, the fitters worked efficiently and with care, and they have an excellent selection of products to choose from. I would not hesitate to recommend AJ Rogers, over big warehouse carpet shops or department stores.
Customer in Greater London Posted on 06/03/2025 , work completed 25/02/2025
The trader replied (on 12/03/2025)
Thank you so much for your kind words and for choosing us again after 24 years! It’s wonderful to hear that you were pleased with our service and selection once more. We take great pride in offering a personal touch that larger stores often can’t, so your recommendation means a lot to us. If you ever need anything in the future, we’d be delighted to help. Enjoy your new carpets!
Fantastic flooring company!
Customer Service
Quality
Value
I am so delighted with my new flooring, thanks to everyone working at AJ Rogers & Sons. I now have beautiful new carpets and stunning ‘Featured Oak’ Amtico (LVT). I will certainly be recommending this family run business. The work is of such a high standard and everyone has been so professional, helpful and friendly through the whole process from Jordan who helped guide me with my choices in the shop to Kevin coming round to do a survey, the logistics team to set dates and the fitters (Alex & Ben - carpets and Stuart & Jay - Amtico ) who all did such an amazing job and were extremely careful not to damage my newly painted walls and skirting boards! Thank you!
Customer in Greater London Posted on 11/03/2025 , work completed 05/03/2025
The trader replied (on 13/03/2025)
Thank you so much for your wonderful review! We’re delighted to hear how happy you are with your new flooring and that our team provided such a positive experience from start to finish. It’s great to know that Jordan, Kevin, our operations team, and our fitters—Alex, Ben, Stuart, and Jay—were all able to contribute to making the process smooth and enjoyable for you. We take great pride in our work, and your kind words truly mean a lot to us. Thank you for your recommendation, we really appreciate your support! Enjoy your beautiful new carpets and Amtico flooring.
High standard of work from a friendly team at A J Rogers
Customer Service
Quality
Value
We are delighted with our contemporary stair and landing carpet fitted by this well established professional team. Good attention to detail, helpful advice in the showroom to find a contemporary carpet with a smart stripe pattern which could be shaped as a runner for the lower staircase. Stripe pattern thoughtfully calculated at the template stage and a fair amount of trouble taken to find the right threshold to work with the smoked wood flooring. We got estimates from 3 firms, and A J Rogers were competitive whilst providing a thoughtful cheerful service.
Customer in Greater London Posted on 16/03/2025 , work completed 12/03/2025
The trader replied (on 20/03/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you’re pleased with your new stair and landing carpet. It was a pleasure helping you find the perfect design and ensuring the runner worked seamlessly with your space. Attention to detail is something we take great pride in, so we’re glad you appreciated the care taken. Your kind words about our service mean a lot to us, and we truly appreciate you choosing A J Rogers. Enjoy your new carpet, and we hope to see you again in the future!
Another outstanding job from AJ Rogers .
Customer Service
Quality
Value
Rogers & Sons have installed the flooring in pretty much the whole of our house over the past 20 years or so. Thy have just installed a new bedroom carpet fitting around new fitted bedroom furniture. Their customer service is outstanding. In the showroom everyone is very knowledgeable , great at help chose possible flooring, and als overy friendly and efficient The invoicing, and arranging fitting were very easy. The fitting was done to a really high standard, very efficiently and with a cheery demeanour. This has always been our experience with them . I cant recommend them enough
Customer in Greater London Posted on 17/04/2025 , work completed 11/04/2025
The trader replied (on 29/04/2025)
Thank you so much for your kind words and continued support over the years — it truly means the world to us. We’re delighted to hear that you’re happy with your new bedroom carpet and the service you received throughout the process. It’s always our goal to make things as smooth and enjoyable as possible, from helping choose the right flooring in the showroom to the final fitting. Your loyalty over the past 20 years is something we don’t take for granted, and we’re so pleased to have been a part of making your house a home. We look forward to helping you again whenever you need us!
Finally we got there!
Customer Service
Quality
Value
Long story short: the carpet was faulty and had to be reordered. The fitters noticed the faults and took the carpet away. Most good companies can manage doing what is asked of them. It's when things go wrong that you see how their systems fail - even when they think they have a great customer response team. Well, I'm glad to say that A J Rogers proved not only that they can do a great job but that when it went wrong they could sort it out pretty efficiently. It took time and it meant we had several weeks where we lived with two rooms of furniture in one room while we waited for the replacement carpet. But, in the end they got there. Now a good carpet is fitted and looks good. Hats off to how they handled this. Hopefully we'll be using them again.
Customer in Greater London Posted on 26/04/2025 , work completed 02/04/2025
The trader replied (on 29/04/2025)
Thank you so much for your honest and thoughtful review. We’re truly sorry for the initial issues with the carpet, and we completely understand how frustrating it must have been to deal with the disruption while waiting for the replacement. That said, we’re really pleased to hear that our team was able to respond quickly and effectively to put things right. We pride ourselves on not just the quality of our products, but also on how we support our customers when things don’t go as planned. It means a lot to hear that you felt well looked after throughout the process. We hope you’re now enjoying your new carpet, and we’d be delighted to help you again in the future.
Couldn't fault them
Customer Service
Quality
Value
I had a fantastic experience from beginning to end with AJ Rogers. From when I visited their showroom in Bromley and I was welcomed by friendly informative staff, then the efficiency of the operations team getting in touch to book in the installation, then the lovely two people who installed the carpets a few weeks later, who were friendly, respectful and did a fantastic job. I would recommend them to everyone.
Customer in Greater London Posted on 30/04/2025 , work completed 02/04/2025
The trader replied (on 13/05/2025)
We appreciate you taking the time to send us your wonderful review. We are thrilled to hear you had a positive experience. We do pass all comments received on to our team to read and it really makes their day!! We look forward to helping again in the future.
Excellent Service
Customer Service
Quality
Value
We have had our kitchen renovated and we wished to cover some old tiles. A J Rogers did so using Amtico flooring. Their service was excellent from start to finish. We used A J Rogers 4 years ago to replace our upstairs and stair carpets. They are to be highly recommended.
Customer in Greater London Posted on 04/05/2025 , work completed 14/04/2025
The trader replied (on 07/05/2025)
Thank you so much for your kind review! We’re delighted to hear that you’re pleased with your new Amtico flooring and the service you received throughout the process. It’s wonderful to know you returned to us after your carpet installation four years ago – your continued trust means a lot. We truly appreciate your recommendation and look forward to helping with any future flooring needs!
Replacement of bathroom flooring.
Customer Service
Quality
Value
Work - took up old flooring, repaired/re-screeded and relaid new flooring. Work was completed to planned schedule and quoted price. Showroom staff pleasant and efficient, and those doing the work were smart, pleasant and very efficient. Trader - A J Rogers have carried out previous works for us (new landing and stair carpeting, new hall wooden flooring). Our experience with all jobs has been highly satisfactory. We would not hesitate to use them in the future.
Customer in Greater London Posted on 26/05/2025 , work completed 22/05/2025
The trader replied (on 28/05/2025)
Thank you for your kind review. We’re so pleased to hear that you’re happy with the recent work and past projects. It’s always a pleasure to work with returning customers, and your feedback about our team’s professionalism and efficiency means a great deal. We truly appreciate your continued trust in A J Rogers and look forward to helping with any future flooring needs.
Brilliant Service
Customer Service
Quality
Value
From my first visit at the showroom to the day of completing my kitchen flooring I received nothing but excellent service. All of the staff have gone out of their way to ensure the work was completed on time to the highest standard and to budget. Thank you
Customer in Greater London Posted on 28/05/2025 , work completed 15/05/2025
The trader replied (on 30/05/2025)
Thank you so much for your review! We’re glad to hear that you had such a positive experience with us. From your first visit to the showroom right through to the completion of your kitchen flooring. Our team takes great pride in delivering high-quality service, and it’s wonderful to know we met your expectations in terms of timing, quality, and budget. Thank you for choosing us, it was a pleasure to work with you!
First rate service
Customer Service
Quality
Value
I have used A J Rodgers three times over the past 15 years and they are helpful, efficient and respectful. At all stages of the process, it is a painless experience using AJ Rodgers . From Kevin, who visited to advise us and measure up, to Ben and the team, who fitted our hall, stairs, and landing, plus two bedrooms, their skills and expertise were first rate.
Customer in Greater London Posted on 02/07/2025 , work completed 26/06/2025
The trader replied (on 04/07/2025)
Thank you so much for your continued support over the past 15 years – it truly means a lot to us. We’re delighted to hear that your experience with A J Rogers has been consistently smooth and positive. Kevin, Ben, and the entire team take great pride in delivering helpful, efficient, and respectful service, so it’s wonderful to know their efforts made the process painless for you once again. We’re grateful for your kind words and look forward to helping with any future projects you may have!
Great Team
Customer Service
Quality
Value
A.J. Rogers has a great team starting in the shop with pleasant, helpful advice, but nothing pushy. The job was for two toilet floors, bathroom, kitchen, utility room, and larder. First home visit to measure up, again, good solid advice. Very professional. Installation work was carried out sooner than expected. As requested, I was given a cancellation slot. All the fitters were on time every day, polite, careful, and left everything clean and tidy. They all did an excellent job. Even Charlie (better known as James Bond), the youngest of the team, and learning did well. The James Bond bit is all about how he likes his coffee, not a martini! We were kept well informed, and checks were made to make sure we were happy with the work before we were asked for payment. I was immediately informed and given a refund when it turned out that part of the job that had been estimated didn't need doing after all. Grateful thanks to all the team.
Customer in Greater London Posted on 23/07/2025 , work completed 11/07/2025
The trader replied (on 25/07/2025)
Thank you so much for your kind words and thoughtful review! We’re thrilled to hear you had such a positive experience with our team—from the helpful advice in the shop to the smooth installation process. It’s great that everything ran ahead of schedule and that our fitters, including Charlie (aka “James Bond”), made a good impression with their professionalism and care. We’re especially pleased that you appreciated the honest communication and the prompt refund. Your feedback means a lot to us, and we’re grateful you chose A.J. Rogers for your flooring project.
Efficient, knowledgeable, friendly
Customer Service
Quality
Value
We ordered carpets for living room, hall, stairs and landing, having been impressed by the company when they fitted our Amtico kitchen floor 5 years ago. Everybody was helpful and knowledgeable. Unfortunately, the carpet we chose was out of stock, and we had a long wait, but this was due to the manufacturer, not Rogers. Alex and Ben did a great job on the fitting, and were considerate and tidy throughout. Would have no hesitation in using this company again
Customer in Greater London Posted on 09/08/2025 , work completed 01/08/2025
The trader replied (on 19/08/2025)
Thank you for choosing us again – we really appreciate your trust. We’re delighted you’re happy with the service and fitting, and grateful for your patience with the manufacturer’s delay. We’d be glad to help you again anytime!
Excellent service and results
Customer Service
Quality
Value
Really appreciated the time, effort, and outcome from the AJ Rogers team. They were super helpful with advice from the moment we popped into the shop to look at samples, all the way through the planning, installation, and clean up process. The result is stunning. Would recommend and use again.
Customer in Greater London Posted on 15/08/2025 , work completed 05/08/2025
The trader replied (on 19/08/2025)
Thank you for your wonderful feedback! We’re so pleased you’re happy with the advice, service, and final result. It was a pleasure working with you, and we’d be delighted to help again in the future.
Excellent carpet advice and fitting.
Customer Service
Quality
Value
I visited the showroom to choose a new bedroom carpet, the customer assistant was extremely knowledgeable and helpful, selecting a shortlist of carpet samples that met my budget and preferences and giving me as much time as I needed to discuss requirements. They arranged for samples to be sent to me and confirmed all the prices promptly in a follow-up email. They explained the order and fitting process clearly in advance. The price was very reasonable for a good quality carpet. The fitting date was scheduled 6 weeks in advance and the access requirements checked, and the fitters' arrival time was confirmed the day before. They arrived promptly, were professional and courteous and worked swiftly to complete the work, clearing up well afterwards. I wouldn't hesitate to recommend them to others.
Customer in Greater London Posted on 31/08/2025 , work completed 26/08/2025
The trader replied (on 09/09/2025)
Thank you so much for taking the time to share such a detailed and thoughtful review. We’re delighted to hear that you found our teams helpful and knowledgeable, and that the process from selecting samples through to fitting was clear and straightforward. We truly appreciate your recommendation and look forward to welcoming you back whenever you may need us again in the future.
Fitting and re-fitting carpets
Customer Service
Quality
Value
I first you use this company in 2016 and have been very happy with their work. I recently use them again and I was pleased at the high standards of their work, was still the same. Everybody connected with the company were friendly, helpful, polite and very good at communicating. I’ll be using this company again in the near future.
Customer in Greater London Posted on 02/10/2025 , work completed 19/09/2025
The trader replied (on 08/10/2025)
Thank you so much for your lovely review and for coming back to us again! It’s great to hear that you’re just as happy with our work now as you were back in 2016. We really appreciate your kind words about the team — they’ll be thrilled to hear it! Thanks again for your continued support, and we can’t wait to work with you on your next project.
Superb Kitchen Floor
Customer Service
Quality
Value
So pleased with the new kitchen floor. Amtico in a basket weave pattern - fitted expertly. Fitter worked hard and did a great job. Customer service before and after the work was spot on. No hard sell, just good advice and help when it was needed. My family have used Rogers before and we will certainly use them again, and recommend them.
Customer in Greater London Posted on 29/10/2025 , work completed 21/10/2025
The trader replied (on 30/10/2025)
Thank you for your lovely review! We’re so pleased you’re happy with your new Amtico floor and our service. We’ll pass your kind words on to the fitter, and we really appreciate your continued support and recommendations!
Great service - again
Customer Service
Quality
Value
We've used AJ Rogers in the past and the main reason I went back was for the quality of service. And they did not disappoint. In spite of some difficulties trying to source a particular floor, they were always helpful and responsive. The team who came to survey and install the floor were prompt and reliable.
Customer in Greater London Posted on 29/10/2025 , work completed 29/10/2025
The trader replied (on 30/10/2025)
Thank you for your kind review and for coming back to us! We’re delighted to hear you’re pleased with the service and that our team could help source and install your new floor smoothly. We really appreciate your trust and continued support.
Top quality work and advice
Customer Service
Quality
Value
AJ Rogers provided all our carpets and luxury vinyl flooring for our house renovation. They were patient with us and helped with our choices, their range of products were far better than other local suppliers. The staff were always keen to help and responsive with top product knowledge. Installation was all to schedule and of the best quality by a friendly team of fitters. We're loving being in our new house with beautiful flooring.
Customer in Greater London Posted on 01/11/2025 , work completed 30/10/2025
The trader replied (on 04/11/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you’re enjoying your new flooring and that our team could help make your renovation a smooth and enjoyable experience. It’s great to know our range, advice, and fitting service met your expectations. We’ll be sure to pass your kind words on to our fitters and showroom staff. Wishing you many happy years in your beautifully finished home!
Wonderful job yet again
Customer Service
Quality
Value
We had been putting off re-carpeting our entire apartment for a couple of years, daunted by the turmoil we thought would arise. We need not have worried. Having used AJ Rogers in the past and been very happy with the service we asked them once again to take on the task and they excelled at every stage. From planning and measuring and then patient advice in the shop when choosing a colour for the carpet the whole team was fully focussed and helpful. Through a number of subsequent delays due to building works we were accommodated without fuss. On site the team of fitters were very pleasant to deal with and handled all the moving of furniture expertly and calmly as they navigated their way around the various rooms being fitted. Everything was completed on schedule and the apartment was left clean and tidy as we have been accustomed to expect. We would wholeheartedly recommend AJ Rogers for any flooring jobs on the basis of a finished project which is of the highest quality.
Customer in Greater London Posted on 04/11/2025 , work completed 24/10/2025
The trader replied (on 04/11/2025)
Thank you so much for taking the time to share such a thoughtful review. We’re delighted to hear that your experience with us was smooth and stress-free from start to finish. It’s always a pleasure to work with returning customers, and we truly appreciate your trust in us once again. Our team takes great pride in ensuring every detail — from planning to fitting — meets the highest standards, so it’s wonderful to know this shone through. We’ll be sure to pass your kind words on to our fitters and showroom staff.