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14 Dec 2023

On The Beach

See how On The Beach fares against competitors for beach/resort, all-inclusive and family holidays in our survey of more than 8,000 holidaymakers

Which? Team

In this article

Who is On The Beach?
Which? verdict
On The Beach customer ratings
What's On The Beach like?
Should I book with On The Beach?

Who is On The Beach?

Online travel agent (OTA) On the Beach started in 2004 and is a fly-and-flop holiday specialist that offers budget beach/resort holidays. It sells trips to sun-soaked islands around Europe as well as long-haul getaways to the Caribbean.

Find out more: What is a package holiday and why should you book one?

Which? verdict

It could be worth booking with On the Beach if you’re after a cheap and cheerful beach getaway. But these customer scores place it firmly in the lower half of the table of providers for all three holiday categories.

On The Beach customer ratings

Holiday	Which? Recommended Provider?	Customer score
Beach/resort holiday	No	74%
All-inclusive holiday	No	73%
Family holiday	No	74%

Using the table: Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company. In August 2022, we asked 8,361 Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the past two years. In September 2023 we asked 1,918 Which? Connect panel members about their experiences of an all-inclusive holiday.

What's On The Beach like?

On The Beach competes against companies like Love Holidays in the growing market of budget online travel agents. It certainly offers a low cost option. According to our survey of over 20 beach/resort package holiday providers, there were only two competitors with a cheaper short haul average price than its £79 per night per person.

On the Beach impressed with its family accommodation, scoring a full five stars for that category in our family holidays survey, with one customer saying 'The hotel was brilliant, food and facilities were excellent’ and another noted ‘we had a great holiday in a superb hotel’.

Other than that, On The Beach received a mixed bag of ratings. It only scored an average three stars for customer service for its beach/resort holidays and one customer claimed that 'staff were not helpful.’ It also only scored three stars for organisation of its family holidays. One customer complained about their trip being ‘generally disorganised’ with ‘poor communication.’

Given its prices, it may well have been hoping for a higher score for value for money than three stars. Those on all-inclusive holidays thought the included benefits only worthy of an average three stars. Food and drink was sometimes subject to restrictions, which is perhaps why On the Beach customers spent an average of £199 extra per week outside the resort.

Should I book with On The Beach?

If cost is your main concern, you could potentially find a bargain with On The Beach. However, with an average three stars for customer service, you might be better off spending a bit more with Jet2 Holidays which got a better score for beach/resort holidays, all-inclusive holidays and family holidays.