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A J Rogers & Sons Limited

4.9

306 Reviews

Opening Hours
Today - 09:00–17:00
  • Monday - Closed
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday 09:00–17:00
  • Sunday - Closed

About

Founded in 1966, A J Rogers and Sons is the leading carpet and flooring company, based in South London. We are a family run business celebrating over 50 years with a reputation built on personal service, professionalism and most importantly, quality.

Peter and Trevor Rogers, sons of founder Anthony, take a hands-on approach to running the business, and share an in-depth knowledge of flooring, materials and installation techniques.

These skills remain core to the operating values of the company, and we are fairly unique in that we employ our own in-house teams of highly trained fitters to ensure a perfect installation for you every time.

Our friendly and knowledgeable team offer a complete service, from initial enquiry through to installation by our own skilled fitters. Let us inspire you! Visit our showroom in Bromley and meet our team – we’ll help you to unlock the potential of your home.

What we do

  • Flooring services

    • Wood flooring installation
    • Carpet fitting
    • Floor laying
  • Carpets and flooring

    • Flooring showrooms and shops
    • Carpet showrooms and shops
    • Carpet fitting
  • Carpet and upholstery cleaners

    • Steam cleaning
    • Carpet cleaning
    • Anti-stain treatment
  • Steam cleaning

  • More Services

    • carpet wood vinyl marmoleum fitting

Customer reviews

Why you can trust these reviews

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100% of the reviews we publish have been through our stringent moderation process.

4.9
306 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
Another outstanding job from AJ Rogers .
Customer Service
Quality
Value
Rogers & Sons have installed the flooring in pretty much the whole of our house over the past 20 years or so. Thy have just installed a new bedroom carpet fitting around new fitted bedroom furniture. Their customer service is outstanding. In the showroom everyone is very knowledgeable , great at help chose possible flooring, and als overy friendly and efficient The invoicing, and arranging fitting were very easy. The fitting was done to a really high standard, very efficiently and with a cheery demeanour. This has always been our experience with them . I cant recommend them enough
Customer in Greater London Posted on 17/04/2025 , work completed 11/04/2025
The trader replied (on 29/04/2025)
Thank you so much for your kind words and continued support over the years — it truly means the world to us. We’re delighted to hear that you’re happy with your new bedroom carpet and the service you received throughout the process. It’s always our goal to make things as smooth and enjoyable as possible, from helping choose the right flooring in the showroom to the final fitting. Your loyalty over the past 20 years is something we don’t take for granted, and we’re so pleased to have been a part of making your house a home. We look forward to helping you again whenever you need us!
High standard of work from a friendly team at A J Rogers
Customer Service
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Value
We are delighted with our contemporary stair and landing carpet fitted by this well established professional team. Good attention to detail, helpful advice in the showroom to find a contemporary carpet with a smart stripe pattern which could be shaped as a runner for the lower staircase. Stripe pattern thoughtfully calculated at the template stage and a fair amount of trouble taken to find the right threshold to work with the smoked wood flooring. We got estimates from 3 firms, and A J Rogers were competitive whilst providing a thoughtful cheerful service.
Customer in Greater London Posted on 16/03/2025 , work completed 12/03/2025
The trader replied (on 20/03/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you’re pleased with your new stair and landing carpet. It was a pleasure helping you find the perfect design and ensuring the runner worked seamlessly with your space. Attention to detail is something we take great pride in, so we’re glad you appreciated the care taken. Your kind words about our service mean a lot to us, and we truly appreciate you choosing A J Rogers. Enjoy your new carpet, and we hope to see you again in the future!
Fantastic flooring company!
Customer Service
Quality
Value
I am so delighted with my new flooring, thanks to everyone working at AJ Rogers & Sons. I now have beautiful new carpets and stunning ‘Featured Oak’ Amtico (LVT). I will certainly be recommending this family run business. The work is of such a high standard and everyone has been so professional, helpful and friendly through the whole process from Jordan who helped guide me with my choices in the shop to Kevin coming round to do a survey, the logistics team to set dates and the fitters (Alex & Ben - carpets and Stuart & Jay - Amtico ) who all did such an amazing job and were extremely careful not to damage my newly painted walls and skirting boards! Thank you!
Customer in Greater London Posted on 11/03/2025 , work completed 05/03/2025
The trader replied (on 13/03/2025)
Thank you so much for your wonderful review! We’re delighted to hear how happy you are with your new flooring and that our team provided such a positive experience from start to finish. It’s great to know that Jordan, Kevin, our operations team, and our fitters—Alex, Ben, Stuart, and Jay—were all able to contribute to making the process smooth and enjoyable for you. We take great pride in our work, and your kind words truly mean a lot to us. Thank you for your recommendation, we really appreciate your support! Enjoy your beautiful new carpets and Amtico flooring.
Stair and landing carpets
Customer Service
Quality
Value
We redecorated, 24 years after A J Rogers first put in the carpets for our stairs and landings. They did a great job then, and we were very glad to use them again. Their customer support is great, the fitters worked efficiently and with care, and they have an excellent selection of products to choose from. I would not hesitate to recommend AJ Rogers, over big warehouse carpet shops or department stores.
Customer in Greater London Posted on 06/03/2025 , work completed 25/02/2025
The trader replied (on 12/03/2025)
Thank you so much for your kind words and for choosing us again after 24 years! It’s wonderful to hear that you were pleased with our service and selection once more. We take great pride in offering a personal touch that larger stores often can’t, so your recommendation means a lot to us. If you ever need anything in the future, we’d be delighted to help. Enjoy your new carpets!
Great company
Customer Service
Quality
Value
Such a super company to deal with. From the knowledge and friendliness of Gemma and the staff in the showroom, Kevin the estimator and the fitting team it was an absolute pleasure giving our business to this company. We had carpets fitted in 3 bedrooms, lounge, landing and stairs which we are absolutely delighted with. The whole process was easy. We have no hesitation in recommending A J Rogers if you want a personal, efficient service. Thank you.
Customer in Greater London Posted on 17/02/2025 , work completed 13/02/2025
The trader replied (on 21/02/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you had such a positive experience with us, from the showroom team to the fitters. Gemma, Kevin, and the whole team will be thrilled to know their efforts made the process so smooth for you. It was an absolute pleasure helping you with your flooring, and we truly appreciate your kind recommendation. If you ever need anything in the future, we’d love to help. Enjoy your new carpets!
Excellent Service
Customer Service
Quality
Value
My new stair carpet (2 flights) looks fantastic. Their workmanship is first-class. The experience with AJ Rogers from the initial measurement & advice, to the sales staff in the shop and not least the excellent carpet fitters is of a standard that is becoming quite rare these days.
Customer in Greater London Posted on 24/01/2025 , work completed 15/01/2025
The trader replied (on 29/01/2025)
Thank you for your review. We are pleased that you are happy with your new stair carpets appreciate taking the time to share this experience. We look forward to seeing you in the future for your next project! Thank you
High quality installation
Customer Service
Quality
Value
A J Rogers have just installed Amtico floors in 3 rooms. The standard of workmanship is first class, and I wouldn’t hesitate to recommend them. They are punctual, highly skilled and clear up after themselves.
Customer in Greater London Posted on 24/01/2025 , work completed 22/01/2025
The trader replied (on 29/01/2025)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. We look forward to welcoming you back when you next need us.
Friendly, helpful and good quality service
Customer Service
Quality
Value
A J Rogers did a very good job installing carpet at my home. The shop staff and the fitters are all really friendly and helpful. They have a good reputation and I wasn't disappointed.
Customer in Greater London Posted on 17/01/2025 , work completed 08/01/2025
The trader replied (on 23/01/2025)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. Looking forward to seeing you again in the future.
Super service, great products
Customer Service
Quality
Value
Visits to A. J. Rogers shop were, for someone who generally doesn’t enjoy the retail experience, a pleasure; the staff were friendly, helpful and informative which was essential with such a wide range of products available to chose from. We chose Amtico for the lounge, hallway and downstairs toilet, and carpet for the stairs and landing. The chosen floorings were laid on the agreed dates by staff who were clearly highly experienced professionals, who worked hard and took pride in providing an excellent service and end result. Overall, excellent customer service and I have no hesitation in recommending A.J. Rogers & Sons.
Customer in Greater London Posted on 21/12/2024 , work completed 20/12/2024
The trader replied (on 23/01/2025)
Thank you so much for your kind words and glowing review! We’re delighted to hear that you found your experience with us enjoyable, especially as someone who doesn’t typically enjoy the retail process! We’re thrilled that you’re happy with your Amtico flooring and carpets, and it’s great to hear that our fitting team delivered a service you were pleased with. They truly take pride in their work, and we’ll make sure to pass on your feedback to them. We look forward to helping you again in the future. If there’s anything else we can assist you with, please don’t hesitate to reach out!
Great service from start to finish
Customer Service
Quality
Value
We had carpets fitted in four rooms of our house including the lounge and dining room. Our initial visit to the shop, measuring/quotation and actual fitting were all positive experiences and we're really pleased with the result. We opted for a higher-cost carpet and it does look/feel good quality. We would certainly use AJ Rogers again.
Customer in Greater London Posted on 04/12/2024 , work completed 21/11/2024
The trader replied (on 05/12/2024)
Thank you so much for your wonderful review! We’re delighted to hear that you had such a positive experience with us, from your initial visit to the fitting process. It’s great to know you’re happy with your new carpets and that the quality meets your expectations. We truly appreciate your trust in AJ Rogers. We look forward to working with you again in the future!
Very professional service
Customer Service
Quality
Value
We have recently had Amtico laid throughout the whole ground floor of our house. We are delighted with the finished result. A J Rogers were efficient and professional from start to finish. From the quote, to the removal of our existing floor to the laying of our new floor, I have no complaints whatsoever. I would definitely recommend this company.
Customer in Greater London Posted on 03/12/2024 , work completed 02/11/2024
The trader replied (on 05/12/2024)
Thank you so much for your review! We’re thrilled to hear that you’re happy with your new Amtico flooring and that the process met your expectations from start to finish. It’s wonderful to know our team’s efficiency and professionalism made the experience a positive one. We look forward to working with you again in the future!
Reliable and professional service
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Value
This is the third time AJ Rogers have supplied and fitted high quality laminate flooring for me. I was particularly pleased with the in-house fitters, who were knowledgeable, helpful and friendly, and left the bedroom in immaculate condition. A stress free experience and a beautiful floor. Thanks!
Customer in Greater London Posted on 20/11/2024 , work completed 19/11/2024
The trader replied (on 22/11/2024)
Thank you so much for your kind words and for choosing A J Rogers once again! It’s always a pleasure working with you, and we’re thrilled to hear you’re happy with your new laminate flooring. Our fitters take great pride in ensuring a seamless and stress-free experience, and we’re glad their efforts left such a positive impression. Enjoy your beautiful new floor, and we look forward to helping you again in the future!
Fantastic stairs and landing job with attention to detail and friendly, professional service
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Quality
Value
Thank you so much AJ Rogers & Sons for doing a flawless carpet job on our stairs, mezzanine and main landings. My partner and I are super happy with the results! It wasn't a straightforward job, as the house was built around 1903: the landings weren't level, a few floorboards were dodgy and one stair needed bracketing. Dan came to measure up and was really helpful in explaining what remedies they could offer to fix the issues. He said he'd draw up both a 'bare minimum' and 'bells and whistles' quote so we could choose what level of investment we wanted to make. Everything was itemised so we could choose what quality underlay we wanted etc. We secured the booking with a 50% deposit and arranged a mutually convenient date. The fitters did a great job over two days. They were professional, efficient and cleared up both days so we could use the space ok overnight. Would highly recommend this family firm. It was infinitely better than a certain chain of carpet fitters we've used on a different project!
Customer in Greater London Posted on 06/11/2024 , work completed 30/10/2024
The trader replied (on 09/11/2024)
Thank you so much for your thoughtful and detailed review! We’re thrilled to hear that you and your partner are so happy with the carpet. We know that homes built in the early 1900s often bring unique challenges, so it’s wonderful to hear that Dan was able to offer solutions that gave you the flexibility to choose what worked best for your home and budget. It’s fantastic to hear that our fitters met your expectations as well. Thank you for choosing AJ Rogers & Sons and for recommending us—it means so much to our family business!
Excellent and reliable service
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We have been customers for several years now, and would not consider going to anyone else. We have always received honest and practical advice, and work carried out has always been of the highest standard. Recently we have had new flooring laid in our cloakroom; and the hall, stairs and landings completely refitted with carpet - we're really pleased with the results. A very friendly team, keen to help - we wholeheartedly recommend them.
Customer in Greater London Posted on 25/10/2024 , work completed 10/10/2024
The trader replied (on 26/10/2024)
Thank you so much for your continued trust and loyalty over the years! We're thrilled to hear you're happy with the new flooring. Providing helpful advice and quality work is always our goal, and it’s wonderful to know that this commitment has made a difference for you. It was a pleasure working with you, and we’re here anytime you need us. Thank you for the recommendation and lovely review.
Amtico Kithchen floor fitting
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Quality
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A quality service from the advice received from the sales staff to the fitting of the flooring. We are very pleased with the prompt and professional result.
Customer in Greater London Posted on 24/10/2024 , work completed 15/10/2024
The trader replied (on 29/10/2024)
Thank you for your positive review! We are glad to hear you are happy with the service you have received and we hope to see you again in the future.
Excellant and professional work
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Quality
Value
I can highly recommend AJ Rogers & Sons. The work was carried out to a high professional standard from start to finish. These guys really take pride in what they do. The result was excellent
Customer in Greater London Posted on 15/10/2024 , work completed 10/10/2024
The trader replied (on 17/10/2024)
Thank you for your wonderful review and recomendation , we're thrilled to hear that you're happy with the work provided. It was a pleasure working on your project.
Great quality rugs and service
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Value
I needed to replace three large area rugs that I was having problems keeping stain free. I got great advice on what material to use and help with colour matching. I am very happy with the result and will be using AJ Rogers again soon.
Customer in Greater London Posted on 02/10/2024 , work completed 27/09/2024
The trader replied (on 04/10/2024)
Thank you for your lovely review. We are happy we were able to advise you and help with choosing the perfect match for your new rugs. We look forward to working with you again in the future.
Impressive from start to finish
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Quality
Value
This was the first time we have used this company. From the first phone call to the payment for the work their service has been first class. Dan came to estimate and gave good advice. Prep by Jack was impressive and Stuart and Jack came to fit the Amtico and adjust doors and fit new wooden door bars. The quality of their work was outstanding. Very nice people who are a credit to the company. This will not be the last time we use this company. I have no hesitation in saying you will not be disappointed.
Customer in Greater London Posted on 29/09/2024 , work completed 25/09/2024
The trader replied (on 01/10/2024)
Thank you so much for your wonderful review! We’re thrilled to hear that your first experience with us was so positive, and we’re glad that Dan, Jack, and Stuart made such a strong impression with their advice, preparation, and installation. It means the world to us that you found the quality of our work outstanding, and we couldn’t be prouder of the team. We look forward to working with you again in the future!
Great work and tidy
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Quality
Value
Just had AJ Rogers & sons fit a lovely carpet on our stairs, hallway and bedroom. I would like to comment on there first class customer service we received from ladies in shop, from Dan who measured up and finally to Alex and James the fitters on the day, they were well mannered and finished the job to a high standard, but a huge big thanks to all of them. First time using them and certainly won’t be the last!
Customer in Greater London Posted on 11/09/2024 , work completed 29/08/2024
The trader replied (on 13/09/2024)
Thank you so much for your kind words! We are thrilled to hear that you are delighted with the results and all of our team. It was a pleasure to work with you on this project. We look forward to working with you again in the future.
Great as always
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Good quality carpet and a good solution for a tricky staircase. James did a great job of the fitting.
Customer in Kent Posted on 10/09/2024 , work completed 02/09/2024
The trader replied (on 12/09/2024)
Thank you for your 5 star review! we appreciate your kind comments and will pass this on to James and the team.
Stair runners - highly recommended
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We used A J Rogers to design, create and install a set of stair runners - partly to replace existing carpeted stairs, and partly to finish a new set of stairs in a loft extension. We’re delighted with the finished product and the quality of the installation - but the whole process, advice and care from the whole team (when I visited the shop to decide on fabric and design, and when arranging the installation itself) was excellent. I would highly recommend and be happy to work with A J Rogers again.
Customer in Greater London Posted on 07/09/2024 , work completed 05/09/2024
The trader replied (on 10/09/2024)
Thank you so much for your kind words and for choosing AJ Rogers! We're delighted to hear that you're happy with your new stair runners and the overall process from design to installation. Our team takes great pride in offering a personalised service, and it's wonderful to know that both our in-store and on-site experience met your expectations. We truly appreciate your recommendation and would love to work with you again on any future projects. Thank you once again
Hard wood floor and carpets throughout
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AJ Rogers have done a fabulous job with the hard wood flooring downstairs (Herringbone hard wood floor) and the carpet on stairs and upstairs is lovely too. The firms professionalism from sales support, home visits to measure, fitting, moving furniture about, rubbish removal and customer service in general – all outstanding. That goes for my Son’s place as well at Cobden Road which you also did fantastically . No hesitation in recommending 100%.
Customer in Greater London Posted on 16/08/2024 , work completed 13/08/2024
The trader replied (on 10/09/2024)
Thank you so much for your wonderful feedback! We're thrilled to hear that you're happy with the herringbone flooring and carpets we've installed. It was a pleasure working with you, and we're glad our team could provide the level of service and professionalism you deserve. We're especially pleased that you were satisfied with both your home and your sons. Your recommendation means a lot to us, and we look forward to helping you with any future projects. Thanks again for choosing AJ Rogers!
Great service and wide range of products
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We've used AJ Rogers several times for carpets in our house and this time they installed Amtico flooring in 2 rooms. The staff were really helpful in guiding us on design and the selection of products from the wide range available. The standard of the installation was great and on schedule. Would highly recommend the firm.
Customer in Greater London Posted on 30/07/2024 , work completed 12/07/2024
The trader replied (on 03/08/2024)
We are so pleased to welcome back customers that have been to us before, which shows that we are continuing the high standards of service we always strive to achieve - many thanks and look forward to seeing you again in the future.
Professional Service
Customer Service
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Value
A J Rogers supplied and fitted carpets for our bedrooms. They confirmed the order in writing, setting out in clearly the options and related costs. They completed the job within the indicated time. The fitters were friendly, professional and efficient and left the rooms clean and tidy. All in all very happy with the job.
Customer in Greater London Posted on 18/07/2024 , work completed 25/05/2024
The trader replied (on 23/07/2024)
Thank you for your positive review! We're delighted to hear that you are happy with the carpets we supplied and fitted for your bedrooms. It's great to know that our team was able to provide clear communication, complete the job on time, and maintain a clean and tidy workspace. We truly appreciate your feedback and your kind words about our fitters' professionalism and efficiency. Thank you for choosing A J Rogers. We look forward to assisting you with any future needs.
I couldn't be happier
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We have used AJ Roger a number of times but this time we needed something a bit different. Dan came out to discuss and also bought James the fitter so that they could get our requirements exactly right. I was also struggling to choose the right carpet so I went to the shop and Gemma kindly took the time to help me choose. I couldn't be happier with the outcome. Absolutely superb. Great service from the whole team. Thank you!
Customer in Kent Posted on 18/07/2024 , work completed 17/07/2024
The trader replied (on 23/07/2024)
Thank you so much for your wonderful review! We're thrilled to hear that you had such a positive experience with our team. It's great to know that the team were able to understand and meet your requirements, and that Gemma could assist you in selecting the perfect carpet. We're delighted that you're happy with the outcome and the service provided. Thank you for choosing A J Rogers once again. We look forward to serving you in the future!