Endorsed by Which?

The Pure Water People

4.8

1818 Reviews

Opening Hours
Today -
  • Monday 08:30–19:30
  • Tuesday 08:30–19:30
  • Wednesday 08:30–19:30
  • Thursday 08:30–19:30
  • Friday 08:30–19:30
  • Saturday 08:30–12:30
  • Sunday - Closed

Organisations and Awards

AUGUST 2021

About

We can do everything and anything to make your water wonderful at home, from softening to more advanced levels of purification, we provide you with an energy efficient solution that requires minimal salt and saves you money!

The Pure Water People Ltd (PWP) will provide you with an exclusive range of products that will purify your drinking, cooking and even household water to degrees only dreamt of by your water supply company.

With literally thousands of satisfied customers, our passion is the purity of your water and the numerous benefits it provides.

Our outstanding reviews speak for themselves, we love to make water wonderful and our ethos is to deliver an outstanding service with one of the best products in the market place today!

What we do

  • Water softener installation and maintenance

  • Plumbers

    • Water softener installation and maintenance
  • Water treatment

  • More Services

    • water purification
    • drinking water treatment

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

How can we be so sure?

100% of the reviews we publish have been through our stringent moderation process.

4.8
1818 reviews
Customer Service
4.9
Quality
4.9
Value
4.6
Sort by
Great Reliable Service
We have used The Pure Water People for the past 15 years. They installed our water softener and drinking water filter in 2010 and have provided the annual service since. I cannot fault the service that they have provided. We have had one or two faults with the system over the past 15 years. The Pure Water people have always been responsive, initially over the phone to help try and isolate the problem and where required they have come out to the problem. We regularly see the same service engineer, in the past few years Kevin - always very pleasant and efficient. I have no problem in recommending the The Pure Water People.
Customer in Hertfordshire Posted on 16/03/2025 (Reviewer did not use service)
The trader replied (on 18/03/2025)
A business should be measured by how they behave when things do go wrong, because they can, whilst we aim for perfection its not always possible, It is great to see that we have lived up to our promises and your expectations of us too! Please do tell lot's of people about us and thank you for 15 years of custom and support - we really do appreciate it!
An excellent company
Customer Service
Quality
Value
Just had a softener and drinking water system installed in our fourth property and are as delighted with this as we were with the first three. Mike has done the installations for us and is an excellent man for the job. He is courteous, punctual, very knowledgeable and solution-focused. He goes the extra mile. We’ve always been delighted with his work and today is no exception. We have always found the company to be helpful and efficient. They know what they’re doing, you can trust them to get it right and they’ve always been quick to resolve any issues for us. No hesitation in recommending them.
(your username) Posted on 13/03/2025 , work completed 13/03/2025
The trader replied (on 18/03/2025)
We love your review - THANKYOU for choosing us to treat your water at home FOUR TIMES!!! What a compliment and what a wise customer ;-) We really do appreciate your investment in us and your wonderful words mirror our efforts here at PWP! Happy new home and water! Take care.
Kevin - The Pure Water People
Customer Service
Quality
Value
The pure water people sent out Kevin to fit the premier water system. He didn’t rush the job despite it being a Saturday and was very friendly and informative about his work. He explained thoroughly, how the system worked and what to do if there was a leak. I highly recommend Kevin, he is truly an asset to the Pure Water People!
Customer in South Gloucestershire Posted on 09/03/2025 , work completed 08/03/2025
The trader replied (on 18/03/2025)
Kevin really is an asset to us and he is very popular on WhichTT - thankyou for ***** five fabulous stars it really does mean a lot to us!
Already noticing the changes for the better - great service all round
Customer Service
Quality
Value
Having recently had some changes to the bathroom we were really noticing the hard water and limescale - which we have always been aware of but it got us to look in a company who could provide the service and soft water we wanted, that led us to The Pure Water People. From the initial call with the internal sales/booking chap, to the follow up call, speed of booking and the Engineer that came out to install the system the service has been super attentive and responsive. We have straight away noticed the softness of the water and a lot less limescale on the tiles/taps/glass which is great. And the water tastes so good too, no need to run it through the old filer before filling to kettle etc… I’d certainly recommend The Pure Water People for anyone requiring the same i.e. quality water ‘directly’ from the system they have installed, very pleased..!!
Customer in Berkshire Posted on 03/03/2025 , work completed 14/02/2025
The trader replied (on 18/03/2025)
Thankyou for such a comprehensive review - we really pride ourselves on delivering exceptional service in all areas of the business, before and after sales are so important to you and us. Enjoy your water at home and thankyou for choosing us to treat all of your water at home.
Trustworthy company
Customer Service
Quality
Value
A very trustworthy company, and very reliable. Lewis from The Pure Water People did our annual service today. He did a very thorough professional job. We had our water softener system installed by them 12 years ago and it has been excellent. No more lime scale, no lime scale in shower or kettle. The only negative thing I can say is it is quite expensive to install and a high service charge every year but the water system is great
Customer in Somerset Posted on 24/02/2025 , work completed 24/02/2025
The trader replied (on 27/02/2025)
Thank you for taking the time to review us and for 12 years of custom and support. Our products stand the test of time and they outlive their warranties by many years as our reviews hold testament to, we only supply and install superior systems of the highest quality, our prices are comparable to companies that offer products that are less efficient with poor warranties. We have not increased our servicing charges for many years, even though costs are increasing for us all, we are mindful that times are not easy for many- we are working hard to provide an exceptional all-round service for every customer at a fair price for us all. We are confident that your system will continue to provide you with wonderful water for many years to come.
Great Installation
Customer Service
Quality
Value
Lee is professional, on-time and kind. He worked for 3 hours nonstop and installed our water softener in a small place. The softener is beautifully installed and works marvellously since then. I highly recommend Lee!
Customer in Hertfordshire Posted on 18/02/2025 , work completed 07/01/2025
The trader replied (on 18/03/2025)
Wonderful words indeed! Lee will be very happy to get a mention - he takes great pride in his work - thanks for choosing us to treat your water at home!
Great Service
Customer Service
Quality
Value
Lee from the Pure Water People fitted a filter and purifier system. The work was performed quickly and the finished work left in a clean and tidy state. This is the second home where the Pure Water People have installed a system. They are friendly company and provide great after sales support.
Customer in Dorset Posted on 10/02/2025 , work completed 10/02/2025
The trader replied (on 18/03/2025)
We really do appreciate your repeat business - enjoy your fabulous water and good luck in your new home.
Another Professional Annual Service
Customer Service
Quality
Value
During the past 7 years, I have used The Pure Water People to install and service my water softener and filtered water drinking systems. Telephone support and helpful reminders keep track of my installation and the service Team is very helpful and works cleanly. This year I had Lewis, who helped me understand my annual water consumption and make sure the settings were still to my liking. The benefit of the installation has meant, that in a hard water area, there is hardly any build-up of scale in showers, washing machines, dishwashers, toilets and the taps just seem to get more glossy.
Customer in Windsor Posted on 06/02/2025 , work completed 06/02/2025
The trader replied (on 18/03/2025)
This is a smashing review of our products and services, we appreciate you taking the time to come on WhichTT and say great things about us! Take care!
Water service
Customer Service
Quality
Value
Lewis came today for an annual service. He is very efficient on his job and very helpful, he also gave us some advice. Very satisfied with the work done by the company in the last 15 years.
Customer in Wiltshire Posted on 03/02/2025 , work completed 03/02/2025
The trader replied (on 18/03/2025)
15 years of wonderful water - thankyou for reviewing us, we are always happy to hear that you are!
Replacing house main filter and drinking water filters.
Customer Service
Quality
Value
Such a competent ,knowledgeable person. Efficient and professional. An absolute joy. I am completely reassured that my water filters are going to be working well for the next year. Thank you PWP.
Customer in Surrey Posted on 31/01/2025 , work completed 28/01/2025
The trader replied (on 18/03/2025)
five stars and kind words too - many thanks!
Service review
Customer Service
Quality
Value
Lewis arrived promptly and completed the work efficiently. He was very helpful with hints and also explained each stage of what he was doing very carefully, including giving advice on additional work required.
Customer in Berkshire Posted on 23/01/2025 , work completed 16/01/2025
The trader replied (on 29/01/2025)
We do love a ***** five star review here at team PWP, many thanks!
A job well done!
Customer Service
Quality
Value
Kevin from The Pure Water People came to fit a new box and drain wing on our water softener as the old box which was 16 years old needed replacing. Kevin arrived on time and was polite and efficient, explaining what he was going to do before starting and how long it would take. He kept us updated throughout and ensured we were happy with the work before leaving. A fairly simple job but done well with a smile on his face.
Customer in North Somerset Posted on 20/01/2025 , work completed 20/01/2025
The trader replied (on 29/01/2025)
Kevin is a thoroughly brilliant engineer and he is very popular with our customers. Thanks for leaving us five stars it does mean a lot to us!
Good, thorough and informative
Customer Service
Quality
Value
We had new water softener installed (to replace a very old one). Kevin the installation engineer was very knowledgeable and not only did the work cleanly and efficiently, he also improved our water pressure, and made the pipe fittings and taps more accessible and went through everything to make sure we had the full information required.
Customer in Bristol City Posted on 19/01/2025 , work completed 17/01/2025
The trader replied (on 29/01/2025)
We appreciate your kind words, thanks for choosing us to treat your water at home - enjoy!
Excellent work
Customer Service
Quality
Value
Engineer called within agreed timeframe, was polite and did the job (annual service inc. filter change) quickly and efficiently with minimal disruption.
Customer in Gloucestershire Posted on 15/01/2025 , work completed 15/01/2025
The trader replied (on 29/01/2025)
Many thanks for taking the time to review us.
Thoughts on our 30 year old system
Customer Service
Quality
Value
After 30 years of ownership, our water system has been removed ready for a new extension. You just don’t know how much you appreciate your pure water system until it’s gone!! Our lovely shower smells of chlorine, our soaps, shampoos, and washing-up liquids don’t foam up like they used to, and I boiled the kettle twice without putting the water through a jug filter and it’s already showing signs of limescale…… ….and we know what that’s doing to all our plumbing/shower heads/washing machine etc!!! We really can’t wait for our new kitchen and water filtration system to go in!!! And you can quote us on that. We love you, pure water people💕
Customer in South Gloucestershire Posted on 12/01/2025 , work completed 12/01/2025
The trader replied (on 29/01/2025)
We love this review Happy customers really do mean a lot to us here at team PWP and we love you too!!! Thank you for over 30 years of custom and we look forward to installing your new system next month.
water softener
Customer Service
Quality
Value
I had my 25 year old water softener replaced which was also fitted by Pure Water People. Very good friendly service throughout that time and I am sure this will continue. Highly recommend them.
Customer in Wiltshire Posted on 11/01/2025 , work completed 24/12/2004
The trader replied (on 29/01/2025)
Please do recommend us to lots of people - what can you buy today that lasts 25 years? Thank you for 25 years of custom and support.
Professional and prompt attention to a serious problem
Very pleased with the way the soft water unit system failure was rectified quickly in a professional manner and still easy to operate and gain access without changing the external cabinets in the breakfast room. All the staff have been very pleasant and helpful especially to get the system working again before the Christmas break.
Customer in Oxfordshire Posted on 10/01/2025 (Reviewer did not use service)
The trader replied (on 29/01/2025)
Thanks for your kind words - we are happy that you were up and running quickly. You invested in us and we aim to offer a professional and customer focussed approach at all times.
On time and as expected
Customer Service
Quality
Value
Service engineer, Ian arrived on schedule and completed the annual service and main filter change. Discount offered as we were prepared to change the original service date to a date when the engineer was in our area on another job. We have enjoyed excellent service over the last 10 years.
Customer in Buckinghamshire Posted on 07/01/2025 , work completed 12/12/2024
The trader replied (on 29/01/2025)
Five lovely stars and very much appreciated too! Here's to 10 more years of wonderful water at home - take care!
Excellent experience from start to finish
Customer Service
Quality
Value
My experience with The Pure Water People has been excellent from the start when Francoise came to our home address and gave us details of the benefits of having a water softener installed and surveyed our home regarding where the softening equipment could be installed. After our survey, The Pure Water People were efficient in organising the installation and guiding us through the process. Finally, the installation was carried out on the date and time specified with marvellous efficiency by Mike! I would thoroughly recommend The Pure Water People to anybody looking to have water-softening equipment installed in their home!
Customer in West Midlands Posted on 06/01/2025 , work completed 03/01/2025
The trader replied (on 29/01/2025)
Mike and francoise were super pleased to get a mention on here, great reviews do mean a lot to us and we appreciate your very kind words.
Very good service
Customer Service
Quality
Value
Thank Lee the engineer for completing in a timely manner. Very tidy. All together decent Chap
Which? Trusted Traders Consumer Posted on 06/01/2025 , work completed 30/12/2024
The trader replied (on 29/01/2025)
We will pass your kind words on to Lee, he is a marvellous engineer - thanks for leaving us 5 stars!
Water softener installation and under sink water filter
Customer Service
Quality
Value
After reviewing the technology of water softeners, we decided to choose an ion exchange resin system provided by Pure Water. Their sales guy Vincenzo went through the various size options and pricing. We chose Pure Water as they have a CRV system which is a charcoal filter cylinder that also removes chemicals before running through a 0.01 micron filter under the sink after the water has been softened. We managed to get an installation date before Christmas, and Kevin, an experienced plumber installed everything for us. There was some tricky plumbing to do as the water pipes in our 1930s semi-detached house is old. He walked us through everything he would do so that we informed about all the drilling and pipe work he wanted to fit. The installation took about 6 hours in total and was very thorough. Kevin was very knowledgeable and friendly and even installed the water tap with a product that he thought was better than the one we originally opted for, which was a good choice. The work was tidy, he cleaned up after his work and went through all the ways to control the water system. After everything was done, we felt confident in not only dealing with the water system but also the assurance that if anything does go wrong, the company have a great post installation service. All said and done, we feel we made the right choice with the company, especially given how expensive these water softener systems can be.
Customer in Oxfordshire Posted on 20/12/2024 , work completed 19/12/2024
The trader replied (on 29/01/2025)
Wow! such a wonderful and comprehensive review of our sales and installation process. We are chuffed to read that you are confident that you made the right choice, we know that you have too! Enjoy your wonderful water at home and all of the many benefits that it brings.
More than happy
Customer Service
Quality
Value
Have been using this company for 9 years now. Had an annual service today 18/12/2024 Lewis was quick, efficient, informative and polite. What more could I ask?
Customer in Central Bedfordshire Posted on 18/12/2024 , work completed 18/12/2024
The trader replied (on 29/01/2025)
Thanks for taking the time to say good things about us. See you soon.
Excellent Long Term Service
Customer Service
Quality
Value
The softener was fitted in November 2001 and regularly serviced and maintained since then. For the past decade been warned parts becoming less available but no pressure to update. The system recently developed a slight but terminal leak which even Lewis (a regular engineer in recent years) couldn't fix. With his and Charlotte's assistance have chosen a suitable replacement which will be fitted in the New Year. These people have looked after me constantly well for 23 years and their product has done the same!
Customer in Posted on 18/12/2024 , work completed 17/12/2024
The trader replied (on 29/01/2025)
We appreciate your very kind words and repeat custom, and thank you for 23 years of loyalty. We look forward to installing your new system in the new year!
Water softener fitted
Customer Service
Quality
Value
Mike did a great job of fitting the water softener, despite the difficulties he encountered with the positioning of the unit through no fault of his. He was polite, efficient understanding and patient. A true professional.
Customer in South Gloucestershire Posted on 17/12/2024 , work completed 17/12/2024
The trader replied (on 18/12/2024)
Mike really is an exceptional installation engineer - he also loves a tricky job! we appreciate you choosing us to treat your water at home - enjoy all of it's benefits. Many thanks and take care.
Thoroughly professional service
Customer Service
Quality
Value
Mike arrived and recognised immediately the installation that he had completed 9 years earlier. He was friendly and professional. He took the time to explain the work that he was about to perform and why. The work was carried out as he described and afterward thoroughly tested. Mike also took the time to explain a problem with the kitchen tap (that he had helped with the original installation) and what type of parts were needed to correct the problem. Very helpful.
Customer in Berkshire Posted on 16/12/2024 , work completed 16/12/2024
The trader replied (on 18/12/2024)
Mike does love to get a mention he's a fantastic engineer and we are very proud to have him as part of our team for over twenty years. Thank you for your kind words.