Endorsed by Which?

A J Rogers & Sons Limited

4.9

308 Reviews

Opening Hours
Today - 09:00–17:00
  • Monday - Closed
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday 09:00–17:00
  • Sunday - Closed

About

Founded in 1966, A J Rogers and Sons is the leading carpet and flooring company, based in South London. We are a family run business celebrating over 50 years with a reputation built on personal service, professionalism and most importantly, quality.

Peter and Trevor Rogers, sons of founder Anthony, take a hands-on approach to running the business, and share an in-depth knowledge of flooring, materials and installation techniques.

These skills remain core to the operating values of the company, and we are fairly unique in that we employ our own in-house teams of highly trained fitters to ensure a perfect installation for you every time.

Our friendly and knowledgeable team offer a complete service, from initial enquiry through to installation by our own skilled fitters. Let us inspire you! Visit our showroom in Bromley and meet our team – we’ll help you to unlock the potential of your home.

What we do

  • Flooring services

    • Wood flooring installation
    • Carpet fitting
    • Floor laying
  • Carpets and flooring

    • Flooring showrooms and shops
    • Carpet showrooms and shops
    • Carpet fitting
  • Carpet and upholstery cleaners

    • Steam cleaning
    • Carpet cleaning
    • Anti-stain treatment
  • Steam cleaning

  • More Services

    • carpet wood vinyl marmoleum fitting

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

How can we be so sure?

100% of the reviews we publish have been through our stringent moderation process.

4.9
308 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
Lounge Carpet
Customer Service
Quality
Value
I came across SJ Rogers and was very pleased i did. I Found them to be always very helpful and everything was always explained clearly from ordering right through to fitting. Estimates provided showing all costs clearly. Everyone was very knowledgeable from the ladies in the shop to Kevin, one of their estimators. I am very pleased with our new lounge carpet, expertly fitted to a high standard, fitters worked hard, were polite, and kept mess to a minimum. Excellent help and customer service available supplying various carpet and flooring samples to help with the choice when requested. I would certainly use them again for my next flooring purchase. Great job.
Customer in Greater London Posted on 10/11/2025 , work completed 08/10/2025
The trader replied (on 12/11/2025)
Thank you for your kind words! We’re so pleased you’re happy with your new lounge carpet and the service from our team throughout. It’s great to hear the fitting went smoothly and met your expectations. We really appreciate your support and look forward to helping with your next flooring project.
Excellent Service
Customer Service
Quality
Value
I have used AJ Rogers in the past and they were my first port of call for a new living room carpet and a replacement section for one of the upper landings. I knew what I wanted but I had a very tight schedule to turn it around. The sales team made no empty promises but promised to do their very best. They managed to source, supply and fit very quickly. The difference between AJ Rogers and other flooring shops is that they really know their products. Always so helpful and if you’re not sure exactly what you want, they always have great ideas. The quality is excellent. The fitters were just fantastic. They took such good care of the furniture I was unable to remove from the room and were kind enough to give me advice on the new carpets. In particular the replacement piece upstairs has been scratched constantly by one of the cats. As the cats will undoubtedly scratch the replacement, the fitter told me how I can look after that area and prolong the life and look of the carpet. AJ Rogers is the only flooring shop I would recommend.
Customer in Greater London Posted on 13/11/2025 , work completed 07/11/2025
The trader replied (on 20/11/2025)
Thank you so much for your lovely review. We’re delighted you chose AJ Rogers again and that we could meet your tight deadline. It’s great to hear our team’s product knowledge and the fitters’ care and advice made the process easy for you. We really appreciate your recommendation and look forward to helping you again in the future.
Great work
Customer Service
Quality
Value
I have used A J Rogers in the past in my old house and was very pleased with the service. So they were the obvious choice for re-carpeting my new house. From the time I walked into the showroom to the end of the job, everyone was polite and very helpful. From choosing the carpet to the fitting. The fitters were excellent, polite and they made sure to consult me when any decisions had to be made. I am extremely pleased with the end result.
Customer in Greater London Posted on 30/01/2026 , work completed 21/01/2026
The trader replied (on 31/01/2026)
Thank you for your kind review and for choosing A J Rogers again. We’re delighted you were pleased with the service from start to finish and that you’re happy with the final result. Your continued support means a lot to us.
Fitting and re-fitting carpets
Customer Service
Quality
Value
I first you use this company in 2016 and have been very happy with their work. I recently use them again and I was pleased at the high standards of their work, was still the same. Everybody connected with the company were friendly, helpful, polite and very good at communicating. I’ll be using this company again in the near future.
Customer in Greater London Posted on 02/10/2025 , work completed 19/09/2025
The trader replied (on 08/10/2025)
Thank you so much for your lovely review and for coming back to us again! It’s great to hear that you’re just as happy with our work now as you were back in 2016. We really appreciate your kind words about the team — they’ll be thrilled to hear it! Thanks again for your continued support, and we can’t wait to work with you on your next project.
Which? Local Review
Customer Service
Quality
Value
Used this firm when we needed a new hallway and stair carpet, as they were recommended on Which Local. Very happy with the service. Gemma in the shop was very helpful finding us the right colour carpet, and it looks great. The fitters arrived when they said they would, and did a good, professional job.
CatfordJan Posted on 23/07/2013 , work completed 23/07/2013
Excellent as always
Customer Service
Quality
Value
We have used AJ Rogers 3 times now and this was by far the largest job. Everyone is extremely helpful and efficient; not only in the shop when choosing the carpet but also, the quote was very detailed, we were kept well informed on expected delivery and fitting dates and the team that came to do the fitting were professional, efficient and very thorough. We are really pleased with the results and would highly recommend.
MBrowne Posted on 01/09/2016 , work completed 01/09/2016
Excellent job
Customer Service
Quality
Value
Contractors have carried out a first class job, very trustworthy and reliable and first class workmanship.
Andy, Kent Posted on 23/09/2016 , work completed 23/09/2016
Excellent from start to finish
Customer Service
Quality
Value
AJ Rogers were recommended to me and I will happily pass that recommendation on. I chose an Amtico herringbone tile throughout the whole flat so it was a considerable investment for me. The service was excellent, the fitting seamless and the everyone was thoroughly delightful to deal with. A special thank you to Sam and the other chaps for all their hard work and going the extra mile to move great piles of heavy furniture! An excellent service from start to finish, I cannot recommend them highly enough.
Which? Trusted Traders Consumer Posted on 30/08/2016 , work completed 30/08/2016
Very good job
Customer Service
Quality
Value
A.J. Rogers were recommended to us for flooring. We wanted quality flooring for our new kitchen/dining room extension and our hallway. They were very helpful. Helped us select quality Amtico flooring and fitted it very well. We were very pleased.
Brian, Kent Posted on 22/06/2016 , work completed 22/06/2016
Lovely vinyl floor
Customer Service
Quality
Value
Very pleased with our vinyl floor. A thoroughly good job. Fitters very efficient and tidy.
Carolyn, Kent Posted on 04/08/2016 , work completed 04/08/2016
High quality work and excellent customer service
Customer Service
Quality
Value
We have in the past few weeks had old Amtico flooring cleaned and brought back to life; new Amtico flooring laid in the ground floor hall; squeaky wooden stairs tamed; and new carpets laid on both flights of stairs and landings. Rogers & Sons have provided a quality service from start. with patient and knowledgeable advice in the showroom, through the excellent workmanship of all the jobs, to the final call from the boss to check that we were happy before we were invoiced.
Kathryn C Posted on 03/12/2016 , work completed 03/12/2016
Excellent service
Customer Service
Quality
Value
Helpful advice prior to placing order. Excellent fitters who worked in a thoroughly professional manner. Very good job from start to finish. Best flooring company in S.E. London.
Andrew, London Posted on 22/11/2016 , work completed 22/11/2016
The usual excellent Rogers service
Customer Service
Quality
Value
Years ago, Rogers restored our wood panel flooring and after having a fireplace removed we had a section of flooring that needed the same treatment. We have just had it sanded and varnished -by the same guy who did the original job ! So their craftsman stay with them, which is a good sign. The price was great as was the service. We have used this from for years and would definitely recommend them.
1999278 Posted on 12/11/2016 , work completed 12/11/2016
ElaineR
Customer Service
Quality
Value
Rogers have done a fantastic job on my hall stairs and landing, especially bearing in mind there are three different products. Marmoleum in the hall, stair runner and rods up the stairs and a different landing carpet. It took five days and all the fitters were extremely good. The shop staff were also excellent in helping me chose. I am delighted with the results and would recommend them.
Elaine Ruffell Posted on 11/10/2017 , work completed 11/10/2017
High Quality and Professional Job
Customer Service
Quality
Value
We have used AJ Rogers and Sons Ltd for many years. We appreciate their personal service and high standard of workmanship. This latest job entailed fitting new carpets in sitting and dining rooms. As always excellent service. We are very pleased with the result.
Peter, Kent Posted on 29/11/2017 , work completed 29/11/2017
Fantastic Amtico flooring in through room.
Customer Service
Quality
Value
As usual, A J Rogers provided an excellent professional service which resulted in a superb new floor for our through-room. The most striking thing about the company is that everyone is working together as part of the team and remain working with the company for years. This is true of front line staff and the less visible back up staff. We are delighted with the result and would have no hesitation in recommending A J Rogers for any flooring or carpet job. Linda and Tony Fox Petts Wood November 2017
Anthony Fox Posted on 10/11/2017 , work completed 10/11/2017
Why (oh why) did we wait so long to get AJ Rogers in? Exceptional service!
Customer Service
Quality
Value
From the second I called into the shop, I was reassured by the care, experience and efficiency of the staff. I was offered advice, and given the first available appointment to measure up the space. The gentleman was friendly, professional and quick to highlight any potential challenges and ensure I had a copy of my invoice immediately. The fitting took place the following week and the work was carried out at an exceptionally high standard. Why oh why did we wait so long to get AJ Rogers in? Would thoroughly recommend their services. Thank you!
L Allan Posted on 26/10/2017 , work completed 26/10/2017
Excellent quality business
Customer Service
Quality
Value
We've been customers of AJ Rogers for 25 years, and have found them unfailingly friendly, efficient and reliable. Most importantly, the standard of workmanship has been excellent, from the multi-room carpet replacements they've done for us, down to small repair jobs.
David Robinson Posted on 03/05/2018 , work completed 03/05/2018
Whole heartedly recommended
Customer Service
Quality
Value
After touring several well known stores found Rodgers and had no doubts about using them. We were given lots of choices about services offered when the estimate was done and also good advice and tips from person doing the estimating. I cannot praise the help given in the showroom enough. The carpet fitters were excellent, clean and tidy and also very pleasant. The first job they did for us was the hall, stairs and landing, we recently chose them again for our living room and will do the same again whenever we replace any other carpets.
Vivien G Posted on 27/04/2018 , work completed 27/04/2018
Professional work undertaken
Customer Service
Quality
Value
AJ Rogers provide great service, a great range of carpets and an excellent fitting service. We were extremely satisfied with our new lounge carpets and their cleaning service to our dining room carpets.
Michael, Kent Posted on 05/03/2018 , work completed 05/03/2018
Another great experience
Customer Service
Quality
Value
Striped hall stairs and landing carpet beautifully laid. This is not the first time I've used Rogers. I wouldn't consider going anywhere else. The whole team are friendly helpful and patient! They do what they say they are going to do when they say they are going to do it. And check up with you afterwards. I love my new carpet
Customer in Greater London Posted on 05/12/2018 , work completed 22/11/2018
Fitted stair carpet
Customer Service
Quality
Value
From the moment I entered their shop, the service, helpfulness and guidance I received gave me confidence when making my choice of stair carpet. The carpet fitters were punctual the day. They were friendly, polite, efficient and skilled in workmanship. This company lived up to previous reviews.
Customer in Greater London Posted on 05/02/2019 , work completed 04/02/2019
Thoroughly professional
Customer Service
Quality
Value
Very professional throughout the process, from talking through options, providing a wide range of samples, measuring the space and fitting. the fitters arrived on time, were very knowledgeable and personable and finished in a quicker time than expected whilst still completing an excellent job
Customer in Greater London Posted on 08/02/2019 , work completed 05/02/2019
Excellent company. We have used before
Customer Service
Quality
Value
Flooring our new kitchen/ extension was a complicated business with different floor levels and types to be accommodated. AJ Rogers were great, did lots of pre-installation site visits to work our the best way to do it all, and when they did the installation they were professional and careful and the floor looks great. We have used them before on a previous kitchen floor and would most certainly use them again for other work.
Customer in Greater London Posted on 10/01/2019 , work completed 21/12/2018
Brilliant!
Customer Service
Quality
Value
I really can't recommend A J Rogers and Sons highly enough. Great customer service, great workmanship and efficient with booking times. They've done all the flooring in my house and I'll continue to use them. Great to also support a local business.
Customer in Greater London Posted on 19/12/2018 , work completed 18/12/2018