Endorsed by Which?

A J Rogers & Sons Limited

4.9

308 Reviews

Opening Hours
Today - 09:00–17:00
  • Monday - Closed
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday 09:00–17:00
  • Sunday - Closed

About

Founded in 1966, A J Rogers and Sons is the leading carpet and flooring company, based in South London. We are a family run business celebrating over 50 years with a reputation built on personal service, professionalism and most importantly, quality.

Peter and Trevor Rogers, sons of founder Anthony, take a hands-on approach to running the business, and share an in-depth knowledge of flooring, materials and installation techniques.

These skills remain core to the operating values of the company, and we are fairly unique in that we employ our own in-house teams of highly trained fitters to ensure a perfect installation for you every time.

Our friendly and knowledgeable team offer a complete service, from initial enquiry through to installation by our own skilled fitters. Let us inspire you! Visit our showroom in Bromley and meet our team – we’ll help you to unlock the potential of your home.

What we do

  • Flooring services

    • Wood flooring installation
    • Carpet fitting
    • Floor laying
  • Carpets and flooring

    • Flooring showrooms and shops
    • Carpet showrooms and shops
    • Carpet fitting
  • Carpet and upholstery cleaners

    • Steam cleaning
    • Carpet cleaning
    • Anti-stain treatment
  • Steam cleaning

  • More Services

    • carpet wood vinyl marmoleum fitting

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

How can we be so sure?

100% of the reviews we publish have been through our stringent moderation process.

4.9
308 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
Amtico flooring
Customer Service
Quality
Value
From estimation by Kevin to completion of our flooring job we give 10 out of 10! Our tiled kitchen and utility floor were screeded and levelled and then 2 days later the Amtico flooring was laid and both jobs were expertly carried out by Rob, Fraser and Richard. Along with the help of Gemma, Neil and Michael who helped put this into place at short notice we say thank you and would highly recommend AJ Rogers for excellent customer service.
Customer in Greater London Posted on 09/08/2022 , work completed 27/07/2022
The trader replied (on 15/09/2022)
Thank you so much for leaving this review and in particular mentioning the staff members involved, who will all be very pleased to hear that they have been able to help make the process from initial contact through to completion as seamless as possible. But moreover that you are happy with the kitchen floor!
Replacement kitchen floor
Customer Service
Quality
Value
We are extremely pleased with our new kitchen floor and very grateful to everyone that we have come into contact with at A J Rogers. From start to finish everyone has been knowledgeable and helpful. Everything happened when they said it would and the floor was fitted on time by a very Professional fitter who also gave us information about future care of the floor. I would thoroughly recommend this company.
Customer in Greater London Posted on 21/11/2023 , work completed 14/11/2023
The trader replied (on 16/12/2023)
We’ve passed your wonderful review onto our team here at A J Rogers and Sons. Thanks so much for taking the time to leave a review about your experience. Our customer’s feedback guides our business and helps us keep improving the service we provide, thank you.
Amtico Bathroom Floors
Customer Service
Quality
Value
Fantastic service from start to finish. The showroom staff were super helpful in choosing the right flooring and allowed us to try out large samples at home. Every member of the team from bookings, fitters to the accounts team were professional and helpful. And the floors look amazing. Cannot recommend highly enough and will definitely be returning when we need flooring for other rooms.
Customer in Greater London Posted on 12/12/2023 , work completed 12/12/2023
The trader replied (on 16/12/2023)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. We look forward to welcoming you back when you next need us.
Excellent Service
Excellent service from beginning to end. First class carpet fitting. All members of staff were helpful and nothing too much trouble.
Customer in Greater London Posted on 07/01/2024 (Reviewer did not use service)
The trader replied (on 26/01/2024)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. Looking forward to seeing you again if you ever need us
Amazing work
Customer Service
Quality
Value
Wow. First time using this company All I can say is Good job. They fitted my top landing and staircase runner the fitting is so neat the work men where so skilled I am so happy with the finish. This is a company I will be definitely be using again. Its not easy finding a good company But I found one. Thanks again
Customer in Greater London Posted on 18/01/2024 , work completed 18/01/2024
The trader replied (on 26/01/2024)
We sincerely appreciate your business and your valuable feedback. We can’t wait to welcome you back for another outstanding experience.
We won’t use anyone else
Customer Service
Quality
Value
The customer service is excellent from the team in the shop to the fitters. Very happy for you to take lots of samples and take your time making your choice. No hard sell
Customer in Greater London Posted on 27/06/2024 , work completed 26/06/2024
The trader replied (on 28/06/2024)
Thank you ever so much for your kind words! We are delighted to hear that you had such a positive experience with our team, from the shop to the fitters. We believe that selecting the perfect carpet should be an enjoyable and leisurely process, and we're thrilled that you felt no pressure in making your choice. Look forward to seeing you again in the future.
Hard wood floor and carpets throughout
Customer Service
Quality
Value
AJ Rogers have done a fabulous job with the hard wood flooring downstairs (Herringbone hard wood floor) and the carpet on stairs and upstairs is lovely too. The firms professionalism from sales support, home visits to measure, fitting, moving furniture about, rubbish removal and customer service in general – all outstanding. That goes for my Son’s place as well at Cobden Road which you also did fantastically . No hesitation in recommending 100%.
Customer in Greater London Posted on 16/08/2024 , work completed 13/08/2024
The trader replied (on 10/09/2024)
Thank you so much for your wonderful feedback! We're thrilled to hear that you're happy with the herringbone flooring and carpets we've installed. It was a pleasure working with you, and we're glad our team could provide the level of service and professionalism you deserve. We're especially pleased that you were satisfied with both your home and your sons. Your recommendation means a lot to us, and we look forward to helping you with any future projects. Thanks again for choosing AJ Rogers!
Stair runners - highly recommended
Customer Service
Quality
Value
We used A J Rogers to design, create and install a set of stair runners - partly to replace existing carpeted stairs, and partly to finish a new set of stairs in a loft extension. We’re delighted with the finished product and the quality of the installation - but the whole process, advice and care from the whole team (when I visited the shop to decide on fabric and design, and when arranging the installation itself) was excellent. I would highly recommend and be happy to work with A J Rogers again.
Customer in Greater London Posted on 07/09/2024 , work completed 05/09/2024
The trader replied (on 10/09/2024)
Thank you so much for your kind words and for choosing AJ Rogers! We're delighted to hear that you're happy with your new stair runners and the overall process from design to installation. Our team takes great pride in offering a personalised service, and it's wonderful to know that both our in-store and on-site experience met your expectations. We truly appreciate your recommendation and would love to work with you again on any future projects. Thank you once again
Excellent Service
Customer Service
Quality
Value
We have had our kitchen renovated and we wished to cover some old tiles. A J Rogers did so using Amtico flooring. Their service was excellent from start to finish. We used A J Rogers 4 years ago to replace our upstairs and stair carpets. They are to be highly recommended.
Customer in Greater London Posted on 04/05/2025 , work completed 14/04/2025
The trader replied (on 07/05/2025)
Thank you so much for your kind review! We’re delighted to hear that you’re pleased with your new Amtico flooring and the service you received throughout the process. It’s wonderful to know you returned to us after your carpet installation four years ago – your continued trust means a lot. We truly appreciate your recommendation and look forward to helping with any future flooring needs!
Excellent Service
Customer Service
Quality
Value
My new stair carpet (2 flights) looks fantastic. Their workmanship is first-class. The experience with AJ Rogers from the initial measurement & advice, to the sales staff in the shop and not least the excellent carpet fitters is of a standard that is becoming quite rare these days.
Customer in Greater London Posted on 24/01/2025 , work completed 15/01/2025
The trader replied (on 29/01/2025)
Thank you for your review. We are pleased that you are happy with your new stair carpets appreciate taking the time to share this experience. We look forward to seeing you in the future for your next project! Thank you
Great Team
Customer Service
Quality
Value
A.J. Rogers has a great team starting in the shop with pleasant, helpful advice, but nothing pushy. The job was for two toilet floors, bathroom, kitchen, utility room, and larder. First home visit to measure up, again, good solid advice. Very professional. Installation work was carried out sooner than expected. As requested, I was given a cancellation slot. All the fitters were on time every day, polite, careful, and left everything clean and tidy. They all did an excellent job. Even Charlie (better known as James Bond), the youngest of the team, and learning did well. The James Bond bit is all about how he likes his coffee, not a martini! We were kept well informed, and checks were made to make sure we were happy with the work before we were asked for payment. I was immediately informed and given a refund when it turned out that part of the job that had been estimated didn't need doing after all. Grateful thanks to all the team.
Customer in Greater London Posted on 23/07/2025 , work completed 11/07/2025
The trader replied (on 25/07/2025)
Thank you so much for your kind words and thoughtful review! We’re thrilled to hear you had such a positive experience with our team—from the helpful advice in the shop to the smooth installation process. It’s great that everything ran ahead of schedule and that our fitters, including Charlie (aka “James Bond”), made a good impression with their professionalism and care. We’re especially pleased that you appreciated the honest communication and the prompt refund. Your feedback means a lot to us, and we’re grateful you chose A.J. Rogers for your flooring project.
Recommended
Customer Service
Quality
Value
In Spring this year, I used AJ Rogers to fit new carpets, including the underlay and they also looked after the flooring in our bathroom and bedroom. We were kept very well informed throughout.
Bernard Posted on 10/12/2014 , work completed 10/12/2014
A Which? Trusted Traders staff member replied on behalf of the trader (on 22/06/2015)
Thank you for your kind review. We are so pleased that you enjoyed your carpet !
First class!
Customer Service
Quality
Value
From choosing new carpet, through measuring and estimating to completion, everyone in this family run business was knowledgeable, helpful and efficient. The two fitters moved and repositioned all the furniture - including an upright piano - with care. Nothing was too much trouble. Very highly recommended!
Jean, London Posted on 13/03/2015 , work completed 13/03/2015
Another satisfied customer!
Customer Service
Quality
Value
From fitting carpets and restoring 1960's finger parquet flooring to laying the Amtico in the kitchen - not to mention the patient and well-informed advice and suggestions prior to ordering - A J Rogers have come up trumps for us every time. Thoroughly recommended.
Satisfied Customer Posted on 02/12/2016 , work completed 02/12/2016
Very Happy
Customer Service
Quality
Value
Never used A J Rogers before but they came highly recommended by a friend and we will definitely be using them again Lovely job
FBook1 Posted on 01/03/2017 , work completed 01/03/2017
Excellent job, prompt & professional
Customer Service
Quality
Value
Very efficient service. Clean, prompt, polite and professional. Any queries dealt with promptly and with courtesy. Will definitely use them again and would not hesitate to recommend to friends and family.
Norma, Kent Posted on 22/08/2016 , work completed 22/08/2016
Well done A.J.Rogers
Customer Service
Quality
Value
It is so reassuring to have a family run company who know their product, value their customers and give excellent service from start to finish. We have been using them for over 25 years and never been disappointed.
G Jackson Posted on 06/10/2016 , work completed 06/10/2016
Excellent Service
Customer Service
Quality
Value
Excellent service from this family firm , as always. Having laid a number of floors for us over the years, we had them all cleaned recently. It was a big job, and they did their best to fit it all in before Christmas, at quite short notice. Cheerful friendly staff and they are now all looking fabulous!
Rhonap Posted on 11/01/2017 , work completed 11/01/2017
A personal professional job
Customer Service
Quality
Value
I usually buy carpets from one of the large high street stores. However as this job involved using an intricate pattern carpet on hall, 2 landings and 2 flights of stairs I used this local firm. More than happy with their service, in the shop, the estimator and the fitters, who did an excellent job in friendly manner and cleared everything up afterwards.
Michael, Kent Posted on 12/01/2017 , work completed 12/01/2017
Excellent service at every level
Customer Service
Quality
Value
From the range of materials on display through to the final fitting or installation Rogers continues to offer excellent service and focus on customer needs. Our recent Amtico installation was superb; following helpful advice on colour and layout, the two teams who prepared the floor and laid it were professional in every respect. We would always recommend, without hesitation, Rogers to friends. Jo & Laurence: 08/12/16
Laurence Posted on 08/12/2016 , work completed 08/12/2016
Amazing, professional company.
Customer Service
Quality
Value
I had been recommended by a friend to use AJ Rogers and was comforted to know they had been established for fifty years. I was amazed at the detailed measure and expert advice. The shop staff were very friendly and helpful when choosing carpet, even though the shop was always busy. AJ Rogers and Sons were hardworking and friendly and we were pleased with the end results. The job carried out was very efficient and we experienced the entire process with ease. I will be recommending this family run company to everyone I know! The best around.
Linda, Kent Posted on 12/11/2016 , work completed 12/11/2016
Excellent
Customer Service
Quality
Value
Courteous, efficient, professional and punctual.
Susan, Kent Posted on 25/11/2016 , work completed 25/11/2016
Very impressed
Customer Service
Quality
Value
A J Rogers and Sons have recently installed my bathroom flooring. I was incredibly impressed with the help and knowledgeable advice I received. Trevor came to estimate and he was incredibly clear with his measure and explanations. The fitters were respectful and took their time when fitting the flooring. Overall, I am incredibly pleased with the end result and I will be using them again in the future.
Helen, Kent Posted on 11/11/2016 , work completed 11/11/2016
Excellent job and first class aftercare
Customer Service
Quality
Value
A J Rogers & Sons fitted Amtico flooring in our new extension. They are a highly professional company. The price they quoted was very competitive. The work was carried out to an excellent standard. More significant perhaps there were a couple of things that came up after the fitting which needed some extra work. They carried out this work without any fuss and at no extra charge. I would have no hesitation whatsoever in recommending this company.
docpaul Posted on 24/10/2017 , work completed 24/10/2017
Excellent job
Customer Service
Quality
Value
Excellent Job, very professional and timely
Kinggraham Posted on 30/09/2017 , work completed 30/09/2017