Endorsed by Which?

Pure Choice Limited

4.9

33 Reviews

Opening Hours
Today - 09:00–17:00
  • Monday 09:00–17:00
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday - Closed
  • Sunday - Closed

About

Trading since 1990, Pure Choice is an independent business offering practical friendly advice on water softeners, water treatment systems and drinking water filters. We also provide salt and can deliver to your door.

We cover household, commercial, industrial and private water supplies. Whatever the water problem we are happy to advise and assist.
Our specialities include the installation of:
- Water Softeners
- Purifiers
- Water Filters

We are happy to visit you in the counties of Somerset, Devon, Dorset, Wiltshire, Gloucestershire, Avon.
Our independent approach is key.
Currently our customer base exceeds 3000 people and businesses.
We want you to receive the best system to suit your budget.
Please call us on 01458 860557.

What we do

  • Water softener installation and maintenance

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

How can we be so sure?

100% of the reviews we publish have been through our stringent moderation process.

4.9
33 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
Good old fashioned service ethos
Customer Service
Quality
Value
From the survey to installation these chaps were first class.Polite and sensitive to our needs, the quote was detailed and accurate. The installation date was fast, the work done was prompt, clean and efficient. Call from mnger immediately after installation showed a customer care at it's best. Highly recommend them
Customer in Posted on 04/07/2024 , work completed 03/07/2024
Water Softener installation - highly recommend
Customer Service
Quality
Value
Fantastic service from the initial on-site inspection (Michael) through to the installation visit (Tim). Great advice, very knowledgeable and professional setting out options without being at all pushy. Punctual, courteous, and friendly service. Very happy with all aspects of the work.
Customer in North Somerset Posted on 23/04/2023 , work completed 20/04/2023
Excellent work, knowledgeable and caring
Customer Service
Quality
Value
Really excellent service from the Pure Choice team. Michael was very friendly and knowledgeable and took plenty of time to answer my questions and understand the particular needs of my house which is old and quirky to say the least. I felt like I was in great hands every step of the way and that they really cared about doing an excellent job. They were very thoughtful about tidying up any mess too and even replaced an ancient stopcock free of charge. On top of all that, having done a ton of research, I think the Hague Maximizer they offer is a really good buy.
Customer in South Gloucestershire Posted on 10/10/2022 , work completed 06/10/2022
Water softener annual service
Customer Service
Quality
Value
After some date changes, we finally got a date to suit both parties. Kevin there engineer duly arrived and carried out the work without any problems. It was done at the hottest time of day without complaints and completed in good time.
Customer in Dorset Posted on 13/07/2022 , work completed 13/07/2022
Very tidy job, guarantee unclear
Customer Service
Quality
Value
Our existing water softener was beginning to fail and we chose replace it rather than repair it. The installation of the new unit required several adjustments to the plumbing and installation of a pressure reducing valve. The work was carried out exactly as planned, very tidily, and the redundant equipment was taken away. The water softener is an American device, and the associated paperwork advises registration to activate the guarantee. No card was enclosed to allow this (unlikely to be relevant anyway as it would be sent to the USA), nor was there any reference to a guarantee in the 'local' paperwork added by Pure Choice. I assume Pure Choice takes over the 10 year guarantee and I have stated this to Pure Choice.
Customer in Wiltshire Posted on 17/02/2022 , work completed 16/02/2022
Great service
Customer Service
Quality
Value
We had a water softener and water filter supplied and fitted. The people we spoke to were very knowledgeable and answered all our questions thoroughly. The fitting was carried out quickly and was a very neat and tidy job. They gave us a helpful overview of what had been done and what we would need to do to maintain the system. Overall this company was a pleasure to deal with and we are very pleased with the result!
Customer in North Somerset Posted on 10/01/2022 , work completed 07/01/2022
Excellent service and workmanship
Customer Service
Quality
Value
An old water softener cracked and leaked. They assessed what was required, quoted, and installed a new one in a thoroughly professional and efficient manner. They removed and disposed of the old unit and left everything neat and tidy. The price was exactly as quoted, and they responded in a very helpful way to our request to have it done instantly.
Customer in Bristol City Posted on 16/12/2021 , work completed 16/12/2021
Have used this company before and found them to be excellent
Customer Service
Quality
Value
Recently had a water softener installed by this company, having had one at our previous house, the improvement in water quality has to be experienced to be believed, no more scale in kettles, taps, showers or any product that uses water. Their salesman was professional, friendly and not at all pushy. Communication was swift and helpful, with clear pricing. All of my requirements were met, despite some challenging problems, all within the agreed price. When I was ready to commence with installation, the work was completed within 10 days of ordering…..very impressive! The work was completed within the estimated timeframe and were it not for the product being installed in exactly the correct location, I would not have known they had been, such was the cleanliness of the installation. I would 100% recommend this company and would encourage anyone in a hard water area to have a water softener fitted, you will never regret it. I would give them 11 out 10 if I could
Customer in Devon Posted on 05/10/2021 , work completed 22/09/2021
Water Softener Supply and Fit
Customer Service
Quality
Value
A very professional service all round with attendance on time and the fitter was very courteous and friendly. Sales were concise and matter of fact and recommended the correct softener system for our installation. Would fully recommend to anyone considering getting a water softener fitted. The fitter even re-cut the shelf in the cupboard so that it could still be used.
Eddie in Dorset Posted on 27/07/2021 , work completed 26/07/2021
Installation of new water softener
Customer Service
Quality
Value
We have used Pure Choice since moving to Bristol in 1998. They were recommended by our neighbours and we’ve had two water softeners from them prior to this one. We decided to upgrade as we were having major kitchen works ,which involved relocating the softener to the utility room. As it was coming to the end of its life, we replaced it. We’ve been very happy with Pure Choice over the years. They install good quality appliances and have offered regular servicing at a reasonable cost. Whenever they deliver salt (which I prefer to buy from them), they offer to do a quick check of the machine and a water softness test to check all is well. Tim installed our softener in half a day and worked quietly and tidily. He made a very neat job, leaving us more space in our under-sink cupboard than we had anticipated. The cost was exactly as quoted. We had been given a provisional appointment (two months in advance) for the installation, which was dependent upon our building works being completed on schedule. Due to a lack of communication (as much from our side as theirs) they did not attend on the expected day, but when I phoned they apologised and quickly arranged a new day for the following week, which actually worked out better as by then the electrician had fitted the socket for the softener. The new softener is working well, and it is a pleasure to have soft water in the house again. After over two months with very hard water, we realised how much we had missed it.
Customer in Bristol City Posted on 09/12/2020 , work completed 03/12/2020
Wonderful customer service
Customer Service
Quality
Value
We have used Pure Choice for 14 years since we moved into the area and they have always been exemplary. They are polite, informative, punctual, tidy, but never pushy. They have just fitted a new water softener to replace our old one and i could not fault the service. They were quick and efficient and turned up exactly when they said they would. The work was completed for the budget quoted. I have no doubt that the ongoing contact with them will be just as good in the future and I would not hesitate to recommend them.
Customer in Somerset Posted on 01/10/2020 , work completed 30/09/2020
Installation of Hague Miximizer
Customer Service
Quality
Value
My previous water softener has recently died and I contacted Pure Choice to discuss replacement. The engineer who visited was very courteous and there was no pressure but just a factual discussion. Fitting was arranged within 10 days and the gentleman who fitted the new machine could not have been more helpful. All representatives of the company - by email, by phone or in person were polite and helpful. Thank you for the excellent service all round
Customer in Hampshire Posted on 10/03/2020 , work completed 09/03/2020
Installation of a Hague 410 Maximizer Water Softener
Customer Service
Quality
Value
The salesman didn’t push the sale, was respectful and took a few pictures to be passed to the plumber so that he could prepare the installation. The plumber arrived on time, installed the machine in around 5 hours and what little mess he created was cleared by him prior to departure. All in all, a job very well done.
Customer in Somerset Posted on 05/03/2020 , work completed 05/03/2020
Professional, friendly and efficient sales and installation of a whole-house water softener.
Customer Service
Quality
Value
The sales process was friendly, respectful and informative, without any pressure. They also offered to tidy-up and renew parts of the adjacent plumbing work during the installation process at no additional cost. The installation, carried out on the prearranged date, was efficient and the work very tidy. The renewed ancillary plumbing has improved functionality over the original installation. A few weeks following the installation the water softener developed a problem which was resolved within a few days by complete replacement of the unit without hesitation. A side benefit of this whole process is that I learnt how the in-house water pressure could be safely increased and now have improved water pressure and flow throughout the house despite having the softener installed. Very pleased overall.
Customer in North Somerset Posted on 14/09/2019 , work completed 23/07/2019
Prompt, Professional and Excellent Work
Customer Service
Quality
Value
Pure Choice installed our first water softener about 13 years ago, they have provided excellent service over the years, supplying salt, filters and testing it was working correctly. Recently they replaced it with a new unit, had no hesitation using them. Price was competitive. Installation was excellent. Installer was prompt, professional and did a very good job, leaving no mess.
Customer in City of Bristol Posted on 27/08/2019 , work completed 16/08/2019
Very professionally done.
Customer Service
Quality
Value
Very pleased with the water softeners that was installed, very neat and tidily done. Very impressed with the worked and would recommend to anybody!!
Simon, Wiltshire Posted on 19/07/2019 , work completed 19/07/2019
Super Job
Customer Service
Quality
Value
We are very pleased with our water softener. Pleased also with the engineer who installed it so expertly, careful and left no mess. Thank you.
P, Somerset Posted on 20/06/2019 , work completed 20/06/2019
Prompt & efficient.
Customer Service
Quality
Value
Changed water softener. Good on time service by polite & efficient engineers, who cleaned & tided up thoroughly afterwards.
Malcolm, Avon Posted on 10/06/2019 , work completed 10/06/2019
My review
Customer Service
Quality
Value
First class service
Laurence, Devon Posted on 14/05/2019 , work completed 14/05/2019
Prompt and professional
Customer Service
Quality
Value
Installation of a new water softener. We have known Kevin for 11 years and have always found him well organised and efficient.
C J, Avon Posted on 02/01/2019 , work completed 02/01/2019
Very good
Customer Service
Quality
Value
Efficient, on time, polite, all excellent.
Anne, Somerset Posted on 05/11/2018 , work completed 05/11/2018
Brilliant job
Customer Service
Quality
Value
Following numerous plumbing problems caused by engineer from previous water softener unit we need advise and an creditable installer & supplier for a new unit. The poor old installation was rectified at no extra cost. The installer identified a serious fault in the former installation which almost certainly caused problems. The installation was efficient, tidy and thorough. A brilliant job.
Eddie, Avon Posted on 03/10/2018 , work completed 03/10/2018
Excellent all round
Customer Service
Quality
Value
We have used this company for about 14 yrs. They installed our original unit, and have serviced it and delivered salt when we have needed it. When the original unit reached the end of its working life the service engineer explained exactly what was happening with it and talked us through our options without putting any pressure on us to replace or not. The plumber who came today replaced the old unit and fitted the new one. Everyone in the company are polite and very helpful, and the work has always been excellent.
Janet, Gloucestershire Posted on 01/10/2018 , work completed 01/10/2018
Excellent installation.
Customer Service
Quality
Value
Installation engineer worked steadily from arrival until job was completed (two hours). Left area tidy. Explained how the softener worked. Very satisfactory.
Jennifer, Gloucestershire Posted on 27/09/2018 , work completed 27/09/2018
Informative
Customer Service
Quality
Value
This trader spent time explaining the options i.e. repair/renew our water softener. Once decision was made, new machine was installed with minimum disruption & fuss.
A, Dorset Posted on 17/09/2018 , work completed 17/09/2018
Good service.
Customer Service
Quality
Value
Good service and provision of water softener. Salesman and engineer both pleasant. Work done within timescale and price.
Caroline, Avon Posted on 15/08/2018 , work completed 15/08/2018
Excellent job.
Customer Service
Quality
Value
Job was completed on the morning of appointed day. Neatly piped and wired area, cleaned up and operation explained. A neat and satisfactory operation.
Reg, Hampshire Posted on 07/08/2018 , work completed 07/08/2018
Super job
Customer Service
Quality
Value
Michael the senior engineer did a great job in planning our requirements, and Tim the installer did a very neat, professional install. Very pleased with the results. Thank you all.
Michael, Avon Posted on 06/08/2018 , work completed 06/08/2018
First class
Customer Service
Quality
Value
Totally professional throughout, from receptionist who dealt with my initial query to plumber who carried out installation.
Tanis, Somerset Posted on 18/07/2018 , work completed 18/07/2018
Professional, as always
Customer Service
Quality
Value
Once again, another truly professional job carried out by Pure Choice. Engineer arrived on time, was extremely pleasant, efficient and left my kitchen in a clean and tidy state.
Nigel, Avon Posted on 04/07/2018 , work completed 04/07/2018
Very professional and efficient.
Customer Service
Quality
Value
Very pleased with both the initial meeting and plan, and the work carried out which was done efficiently and professionally. Excellent job!
Christine, Dorset Posted on 03/07/2018 , work completed 03/07/2018
Excellent
Customer Service
Quality
Value
Quick to come and quote. Installed a week later. Very neat, tidy and quick installation. Excellent experience.
Christopher, Wiltshire Posted on 11/06/2018 , work completed 11/06/2018
Never had a problem
Customer Service
Quality
Value
We inherited a house that had a Pure Choice water softener, so they've been coming regularly to fit new water filters every 6 months. 18 months ago, the old one showed signs of being due for replacement so we did that. They replaced it for a new system. As well as that, we're having a new kitchen fitted at the moment and they've been involved. I've never had any issues, any time they say they're going to come, they come and they've always been good at communicating
Mr Burns, Mr Burns Posted on 20/11/2017 , work completed 20/11/2017