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A J Rogers & Sons Limited

4.9

308 Reviews

Opening Hours
Today - 09:00–17:00
  • Monday - Closed
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday 09:00–17:00
  • Sunday - Closed

About

Founded in 1966, A J Rogers and Sons is the leading carpet and flooring company, based in South London. We are a family run business celebrating over 50 years with a reputation built on personal service, professionalism and most importantly, quality.

Peter and Trevor Rogers, sons of founder Anthony, take a hands-on approach to running the business, and share an in-depth knowledge of flooring, materials and installation techniques.

These skills remain core to the operating values of the company, and we are fairly unique in that we employ our own in-house teams of highly trained fitters to ensure a perfect installation for you every time.

Our friendly and knowledgeable team offer a complete service, from initial enquiry through to installation by our own skilled fitters. Let us inspire you! Visit our showroom in Bromley and meet our team – we’ll help you to unlock the potential of your home.

What we do

  • Flooring services

    • Wood flooring installation
    • Carpet fitting
    • Floor laying
  • Carpets and flooring

    • Flooring showrooms and shops
    • Carpet showrooms and shops
    • Carpet fitting
  • Carpet and upholstery cleaners

    • Steam cleaning
    • Carpet cleaning
    • Anti-stain treatment
  • Steam cleaning

  • More Services

    • carpet wood vinyl marmoleum fitting

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

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100% of the reviews we publish have been through our stringent moderation process.

4.9
308 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
Great service from start to finish
Customer Service
Quality
Value
We had carpets fitted in four rooms of our house including the lounge and dining room. Our initial visit to the shop, measuring/quotation and actual fitting were all positive experiences and we're really pleased with the result. We opted for a higher-cost carpet and it does look/feel good quality. We would certainly use AJ Rogers again.
Customer in Greater London Posted on 04/12/2024 , work completed 21/11/2024
The trader replied (on 05/12/2024)
Thank you so much for your wonderful review! We’re delighted to hear that you had such a positive experience with us, from your initial visit to the fitting process. It’s great to know you’re happy with your new carpets and that the quality meets your expectations. We truly appreciate your trust in AJ Rogers. We look forward to working with you again in the future!
Super service, great products
Customer Service
Quality
Value
Visits to A. J. Rogers shop were, for someone who generally doesn’t enjoy the retail experience, a pleasure; the staff were friendly, helpful and informative which was essential with such a wide range of products available to chose from. We chose Amtico for the lounge, hallway and downstairs toilet, and carpet for the stairs and landing. The chosen floorings were laid on the agreed dates by staff who were clearly highly experienced professionals, who worked hard and took pride in providing an excellent service and end result. Overall, excellent customer service and I have no hesitation in recommending A.J. Rogers & Sons.
Customer in Greater London Posted on 21/12/2024 , work completed 20/12/2024
The trader replied (on 23/01/2025)
Thank you so much for your kind words and glowing review! We’re delighted to hear that you found your experience with us enjoyable, especially as someone who doesn’t typically enjoy the retail process! We’re thrilled that you’re happy with your Amtico flooring and carpets, and it’s great to hear that our fitting team delivered a service you were pleased with. They truly take pride in their work, and we’ll make sure to pass on your feedback to them. We look forward to helping you again in the future. If there’s anything else we can assist you with, please don’t hesitate to reach out!
Another outstanding job from AJ Rogers .
Customer Service
Quality
Value
Rogers & Sons have installed the flooring in pretty much the whole of our house over the past 20 years or so. Thy have just installed a new bedroom carpet fitting around new fitted bedroom furniture. Their customer service is outstanding. In the showroom everyone is very knowledgeable , great at help chose possible flooring, and als overy friendly and efficient The invoicing, and arranging fitting were very easy. The fitting was done to a really high standard, very efficiently and with a cheery demeanour. This has always been our experience with them . I cant recommend them enough
Customer in Greater London Posted on 17/04/2025 , work completed 11/04/2025
The trader replied (on 29/04/2025)
Thank you so much for your kind words and continued support over the years — it truly means the world to us. We’re delighted to hear that you’re happy with your new bedroom carpet and the service you received throughout the process. It’s always our goal to make things as smooth and enjoyable as possible, from helping choose the right flooring in the showroom to the final fitting. Your loyalty over the past 20 years is something we don’t take for granted, and we’re so pleased to have been a part of making your house a home. We look forward to helping you again whenever you need us!
Great company
Customer Service
Quality
Value
Such a super company to deal with. From the knowledge and friendliness of Gemma and the staff in the showroom, Kevin the estimator and the fitting team it was an absolute pleasure giving our business to this company. We had carpets fitted in 3 bedrooms, lounge, landing and stairs which we are absolutely delighted with. The whole process was easy. We have no hesitation in recommending A J Rogers if you want a personal, efficient service. Thank you.
Customer in Greater London Posted on 17/02/2025 , work completed 13/02/2025
The trader replied (on 21/02/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you had such a positive experience with us, from the showroom team to the fitters. Gemma, Kevin, and the whole team will be thrilled to know their efforts made the process so smooth for you. It was an absolute pleasure helping you with your flooring, and we truly appreciate your kind recommendation. If you ever need anything in the future, we’d love to help. Enjoy your new carpets!
A truly professional service
Customer Service
Quality
Value
I absolutely recommend A.J.Rogers. They fitted beautiful wood floors and carpet for us in November 2025. A friendly, reliable, expert organisation who went the ‘extra mile ‘ to deliver on time for us. Brilliant choice of flooring to choose from, expert individual fitting and follow up. A truly personal service.
Customer in Greater London Posted on 12/12/2025 , work completed 19/11/2025
The trader replied (on 13/12/2025)
Thank you for your lovely review, we are glad to hear that our team went the extra mile to get things done in time for you. we take great pride in providing a personal, high-quality service, so your feedback means a lot. We look forward to helping you again in the future if you need us
EXCELLENT SERVICE
Customer Service
Quality
Value
This family carpet firm were recommended to me by friends who had used them before. We needed to replace a damaged dining room carpet following a water leak. They were extremely helpful during what was a stressful time dealing with insurance claims, builders etc. All their staff were polite, punctual and responded promptly to all my queries. I have no hesitation in recommending them and I will use them again if I require further carpets.
Customer in Greater London Posted on 03/02/2026 , work completed 26/01/2026
The trader replied (on 05/02/2026)
Thank you for your lovely review. We’re glad we could help during a stressful time and that our team’s service and communication met your expectations. Thank you for the recommendation — we’d be happy to help you again in the future.
Bedroom, landings and stairs.
Customer Service
Quality
Value
We are repeat clients for AJ Rogers and Sons , first using them some 30 years ago in previous homes. Last year they laid Amtico flooring to our hall and kitchen, and this year carpeted our stairs, landings and bedrooms. The floor and carpet fitters were very professional, punctual and tidy throughout the job. I was anxious about having such a large area being carpeted and the disruption it would cause but it was seamless and easy all my worries disappeared on day one. Gemma in the showroom was so helpful and patient with us as we were so indecisive and kept changing colour and type, she deserves a medal! I would not hesitate to recommend them and will certainly use them again in the future.
Customer in Greater London Posted on 31/03/2026 , work completed 20/03/2026
The trader replied (on 02/04/2026)
Thank you so much for your lovely review and for your continued support over the past 30 years, it really means a lot to us. We’re delighted you’re happy with both your flooring and carpets, and that the whole process felt smooth and stress-free. Your kind words about our fitting team and Gemma are greatly appreciated—we’ll be sure to pass them on. Thank you again for your recommendation, and we look forward to helping you again in the future.
Professional and excellent service
Customer Service
Quality
Value
We had used Rogers some years ago for a bathroom floor and were extremely pleased. We recently had some building work completed on our kitchen and, against our better judgement, ordered flooring through a supplier recommended by our builder. We were badly let down with false promises and no shows. We then went to Rogers and immediately questioned why we would think about going anywhere else. The service from the staff in the shop, the estimator, arranging the installation right through to the actual installation was friendly, helpful and very professional. The communication was excellent throughout. We are delighted with our flooring. Rogers will always be our first choice for flooring going forward.
Customer in Greater London Posted on 31/03/2026 , work completed 17/02/2026
The trader replied (on 02/04/2026)
Thank you so much for your kind words and for coming back to us, it really means a lot. We’re sorry to hear about your earlier experience elsewhere, but we’re so pleased we could restore your confidence and deliver the service you expected. It’s great to know you were happy with every stage of the process and that you love your new flooring. Thank you again for your support and trust, we look forward to helping you in the future.
Excellent service and results
Customer Service
Quality
Value
Really appreciated the time, effort, and outcome from the AJ Rogers team. They were super helpful with advice from the moment we popped into the shop to look at samples, all the way through the planning, installation, and clean up process. The result is stunning. Would recommend and use again.
Customer in Greater London Posted on 15/08/2025 , work completed 05/08/2025
The trader replied (on 19/08/2025)
Thank you for your wonderful feedback! We’re so pleased you’re happy with the advice, service, and final result. It was a pleasure working with you, and we’d be delighted to help again in the future.
Superb Kitchen Floor
Customer Service
Quality
Value
So pleased with the new kitchen floor. Amtico in a basket weave pattern - fitted expertly. Fitter worked hard and did a great job. Customer service before and after the work was spot on. No hard sell, just good advice and help when it was needed. My family have used Rogers before and we will certainly use them again, and recommend them.
Customer in Greater London Posted on 29/10/2025 , work completed 21/10/2025
The trader replied (on 30/10/2025)
Thank you for your lovely review! We’re so pleased you’re happy with your new Amtico floor and our service. We’ll pass your kind words on to the fitter, and we really appreciate your continued support and recommendations!
A Wonderful family firm
Customer Service
Quality
Value
We have used Rogers several times now - at our last house they did some great work, and in our new house they have supplied carpets everywhere. The whole transaction was excellent, from the initial quotation to the final fitting. As we were refurbishing three bathrooms and the kitchen, the fitting was, of necessity, somewhat piecemeal and AJ Rogers could not have been more accommodating. The fitters were courteous, efficient and could not have more hard working. There was a genuine pride in getting the carpets right, including one or two tricky areas. This is a lovely family firm, who take pride in what they do and deliver a superb service.
Customer in Kent Posted on 27/11/2025 , work completed 17/11/2025
The trader replied (on 28/11/2025)
Thank you so much for your lovely review. We’re delighted to have worked with you again and glad the whole process from quotation to fitting went smoothly. Our team really appreciates your kind words, As a family business, we take great pride in providing a personal, high-quality service, so your feedback means a lot. Thank you for choosing us once more, we hope you enjoy your new carpets!
We have used this company for many years
Customer Service
Quality
Value
We have used this company for many years and always go back to them. Recently I used A J Rogers & Sons Ltd to fit and lay my new carpet . They are a small family run business, whoever you speak to within the business they always know about your order. I definitely recommend this business and have already recommended to others.
LocalsBromley Posted on 30/10/2014 , work completed 30/10/2014
Fantastic service
Customer Service
Quality
Value
A J Rogers as always offers a quick and clear estimate. Costs are broken down and easy to understand. Have used them previously and was not disappointed with the end result!
Jon, Kent Posted on 19/08/2016 , work completed 19/08/2016
Our First Time
Customer Service
Quality
Value
They were recommended by a friend and proved to be an excellent choice. The total experience from showroom to fitting was efficient and professional. They were a pleasure to do business with.
Alan Posted on 28/04/2017 , work completed 28/04/2017
In a league of their own
Customer Service
Quality
Value
I rarely take the time to post reviews, but AJ Rogers deserve another shout. Their attention to detail and the customer service was very reassuring. Friendly and professional, which made for a pleasant experience throughout - highly recommended.
Robert Posted on 15/05/2017 , work completed 15/05/2017
Friendly and professional
Customer Service
Quality
Value
We're so happy with our new carpet! All staff members are polite and very helpful. The fitters have done a wonderful job too. A great experience from beginning to end (which is becoming rare today). Thank you.
Dolores Posted on 08/09/2018 , work completed 08/09/2018
Fantastic Service and Quality
Customer Service
Quality
Value
From dealing with Gemma in the showroom and all her advice to the team that made such a fantastic job of laying our runner and hallway carpet. The service from AJ Rogers was absolutely first class. A faultless product and service Thank you
Emma Ede Posted on 13/11/2018 , work completed 13/11/2018
A J ROGERS
Customer Service
Quality
Value
When you enter any carpet shop you are confronted with thousands of carpet samples and the choice is immense, it is the service and advice you get in making that decision on what carpet/floor covering to chose that is paramount; that is where Rogers were head and shoulders above the rest. The site visit and the subsequent fitting (by their own staff) was five star, and to time with no mess! You may get a cheaper carpet elsewhere but not the service. Highly recommended
Customer in Greater London Posted on 24/01/2019 , work completed 23/01/2019
Wood Floor
Customer Service
Quality
Value
The company did some insurance related work for us two years ago so we had no hesitation in using them again to put down a wood floor in our lounge. They moved heavy items of furniture and lifted the old carpet for us. The new floor was put down very quickly and expertly. We had two different teams doing the work and they even remembered the previous job. They were very friendly and efficient throughout and we would certainly use them again.
Customer in Greater London Posted on 15/03/2019 , work completed 12/03/2019
Highly Recommended
Customer Service
Quality
Value
Very helpful staff in store and I was given a whole book of samples to take home with me (is that usual? It was so useful to have). A home visit one week later to measure and provide the quote which I decided to go with and am really pleased I did. The existing concrete floor was in poor condition so a screed was recommended, so glad I went with that, it's made a huge difference. Next day the Sisal carpet was fitted in the bedroom and the guys did a very good job, there was no mess and they were very friendly. Only slight downside for me was having to wait 7 weeks from quote to fitting but that was made clear from the start and given the events of 2020, I was happy to wait - especially as the end result was so good. I'd happily recommend this company to anyone.
Customer in Greater London Posted on 02/11/2020 , work completed 08/09/2020
Stair carpet satisfaction
Customer Service
Quality
Value
A.J.Rogers were recommended to me by a neighbour and how right they were. Every member of staff has been immensely helpful - sales, office, fitters and have bent over backwards to meet my needs. They have an excellent selection and give good advice. Our stair carpet is fitted beautifully and everything was done on time. They really feel like a family firm, who remember who you are and what you need. I would go back to them and have recommended to family and friends.
Customer in Greater London Posted on 01/08/2021 , work completed 22/07/2021
The trader replied (on 13/08/2021)
We are pleased that we were able to provide you with a lovely new carpet and hope to see you again for any other flooring you may need. Thank you for your kind review.
Fantastic service
Customer Service
Quality
Value
We were very pleased with the service provided by A J Rogers from the time we walked into the showroom until the final piece of carpet was laid. The team took our concerns seriously. The fitters were happy to postpone fitting until we felt safe. One very small point to raise. They were late on their first day. They made up for it by being early on the second.
Dave in Greater London Posted on 29/03/2021 , work completed 23/03/2021
The trader replied (on 06/04/2021)
Thank you Dave for your review. Sorry we were a little late on our first day but certainly this is not our intention. In any event, we appreciate that you have taken the time to leave a review and all comments are taken seriously so that we can improve our service where necessary.
So pleased with the work
Customer Service
Quality
Value
We have recently completely redecorated our house and decided that we shouldre carpet most of the house as well. We have know A J Rogers for many years and they have always been highly recommended. We are really pleased with all aspects of the service, from our initial visit to the showroom, to the estimating and then the final fitting. The team were incredibly polite and hardworking and everything went so smoothly. Great job, thanks to everyone at A J Rogers
Customer in Greater London Posted on 21/12/2025 , work completed 10/12/2025
The trader replied (on 10/01/2026)
Thank you so much for your kind words and for choosing A J Rogers We’re delighted to hear you were pleased with every part of the process, from showroom to fitting. Your feedback means a great deal to our whole team – thank you again for the recommendation
Excellent
Customer Service
Quality
Value
We've recently had a stairs and landing carpet fitted by A J Rogers & Sons Ltd and are really pleased with it. Everyone involved, from the initial visit to the store onwards, were a pleasure to do business with. I've already recommended them to several friends!
40635 Posted on 13/03/2017 , work completed 13/03/2017
Prompt and Good Service
Customer Service
Quality
Value
Very good service. Friendly and professional. We love our new carpet and would highly recommend A J Rogers.
Rebecca, Kent Posted on 18/08/2017 , work completed 18/08/2017