By clicking a retailer link you consent to third party cookies that track your onward journey. If you make a purchase, Which? will receive an affiliate commission which supports our mission to be the UK's consumer champion.

13 Dec 2023

British Airways Holidays

See how BA Holidays fares for beach/resort holidays, city breaks, ski holidays, solo holidays and family holidays in our survey of more than 8,000 holidaymakers

Which? Team

In this article

Who is British Airways Holidays?
Which? verdict
British Airways Holidays customer ratings
What’s British Airways Holidays like?
Should I book with British Airways Holidays?

Who is British Airways Holidays?

The holiday arm of the well-established airline, British Airways Holidays provides package holidays to a wide range of locations, though mostly in Europe, the USA, the Caribbean and the Middle East. Offering beach and city breaks, winter sun holidays, fly-drive adventures, ski holidays and lakes and mountains trips, there’s the option to book online or by telephone with an ’expert travel advisor’.

Find out more: What is a package holiday and why should you book one?

Which? verdict

British Airways Holidays is a good choice for a ski holiday. It is also a solid provider for city breaks, but for a beach/resort holiday, or an all-inclusive break, Jet2Holidays is a far better alternative.

British Airways Holidays customer ratings

Holiday	Which? Recommended Provider?	Customer score
Beach/resort holiday	No	75%
All-inclusive holiday	No	76%
City break	No	79%
Ski holiday	No	78%
Solo holiday	No	78%
Family holiday	No	76%

Using the table: Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company. In August 2022, we asked 8,361 Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the past two years. In September 2023 we asked 1,918 Which? Connect panel members about their experiences of an all-inclusive holiday.

What’s British Airways Holidays like?

British Airways Holidays' standout result came in the ski holidays category where it finished in second place after Virgin Holidays. In this category holidaymakers were most impressed by its five-star value for money, praising its ‘great offers’ and ‘prices’. Customers also complimented the ‘painless’ booking process.

In the city breaks category British Airways Holidays received a five-star score for description matching reality. And it was in the top five providers of city breaks, though not highly-rated enough to be a Which? Recommended Provider.

As an all-inclusive holiday provider, BA Holidays scores fairly well with customers but it is more expensive, on average, than Jet2 or Tui, according to our survey, and one in three guests told us they experienced a problem on their holiday.

In the beach/resort holidays category British Airways Holidays ranks in the bottom half of the table of providers. Its worst score in this category was three stars for value for money. At an average price per day of £126pp for its short-haul holidays, it was much more expensive than top-of-the-table Jet2Holidays at £104pp.

Should I book with British Airways Holidays?

British Airways Holidays delivers a good-value ski holiday with good accommodation and customer service. They are also a good option for city breaks. However, for beach/resort holidays and all inclusives there are far better-rated alternatives. Jet2Holidays, for example, is cheaper, with a higher customer score and better star ratings.