Endorsed by Which?

The Pure Water People

4.8

1803 Reviews

Opening Hours
Today - 08:30–19:30
  • Monday 08:30–19:30
  • Tuesday 08:30–19:30
  • Wednesday 08:30–19:30
  • Thursday 08:30–19:30
  • Friday 08:30–19:30
  • Saturday 08:30–12:30
  • Sunday - Closed

Organisations and Awards

AUGUST 2021

About

We can do everything and anything to make your water wonderful at home, from softening to more advanced levels of purification, we provide you with an energy efficient solution that requires minimal salt and saves you money!

The Pure Water People Ltd (PWP) will provide you with an exclusive range of products that will purify your drinking, cooking and even household water to degrees only dreamt of by your water supply company.

With literally thousands of satisfied customers, our passion is the purity of your water and the numerous benefits it provides.

Our outstanding reviews speak for themselves, we love to make water wonderful and our ethos is to deliver an outstanding service with one of the best products in the market place today!

What we do

  • Water softener installation and maintenance

  • Plumbers

    • Water softener installation and maintenance
  • Water treatment

  • More Services

    • water purification
    • drinking water treatment

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

How can we be so sure?

100% of the reviews we publish have been through our stringent moderation process.

4.8
1803 reviews
Customer Service
4.9
Quality
4.9
Value
4.6
Sort by
Very good service
Customer Service
Quality
Value
Thank Lee the engineer for completing in a timely manner. Very tidy. All together decent Chap
Which? Trusted Traders Consumer Posted on 06/01/2025 , work completed 30/12/2024
The trader replied (on 29/01/2025)
We will pass your kind words on to Lee, he is a marvellous engineer - thanks for leaving us 5 stars!
Water softener installation and under sink water filter
Customer Service
Quality
Value
After reviewing the technology of water softeners, we decided to choose an ion exchange resin system provided by Pure Water. Their sales guy Vincenzo went through the various size options and pricing. We chose Pure Water as they have a CRV system which is a charcoal filter cylinder that also removes chemicals before running through a 0.01 micron filter under the sink after the water has been softened. We managed to get an installation date before Christmas, and Kevin, an experienced plumber installed everything for us. There was some tricky plumbing to do as the water pipes in our 1930s semi-detached house is old. He walked us through everything he would do so that we informed about all the drilling and pipe work he wanted to fit. The installation took about 6 hours in total and was very thorough. Kevin was very knowledgeable and friendly and even installed the water tap with a product that he thought was better than the one we originally opted for, which was a good choice. The work was tidy, he cleaned up after his work and went through all the ways to control the water system. After everything was done, we felt confident in not only dealing with the water system but also the assurance that if anything does go wrong, the company have a great post installation service. All said and done, we feel we made the right choice with the company, especially given how expensive these water softener systems can be.
Customer in Oxfordshire Posted on 20/12/2024 , work completed 19/12/2024
The trader replied (on 29/01/2025)
Wow! such a wonderful and comprehensive review of our sales and installation process. We are chuffed to read that you are confident that you made the right choice, we know that you have too! Enjoy your wonderful water at home and all of the many benefits that it brings.
More than happy
Customer Service
Quality
Value
Have been using this company for 9 years now. Had an annual service today 18/12/2024 Lewis was quick, efficient, informative and polite. What more could I ask?
Customer in Central Bedfordshire Posted on 18/12/2024 , work completed 18/12/2024
The trader replied (on 29/01/2025)
Thanks for taking the time to say good things about us. See you soon.
Excellent Long Term Service
Customer Service
Quality
Value
The softener was fitted in November 2001 and regularly serviced and maintained since then. For the past decade been warned parts becoming less available but no pressure to update. The system recently developed a slight but terminal leak which even Lewis (a regular engineer in recent years) couldn't fix. With his and Charlotte's assistance have chosen a suitable replacement which will be fitted in the New Year. These people have looked after me constantly well for 23 years and their product has done the same!
Customer in Posted on 18/12/2024 , work completed 17/12/2024
The trader replied (on 29/01/2025)
We appreciate your very kind words and repeat custom, and thank you for 23 years of loyalty. We look forward to installing your new system in the new year!
Water softener fitted
Customer Service
Quality
Value
Mike did a great job of fitting the water softener, despite the difficulties he encountered with the positioning of the unit through no fault of his. He was polite, efficient understanding and patient. A true professional.
Customer in South Gloucestershire Posted on 17/12/2024 , work completed 17/12/2024
The trader replied (on 18/12/2024)
Mike really is an exceptional installation engineer - he also loves a tricky job! we appreciate you choosing us to treat your water at home - enjoy all of it's benefits. Many thanks and take care.
Thoroughly professional service
Customer Service
Quality
Value
Mike arrived and recognised immediately the installation that he had completed 9 years earlier. He was friendly and professional. He took the time to explain the work that he was about to perform and why. The work was carried out as he described and afterward thoroughly tested. Mike also took the time to explain a problem with the kitchen tap (that he had helped with the original installation) and what type of parts were needed to correct the problem. Very helpful.
Customer in Berkshire Posted on 16/12/2024 , work completed 16/12/2024
The trader replied (on 18/12/2024)
Mike does love to get a mention he's a fantastic engineer and we are very proud to have him as part of our team for over twenty years. Thank you for your kind words.
Annual Maintenance Completed
Customer Service
Quality
Value
Lewis arrived on time and explained what he would be doing for this year's annual service. He carried out the service in a very thorough and professional manner and advised me that the system was in good working order. We also discussed future servicing and the fact that the system is 17 years old and would probably require some component replacement at the 20-year mark.
Customer in South Gloucestershire Posted on 16/12/2024 , work completed 16/12/2024
The trader replied (on 17/12/2024)
17 years of wonderful water and still delivering all of the benefits we promised, we're very proud to read this! Thankyou for five lovely stars, we value your custom over all of these years.
Annual service
Customer Service
Quality
Value
Mike did the annual service efficiently and cleared up everything really well. He also took the time to explain about my very old, But still working system and what could change in the future if I chose to modernise it. An excellent job done as always.
Customer in Berkshire Posted on 16/12/2024 , work completed 16/12/2024
The trader replied (on 17/12/2024)
Old and still going strong......thanks for reviewing us we do appreciate it.
Annual Service
Customer Service
Quality
Value
Lewis did our annual water service again. He's done it before and is always efficient and cleans up as the job progresses. He also took the time to explain each step of what he did and made sure we were happy with the work.
Customer in Greater London Posted on 15/12/2024 , work completed 11/12/2024
The trader replied (on 16/12/2024)
Thanks for reviewing us, we look forward to seeing you again soon.
Professional and friendly
Customer Service
Quality
Value
The Pure Water People are always a pleasure to deal with. Lewis came to service our filter this year. He is professional, friendly and took the time to give very helpful information to make sure the filter is working for us in the best way possible to suit our needs.
Customer in Somerset Posted on 13/12/2024 , work completed 12/12/2024
The trader replied (on 16/12/2024)
Five stars and kind words too - we really do appreciate you taking the time to review us.
The trader replied (on 16/12/2024)
Five stars and kind words too - we really do appreciate you taking the time to review us.
Excellent Company
Customer Service
Quality
Value
The quality of the domestic equipment is excellent; twelve years down the line with no problems. Servicing has always been straightforward and well executed (even easier with the latest models which allow more self-servicing and therefore cheaper). Staff have always been extremely well informed, tidy, well organised and punctual. In this regard, a particular thumbs-up to Mike.
Customer in Greater London Posted on 12/12/2024 , work completed 11/12/2024
The trader replied (on 16/12/2024)
Thanks for saying good things about us we really do appreciate it - we will pass your thumbs up onto Mike - he loves to get a mention! Many thanks.
The most helpful annual service
Customer Service
Quality
Value
Lewis arrived to change drinking water filter. I had not thought to replace salt since my husband’s death and it was empty. Lewis explained why this meant he could not do the usual tests but he filled up the salt for me (Very heavy bags kept in garage) even taking the empty bags away for me. He showed me all the components of the system and how I could isolate it if I wanted to use a lot of water on the garden. When I told him that we had given up on using the drinking water tap because it was so slow he suggested a number of ways I could help with this. I now feel equipped to use the system, even buying 10kg bags of salt which are light enough for me to handle. I don’t think Lewis could have done anything more and I felt positive about the whole system when he left. He was polite, extremely helpful, and clearly knows fully about the system. He was professional and pleasant in equal measures.
Customer in Oxfordshire Posted on 11/12/2024 , work completed 09/12/2024
The trader replied (on 16/12/2024)
Five stars mean a lot to us here at team PWP and we are always here to lend a hand or offer advice if needed. Thank you for taking the time to review Lewis and your servicing experience. Take care.
Annual Service
Customer Service
Quality
Value
Mike's arrival was as agreed despite bad weather. Pleasant and friendly nature and gave some useful information re changes to product since our was installed over 15 years ago. The service once again completed and the water softener system still performing well. Very satisfied with the product and worth the cost.
Customer in Berkshire Posted on 10/12/2024 , work completed 07/12/2024
The trader replied (on 11/12/2024)
15 years of wonderful water at home - we are happy that you feel your investment with us was worth the cost. Many thanks!
Water Works!
I inherited a Pure Water system and was unfamiliar with its operation, so I contacted the company for clarification. I’d like to thank Mary for her thorough explanation. Since the system had not been reviewed nor had its filters changed since 2018, an appointment was scheduled. Kevin arrived and provided a detailed walkthrough, which has given me a much clearer understanding of the system. He even helped me as I was struggling to fit in a blind after painting. Thank you, Kevin!
Customer in Oxfordshire Posted on 09/12/2024 (Reviewer did not use service)
The trader replied (on 11/12/2024)
Service with a smile and even a little bit of DIY -Kevin is a very helpful chap, we are lucky to have him. We are happy to help, enjoy your softened water in your new home.
Great Company and Service
Lee installed a water system in our house and his service was excellent. He did a neat job, explained what he was doing, how the system worked, and talked me through how to use it and maintain it in a clear and understandable way. The system is excellent and has made a difference immediately. Very impressed.
Customer in Oxfordshire Posted on 09/12/2024 (Reviewer did not use service)
The trader replied (on 11/12/2024)
Soft water puts hard water to shame - you really can see and feel it straight away, it is simply wonderful! Thanks for saying lovely things about Lee and us! Enjoy your new water - thanks for choosing us.
Simple service in a storm
Customer Service
Quality
Value
The annual service of our water softener was scheduled for this Saturday afternoon and, despite the presence of Storm Darragh, Kevin arrived on time and proceeded to work (mainly) outdoors in atrocious conditions. The service was completed quickly and without fuss. I thoroughly recommend the Pure Water People and their attention.
Customer in Wiltshire Posted on 07/12/2024 , work completed 07/12/2024
The trader replied (on 09/12/2024)
Thanks for your lovely review of Kevin - we install and service in all weathers even storm Darragh! Please do recommend us to lots of people - see you soon and take care!
The Case of the Dying Filters
Customer Service
Quality
Value
It was time for the big filter change in our water filtering and softening system: we needed a man for the job; a good man; Lewis was that man. Tall and dark-haired, he filled the doorway, and he fitted the bill- he also fitted all the filters. He was fast, efficient and friendly, and thorough, very thorough. "Would you fix our wobbling tap?" I asked, tentatively. "No problem" he replied, and he got to work."We fitted that 17 years ago" he said. No wonder it wobbled: there'd been a lot of water under that bridge. "Well, that's all done for you" he said, as he gave us the bill. I was happy to pay; it was a job well done. Another case closed for Lewis and The Pure Water People; out on our streets, cleaning our water, tap by tap. THE END (For now...)
Customer in Berkshire Posted on 07/12/2024 , work completed 06/12/2024
The trader replied (on 09/12/2024)
Thank you for your wonderful words - we did have a chuckle in the office and Lewis loved it most of all. 17 years of softening water with us and only one drippy tap in all of this time. We appreciate your humorous and kind words.
Great system great installation.
Customer Service
Quality
Value
The system was installed at my home, I am extremely satisfied with the system and the installation was amazing. The installation guy Kevin was very skilful. Did the job with high precision and cleaned. I just wanted to put one thing, while the sale mentioned I will get app-based notification for the salt level check I did not receive any communication related to this or how to configure the system in the app.
Customer in Monmouthshire Posted on 06/12/2024 , work completed 05/12/2024
The trader replied (on 09/12/2024)
Five stars mean such a lot to us here at PWP and Kevin does love to get a mention too. He is a super installation engineer, the office will be in touch regarding setting up your app today. Thanks for saying great things about us - and for choosing us to treat your water. Take care!
Pure water people , Service.
Customer Service
Quality
Value
We had our water purification system installed about twelve years ago and have had it serviced yearly. This year the service was completed by Lewis who arrived on the date and time as arranged by the Pure water people. He carried out the service very thoroughly, explaining the wiring and the reason for his having to redo a connection. All was carried out competently, reassuringly and most politely. Thank you Lewis and The Pure Water People
Customer in Greater London Posted on 06/12/2024 , work completed 02/12/2024
The trader replied (on 09/12/2024)
Five stars and a lovely review too - thanks for taking the time to say good things about us and our servicing engineer. See you soon and take care.
Polite, professional and friendly
Customer Service
Quality
Value
Mike from Pure Water People did an excellent job replacing my old water softener system. He removed all the outdated pipework and installed a brand-new system with great care and professionalism. Throughout the process, he explained everything clearly, ensuring I understood how the new system worked and answering all my questions. Mike was polite, friendly, and very thorough. He also took the time to tidy up after the installation, leaving everything neat and clean. I’m very impressed with his attention to detail and the quality of his work. I would highly recommend.
Customer in Swindon Posted on 06/12/2024 , work completed 06/12/2024
The trader replied (on 09/12/2024)
***** five wonderful stars, we appreciate you taking the time to reviews us - I will pass your kind comments on to Mike too, he really does like to see his name up in lights here on WhichTT. Enjoy your new system and thanks for the repeat custom.
Great service and very helpful
Customer Service
Quality
Value
Annual service of our water purification system. The booking team and the engineer were extremely helpful and all on time. A few minor issues and recommendations were all addressed quickly and efficiently during the visit, great work!
Customer in Oxfordshire Posted on 06/12/2024 , work completed 06/12/2024
The trader replied (on 09/12/2024)
Great work, and a lovely review - many thanks.
Excellent company
Customer Service
Quality
Value
We have used the Pure Water People for very many years and have always found them to be great. Just installed a new up-to-date system - expertly installed by Lee. The fitting was quick and tidy, no mess or packaging left, and exactly as we needed. Lee explained the system differences to our old one and ensured we were happy before leaving. As to the company, phone calls and emails are always promptly answered and the advice given is always good and accurate, they will not sell you something you don't need, which is very refreshing (bit like the water!). If you want water softener and filter systems you'll be hard-pressed to find a better supplier and better after-sales service. We tried other suppliers but none could match.
Customer in Oxfordshire Posted on 05/12/2024 , work completed 05/12/2024
The trader replied (on 09/12/2024)
Five stars for Lee and the team - huge appreciation for taking the time to review us, and thank you for your loyalty over so many years, take care and see you soon.
Great reliable service as usual
Customer Service
Quality
Value
Lewis, the engineer, arrived on time and completed his work thoroughly and without difficulty. Once again the service from the pure water people has been excellent, and we shall have pure water for another year!!
Customer in Hampshire Posted on 05/12/2024 , work completed 05/12/2024
The trader replied (on 09/12/2024)
***** five fabulous stars***** we really do appreciate it. Many, many thanks.
Annual Service
Customer Service
Quality
Value
We had our annual service of our water equipment and a tap fitted which was above and beyond and not easy to fit. He was thorough and efficient. Respectful to my property and a very nice man.
Which? Trusted Traders Consumer Posted on 05/12/2024 , work completed 27/11/2024
The trader replied (on 09/12/2024)
Thanks for taking the time to review us and leave five lovely stars too - it really does mean a lot to us.
Water Service
Customer Service
Quality
Value
We had our annual water service completed today by Lewis. We have had Lewis service our system before. He completes a thorough job in testing all aspects of our system and we have never had any maintenance problems. A very conscientious, competent and polite engineer. We have had this water system in place for a number of years now and we are completely limescale free. Certainly a great saving on cleaning products. The water is always soft now thanks to the Pure Water People.
Customer in Greater London Posted on 02/12/2024 , work completed 02/12/2024
The trader replied (on 02/12/2024)
We aim to please, and we are happy that you are experiencing all of the benefits that pure water promises. Thanks for taking the time to review us, we really do appreciate it.