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The Pure Water People

4.8

1837 Reviews

Opening Hours
Today - 08:30–19:30
  • Monday 08:30–19:30
  • Tuesday 08:30–19:30
  • Wednesday 08:30–19:30
  • Thursday 08:30–19:30
  • Friday 08:30–19:30
  • Saturday 08:30–12:30
  • Sunday - Closed

Organisations and Awards

AUGUST 2021

About

We can do everything and anything to make your water wonderful at home, from softening to more advanced levels of purification, we provide you with an energy efficient solution that requires minimal salt and saves you money!

The Pure Water People Ltd (PWP) will provide you with an exclusive range of products that will purify your drinking, cooking and even household water to degrees only dreamt of by your water supply company.

With literally thousands of satisfied customers, our passion is the purity of your water and the numerous benefits it provides.

Our outstanding reviews speak for themselves, we love to make water wonderful and our ethos is to deliver an outstanding service with one of the best products in the market place today!

What we do

  • Water softener installation and maintenance

  • Plumbers

    • Water softener installation and maintenance
  • Water treatment

  • More Services

    • water purification
    • drinking water treatment

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

How can we be so sure?

100% of the reviews we publish have been through our stringent moderation process.

4.8
1837 reviews
Customer Service
4.9
Quality
4.9
Value
4.6
Sort by
Great water softener scrvice
Customer Service
Quality
Value
Went above and beyond service by fixing outside housing unit and also helped resolve broken tap in kitchen. Lewis was efficient and speedy. 10 out of 10 - would recommend.
Customer in Berkshire Posted on 19/07/2026 , work completed 15/07/2026
Great Soft Water again
Customer Service
Quality
Value
Old unit developed a leak. One call was all that was required. Super service from start to finish. Why can't all companies be like this. Very highly recommended.
Customer in Buckinghamshire Posted on 15/07/2026 , work completed 06/07/2026
The trader replied (on 15/07/2026)
You invested in us and we really do work hard to invest in you too. Thankyou!
Outstanding Service
Customer Service
Quality
Value
We purchased a Kinetico Premier Compact water softener. Neil, the company representative that visited the house to explain their products was excellent. Took time to explain all aspects of the products and went into good detail on how the installation would happen. On the install day Mike arrived, on time and very polite. Mike did a very tidy and professional installation. He was very polite and tidy. He took time to explain how the unit worked and how the by-pass works etc. I would not hesitate to recommend ‘The Pure Water People’.
Customer in Hampshire Posted on 11/07/2026 , work completed 09/07/2026
The trader replied (on 15/07/2026)
Happy customers really do mean such a lot us here at team PWP, thanks so much for taking the time to review us.
Fabulous Service
Customer Service
Quality
Value
Fitting water softener and drinking water filter. One week from assessment visit to fitting. Helpful initial survey from Neill covering all the options. No pushy sales talk. Efficient office follow up by Kelly after giving the go ahead. Exceptional service from fitter Mike. On time. Very neat and tidy work. Everything made good. Agreed to return at no extra cost to plumb in a new fridge system yet to be delivered and make sure it works properly rather than laying a speculative pipe. Probably not the cheapest we could have achieved but we feel reassured of a quality job with a company which clearly values long term customer satisfaction. Highly recommended.
Customer in Oxfordshire Posted on 10/07/2026 , work completed 10/07/2026
The trader replied (on 15/07/2026)
we build relationships with our customers that span over twenty years and we pride ourselves in exceptional service and quality products. Our customers are like family to us and your investment means a lot to us - many thanks.
Great work and problem solving by AJ
Customer Service
Quality
Value
AJ was very helpful with installation and fixed the system. Left the water connections all in good condition and solved few problems while installation
Customer in Greater London Posted on 11/06/2026 , work completed 11/06/2026
The trader replied (on 15/07/2026)
five stars and very kind words - many thanks.
Professional work from AJ
Customer Service
Quality
Value
AJ installed everything within 2-3 hours with care and explained properly how to use it and what he did. He tidied up even the smallest dust was gone after his work. Highly recommend pure water its changed my life and ask for AJ to come install
Customer in Berkshire Posted on 07/06/2026 , work completed 06/06/2026
The trader replied (on 15/07/2026)
I will pass your kind comments on to AJ he does love to get a mention on here - thanks for choosing us to treat your water at home.
Really good communication
My engineer was AJ good communication and very respectful. Also explain everything I need to know about my water purifier and how to maintain it very happy with his service.
Customer in Luton Posted on 01/06/2026 (Reviewer did not use service)
The trader replied (on 15/07/2026)
We appreciate you taking the time to review us - many thanks
Great work and excellent service.
Customer Service
Quality
Value
We have had a Pure Water System for more than thirty years (formally Rainsoft). Very satisfied with the product and the customer service is excellent. Our original system was so old the parts weren’t available, we agreed with the company it needed to be replaced. This was done on 5 May 2026 by Mike who was his normal professional self. Would certainly recommend them.
Customer in South Gloucestershire Posted on 30/05/2026 , work completed 05/05/2026
The trader replied (on 15/07/2026)
Thanks for being part of our PWP family for over thirty years it really does mean a lot to us - please do tell lots of people about us and thankyou for repeat custom - enjoy your new model softener.
Great & professional
Engineer Steve was superb. He carried out the job very professionally , clean and organised way. Completed faster than expected. He was so kind and gentle person. System is so great after using , felt the great difference. Highly recommended. It’s really worthy. Great job 👍👍 pure water people.
Customer in Gloucestershire Posted on 28/05/2026 (Reviewer did not use service)
The trader replied (on 15/07/2026)
thanks so much for saying great things about us - it does mean a lot to the team! please do tell lots of people about us!
If you’re looking for the complete service look no further
Customer Service
Quality
Value
Let me just say after searching the traders in this field I came across this company From the very first call to the fitting of the equipment it was like I new them for years They listen to what I required explained everything that they could do and organised a engineer to come round to my house to make sure it would be able to fit where I wanted it to go AJ the engineer called me a hour before he arrived went through absolutely everything he was so polite/knowledgeable and very respectful so when we decided to go ahead he was the engineer that turned up to fit the system we could not fault this company at all so if you’re looking for a company that you can trust this is it
Customer in Buckinghamshire Posted on 27/05/2026 , work completed 26/05/2026
The trader replied (on 15/07/2026)
we love this review - we work really hard to return your invest in us and we love happy customers. Enjoy your wonderful water at home and thanks for choosing us!
Excellent service
Customer Service
Quality
Value
Great experience with A.J who installed our purifier machine. The installation was done professionally and efficiently ,and he explained everything clearly, including how to use and maintain the system. He was punctual and polite and left the area clean afterward. Very happy with the service and would highly recommend.
Customer in Greater London Posted on 20/05/2026 , work completed 12/03/2026
The trader replied (on 15/07/2026)
AJ does love to get a mention on here - thanks for taking the time to review us, enjoy your new water at home.
Water softening apparatus serviced; excellent as usual
Customer Service
Quality
Value
To all appearances - and I believe these - the job has been done very thoroughly and professionally. Mike was efficient, informative, helpful and in every way a pleasure to deal with. We have always, over the past decade, had excellent service from this company.
Customer in Greater London Posted on 18/05/2026 , work completed 18/05/2026
The trader replied (on 15/07/2026)
***** five stars and a great review - thanks so much!
Annual service
Customer Service
Quality
Value
The service engineer named Kevin was very polite, friendly and on arrival introduced himself He carried out the service thoroughly keeping us informed throughout. As the water would not be available for a few hours he made sure we had filled up the kettle and any other containers. Kevin worked in an organised and careful manor. On completion of the service he went over what he had carried out on the service and made sure we were happy with it. Thank you Kevin We have been with The Pure Water People for a number of years and have found all their staff friendly and willing to help a great team.
Customer in South Gloucestershire Posted on 15/05/2026 , work completed 14/05/2026
The trader replied (on 15/07/2026)
we are very proud of our wonderful team here at PWP - 85% of us have worked together for over 18 years which speaks volumes! thanks for your lovely review and take care!
Great service
Customer Service
Quality
Value
We recently had a new system installed by AJ from The Pure Water people. The whole experience was excellent from start to finish. The installation was carried out professionally and everything was explained clearly throughout the process. The system is working perfectly and the water quality has noticeably improved, with no chemical taste at all. Living in a very hard water area ( Harlow /Essex) the water softener has already made a big difference. The engineer was friendly, knowledgeable, and left everything clean and tidy afterwards. Highly recommended.
Customer in Essex Posted on 15/05/2026 , work completed 15/05/2026
The trader replied (on 15/07/2026)
such a great review - thanks so much for investing in us, we will keep in touch with you over the coming months to check in on your water at home. many thanks.
Very professional work
Customer Service
Quality
Value
Mike replaced an old existing water softener that we had. He redid parts of the plumbing setup to make it more efficient & compliant. He was very friendly and extremely professional, explaining clearly what he was doing when asked. The space under the sink was quite tight but he just got on with it and fitted the various components very neatly. We would highly recommend The Pure Water People for the installation of a water softener system.
Customer in Berkshire Posted on 14/05/2026 , work completed 14/05/2026
The trader replied (on 15/07/2026)
***** five fabulous stars and a lovely review - many thanks!
Great Service
We’ve just had the Pure Water People fit a brand new water softener (Sliver Package) and so far, I’ve been impressed. AJ came to fit the softener and he was professional and helped me understand everything I needed to know for optimal usage.
Customer in Buckinghamshire Posted on 07/05/2026 (Reviewer did not use service)
The trader replied (on 15/07/2026)
thanks for taking the time to review us!
Reliable company
Customer Service
Quality
Value
The Pure Water installed a system in my house a year ago and today came back for the yearly service. This is the second system they have installed for me, as I they also installed a system in my previous house. The system works perfectly without issue and we have clean water without any chemical taste. We live in a very hard water area so we really appreciate the water softener. The engineer Lewis was very professional and explained the work being carried out.
Customer in Dorset Posted on 06/05/2026 , work completed 06/05/2026
The trader replied (on 15/07/2026)
we appreciate your lovely review - it does mean a lot to us.
First class, efficient service.
I had a problem with our ageing water softener on a Sunday morning and left a message on the answering service, not expecting a call back until Monday morning. I was surprised to get a call within 5 minutes giving me advice on what to do. I then arranged for a service engineer to call and investigate. We decided it needed replacing and I received many helpful emails and phone calls to decide which model suited our needs. We arranged a suitable date to both of us for installation. The engineer (Steve) arrived on time on the right day! He did an excellent job and didn’t leave until he had shown me how everything operated. A first class, efficient service.
Customer in Gloucestershire Posted on 05/05/2026 (Reviewer did not use service)
The trader replied (on 15/07/2026)
we operate an out of hours facility here at PWP - leaks can be quite stressful so we do our best to support our customers when we can. Thanks for choosing us to treat your water once again we really do appreciate your custom and very lovely review too!
Service of water softener and filter system
Customer Service
Quality
Value
Mike arrived at the house within the time stated by the company. He explained what he would be doing during the servicing of the system. He started work talking me through each stage as it was done. On changing the filters, he said that one of them was particularly dirty, which he would not have expected on a mains water system. I said that Thames Water had told me that the house was at the end of the feed to our area and that there had been a couple of burst mains in the village, which could explain the state of the filters. Mike then serviced the outside unit, which he said was working well with plenty of salt in place. He had taken readings from the unit and explained what they showed. He replaced the main unit and new filters under the kitchen sink and tidied every thing up. He prepared a detailed invoice, showing the work done and readings taken from the unit. He then took payment of the agreed contract sum and took all of the old filters and other used materials away with him.
Customer in Surrey Posted on 23/04/2026 , work completed 14/04/2026
The trader replied (on 15/07/2026)
a detailed review and a great one too, Mike has been with us for 24 years he is a fantastic engineer and he is very popular on here too! many thanks for taking the time to review us.
Excellent service
Customer Service
Quality
Value
I have a water filter which was due its service, the engineer Kevin arrived on time. He was extremely friendly, courteous and very professional. The job was done with minimal disruption and everything was cleaned up. You would not know he had been. Payment was taken over the phone and all staff are so personable and extremely helpful. Great company.
Customer in Greater London Posted on 23/04/2026 , work completed 23/04/2026
The trader replied (on 15/07/2026)
five stars and warm words too - thanks so much and take care.
Installation
Firstly, I like the fact that the company is a small business rather than a big cooperate. Evidently the company maintains a high standard products and services as reflected by its listing in Which. Secondly, today I had the pleasure of experiencing the company’s excellent service. The engineer Mike truly impressed me. I have a small, narrow kitchen with awkward cupboard spaces that are difficult to access. So I knew this would be an arduous and time-consuming job. However, Mike knew exactly what to do. He was attentive to details, thorough, meticulous throughout. Not only did he complete the work efficiently, but he also left with no mess whatsoever - there were no visible signs of cutting or drillings marks. The job was carried out with precision and perfection. On a personal note, Mike was friendly and approachable. He explained everything clearly and provided clear instructions. He patiently answered all my questions. I would strongly recommend Mike as your engineer if you have your water softener installed. I’ll leave another review after I’ve experienced the benefits of soft water over the next few months.
Customer in Gloucestershire Posted on 20/04/2026 (Reviewer did not use service)
The trader replied (on 15/07/2026)
we love this review xxx we work hard to provide exceptional quality products and our engineers are very highly skilled - Mike is one of our longest serving engineers and he is very, very good - we are very proud to have him! I will pass your very kind words on to him - he does love to see his name in lights - thanks so much.
Replacement Soft Water System and K5 Kinetico drinking water purifier
Customer Service
Quality
Value
Mike came to refit our replacement Boss water filter that had served us well for 20 years. Mike was very thorough and tidy to accomodate a fitting under a tight sink space. Some modifications required - but what a great job. Thank you! Happy customer. It’s very encouraging to deal with an honest and quality company. Mike has been to the house before - about 15 years ago! Long service and loyalty are good signs.
Customer in Posted on 15/04/2026 , work completed 13/04/2026
The trader replied (on 15/07/2026)
long service and loyalty are really good signs - 80% of the team have worked with us for over 18 years - we love our staff here at PWP and they love our customers too. Thanks for your kind comments.
Replacement of an Existing Unit
Customer Service
Quality
Value
The Engineer was prompt and started the job straight away. Disassembling of the old unit and the installation of the new unit was carried out very quietly and with minimum disturbance. New system is neat and compact and the job is completed within the allocated time and area left tidy. Well done Steve and thank you.
Customer in Surrey Posted on 02/04/2026 , work completed 01/04/2026
The trader replied (on 15/07/2026)
***** five stars mean a lot to us here at team PWP - thanks so much!
Highly recommend PWP
Customer Service
Quality
Value
AJ arrived promptly at the agreed time and carried out the work with excellent professionalism. The installation process was efficient, and everything was completed to a very high standard. After finishing, the AJ made sure the area was thoroughly cleaned and tidy. AJ also tested the water to confirm everything was working perfectly and took the time to clearly explain how to use and maintain the system. I was particularly impressed by his friendly manner and professional attitude throughout. Overall, I am satisfied with the entire service and would happily recommend them to others.
Customer in Berkshire Posted on 30/03/2026 , work completed 17/03/2026
The trader replied (on 15/07/2026)
AJ is a very popular chap on here - thanks for choosing us to treat your water at home - enjoy!
Water Softener and Water Tap fitted - fantastic product and service
Customer Service
Quality
Value
New Kinetic water softener fitted along with drinking water tap and filter. Installation went very well - great communication from office teams and fitting by the engineer AJ. He was polite, helpful, did a great job and left no mess at all. Could not fault the team - but maybe AJ was the star here! Highly recommended!
Customer in Berkshire Posted on 18/03/2026 , work completed 18/03/2026
The trader replied (on 15/07/2026)
we appreciate you taking the time to review us - I will pass your kind words onto AJ he is a star - we are lucky to have a team of superstars too!