Endorsed by Which?

A J Rogers & Sons Limited

4.9

308 Reviews

Opening Hours
Today - 09:00–17:00
  • Monday - Closed
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday 09:00–17:00
  • Sunday - Closed

About

Founded in 1966, A J Rogers and Sons is the leading carpet and flooring company, based in South London. We are a family run business celebrating over 50 years with a reputation built on personal service, professionalism and most importantly, quality.

Peter and Trevor Rogers, sons of founder Anthony, take a hands-on approach to running the business, and share an in-depth knowledge of flooring, materials and installation techniques.

These skills remain core to the operating values of the company, and we are fairly unique in that we employ our own in-house teams of highly trained fitters to ensure a perfect installation for you every time.

Our friendly and knowledgeable team offer a complete service, from initial enquiry through to installation by our own skilled fitters. Let us inspire you! Visit our showroom in Bromley and meet our team – we’ll help you to unlock the potential of your home.

What we do

  • Flooring services

    • Wood flooring installation
    • Carpet fitting
    • Floor laying
  • Carpets and flooring

    • Flooring showrooms and shops
    • Carpet showrooms and shops
    • Carpet fitting
  • Carpet and upholstery cleaners

    • Steam cleaning
    • Carpet cleaning
    • Anti-stain treatment
  • Steam cleaning

  • More Services

    • carpet wood vinyl marmoleum fitting

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

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100% of the reviews we publish have been through our stringent moderation process.

4.9
308 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
High standard of work from a friendly team at A J Rogers
Customer Service
Quality
Value
We are delighted with our contemporary stair and landing carpet fitted by this well established professional team. Good attention to detail, helpful advice in the showroom to find a contemporary carpet with a smart stripe pattern which could be shaped as a runner for the lower staircase. Stripe pattern thoughtfully calculated at the template stage and a fair amount of trouble taken to find the right threshold to work with the smoked wood flooring. We got estimates from 3 firms, and A J Rogers were competitive whilst providing a thoughtful cheerful service.
Customer in Greater London Posted on 16/03/2025 , work completed 12/03/2025
The trader replied (on 20/03/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you’re pleased with your new stair and landing carpet. It was a pleasure helping you find the perfect design and ensuring the runner worked seamlessly with your space. Attention to detail is something we take great pride in, so we’re glad you appreciated the care taken. Your kind words about our service mean a lot to us, and we truly appreciate you choosing A J Rogers. Enjoy your new carpet, and we hope to see you again in the future!
High quality installation
Customer Service
Quality
Value
A J Rogers have just installed Amtico floors in 3 rooms. The standard of workmanship is first class, and I wouldn’t hesitate to recommend them. They are punctual, highly skilled and clear up after themselves.
Customer in Greater London Posted on 24/01/2025 , work completed 22/01/2025
The trader replied (on 29/01/2025)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. We look forward to welcoming you back when you next need us.
Replacement of bathroom flooring.
Customer Service
Quality
Value
Work - took up old flooring, repaired/re-screeded and relaid new flooring. Work was completed to planned schedule and quoted price. Showroom staff pleasant and efficient, and those doing the work were smart, pleasant and very efficient. Trader - A J Rogers have carried out previous works for us (new landing and stair carpeting, new hall wooden flooring). Our experience with all jobs has been highly satisfactory. We would not hesitate to use them in the future.
Customer in Greater London Posted on 26/05/2025 , work completed 22/05/2025
The trader replied (on 28/05/2025)
Thank you for your kind review. We’re so pleased to hear that you’re happy with the recent work and past projects. It’s always a pleasure to work with returning customers, and your feedback about our team’s professionalism and efficiency means a great deal. We truly appreciate your continued trust in A J Rogers and look forward to helping with any future flooring needs.
Brilliant Service
Customer Service
Quality
Value
From my first visit at the showroom to the day of completing my kitchen flooring I received nothing but excellent service. All of the staff have gone out of their way to ensure the work was completed on time to the highest standard and to budget. Thank you
Customer in Greater London Posted on 28/05/2025 , work completed 15/05/2025
The trader replied (on 30/05/2025)
Thank you so much for your review! We’re glad to hear that you had such a positive experience with us. From your first visit to the showroom right through to the completion of your kitchen flooring. Our team takes great pride in delivering high-quality service, and it’s wonderful to know we met your expectations in terms of timing, quality, and budget. Thank you for choosing us, it was a pleasure to work with you!
Excellent carpet advice and fitting.
Customer Service
Quality
Value
I visited the showroom to choose a new bedroom carpet, the customer assistant was extremely knowledgeable and helpful, selecting a shortlist of carpet samples that met my budget and preferences and giving me as much time as I needed to discuss requirements. They arranged for samples to be sent to me and confirmed all the prices promptly in a follow-up email. They explained the order and fitting process clearly in advance. The price was very reasonable for a good quality carpet. The fitting date was scheduled 6 weeks in advance and the access requirements checked, and the fitters' arrival time was confirmed the day before. They arrived promptly, were professional and courteous and worked swiftly to complete the work, clearing up well afterwards. I wouldn't hesitate to recommend them to others.
Customer in Greater London Posted on 31/08/2025 , work completed 26/08/2025
The trader replied (on 09/09/2025)
Thank you so much for taking the time to share such a detailed and thoughtful review. We’re delighted to hear that you found our teams helpful and knowledgeable, and that the process from selecting samples through to fitting was clear and straightforward. We truly appreciate your recommendation and look forward to welcoming you back whenever you may need us again in the future.
First rate service
Customer Service
Quality
Value
I have used A J Rodgers three times over the past 15 years and they are helpful, efficient and respectful. At all stages of the process, it is a painless experience using AJ Rodgers . From Kevin, who visited to advise us and measure up, to Ben and the team, who fitted our hall, stairs, and landing, plus two bedrooms, their skills and expertise were first rate.
Customer in Greater London Posted on 02/07/2025 , work completed 26/06/2025
The trader replied (on 04/07/2025)
Thank you so much for your continued support over the past 15 years – it truly means a lot to us. We’re delighted to hear that your experience with A J Rogers has been consistently smooth and positive. Kevin, Ben, and the entire team take great pride in delivering helpful, efficient, and respectful service, so it’s wonderful to know their efforts made the process painless for you once again. We’re grateful for your kind words and look forward to helping with any future projects you may have!
Great service as always!
Customer Service
Quality
Value
Super friendly and efficient family company to deal with. Have used them for a number of years and they never fail to disappoint. They really value their customers..we needed a bedroom carpet fitted before Christmas and they were fully booked but pulled out all the stops to squeeze us in. Highly recommend.
Customer in Greater London Posted on 20/12/2025 , work completed 16/12/2025
The trader replied (on 10/01/2026)
Thank you so much for the lovely review and for your continued support We’re really pleased we could fit your bedroom carpet in before Christmas and really appreciate the recommendation. It means a lot to our team!
Excellent
Customer Service
Quality
Value
We had wood flooring installed throughout our property in Hither Green and extended (matching perfectly) the existing kitchen flooring. I shopped around a lot and it was Trevor's attention to detail and tangible expertise that persauded me to choose A J Rogers & Sons. The customer service throughout was excellent; the shop in Bromley is really nice - it's very helpful to be able to pop in and see "the product". The installers were really nice and concientious. Would gladly recommend; very happy with the results.
wherethehell Posted on 26/01/2015 , work completed 26/01/2015
A Which? Trusted Traders staff member replied on behalf of the trader (on 22/06/2015)
It thrills us to see such wonderful feedback! Thank you for coming to us, we hope you love your floor as much as we loved fitting it!
my Review
Customer Service
Quality
Value
We have used A J Roger & Sons on six separate occasions in the past six years with the last occasion being October 2014. The work has always been excellent and the whole experience has always been a pleasure.
Roger, Kent Posted on 01/10/2014 , work completed 01/10/2014
Outstanding service.
Customer Service
Quality
Value
Professional and knowledgeable from initial enquiry in their shop through to job completion. Fair advice, good choices, dealt with last minute changes, effectively and promptly. Overall outstanding service.
Irene, Kent Posted on 11/07/2015 , work completed 11/07/2015
Happy customer
Customer Service
Quality
Value
Friendly knowledgeable service fitted a new Livingroom carpet and fitted the old carpet in the "spare" room, all went to plan with no problems.
Thomas, Kent Posted on 14/12/2015 , work completed 14/12/2015
Excellent job
Customer Service
Quality
Value
We had never used A J Rogers before but would certainly use them again. They were very helpful when we were trying to decide on our choice of carpet and lent us large sized samples to take home, even searching through their store room to find one we had seen on a manufacturer's website. The whole fitting process and door trimming was professionally done and we were very pleased with the result. We can certainly recommend this trader.
Joseph Posted on 01/03/2017 , work completed 01/03/2017
Excellent.
Customer Service
Quality
Value
Excellent & knowledgeable staff in the showroom. Prompt and courteous on the job. Clearly communicated costs, timings etc.
Jane, Kent Posted on 02/02/2017 , work completed 02/02/2017
Really pleased, great job
Customer Service
Quality
Value
We've had a wood floor fitted in our kitchen and living room and carpet running through two landings and two sets of staircases. From my first trip to the shop everyone was really helpful and knowledgeable - they really know their stuff, and the fitting process could not have been easier from our end. Everything completed looks great.
ellen.conlon92 Posted on 17/02/2017 , work completed 17/02/2017
Superb
Customer Service
Quality
Value
AJ Rogers fitted carpets in our entire upstairs. Prior to going with AJ Rogers, we received plenty of objective advice from them. They helped us to choose which particular carpet, underlay and door thresholds that we'd like within the budget we had set. They were evidently knowledgable and trustworthy. As for the fitting, the work was done to a very high standard, the work site was clear and tidy and they did it within the time they said they would. Excellent.
Elmo Jenkins Posted on 26/07/2017 , work completed 26/07/2017
Great service and work
Customer Service
Quality
Value
A.J. Rogers was recommended to me by my neighbours who had used them several times over the years. When visiting the shop Vanessa very quickly understood what I was looking for and although I took an array of samples with me, her first recommendation was exactly right. I opted for Amtico for the lounge, hall and bedrooms of my flat. The work was done in several phases this year, Rogers was very flexible to accommodate my wishes. The guys that executed were excellent. Polite, tidy and very skilled. The flooring was the easy part of my renovation project, it was a pleasure to work with them. I fully recommend Rogers and their fantastic team!
Lisette Posted on 13/12/2017 , work completed 13/12/2017
Great Results
Customer Service
Quality
Value
My wife and I have used A J Rogers over many years for carpets (5) and at the end of 2017 for an oak floor. The service and quality of the product has always been excellent. Only once have we had an issue, which was not their fault, and that was quickly resolved without any hassle. All the staff are a pleasure to deal with.
Roger41 Posted on 08/03/2018 , work completed 08/03/2018
Excellent service and outstanding work
Customer Service
Quality
Value
The service I received was exceptional from start to finish. They took the time to come out and measure the property so that they could accurately produce a quote. I was welcomed to the shop a number of times to help me choose my floor until I made a decision. During this time, email communication was both effective and responsive. Soon after a decision was made, the floors were installed by a very friendly and happy team. While they may not be the cheapest option, you really can't go wrong with this company.
Silvio Molinari Posted on 03/07/2018 , work completed 03/07/2018
The trader replied (on 20/07/2018)
Its nice to know that we are servicing each client from the first visit to the showroom to the installation in such a positive way as is our aim with all our customers.
Excellent job
Customer Service
Quality
Value
From start to finish: Friendly reception in the showroom. Kevin's initial visit to view and assess the site. Laying the screed. Fitting the very fiddly Amtico tiles (flagstone design). Both service and workmanship were extremely professional. I am delighted with the end result. Not the cheapest but certainly the best. Highly recommend.
Ann, Kent Posted on 01/08/2016 , work completed 01/08/2016
Excellent
Customer Service
Quality
Value
A J Rogers never fail. Have just had parquet flooring sanded and lacquered and has brought it back to life. They are very knowledgeable and helpful and the work was carried out efficiently.
Mrs T.Andrews Posted on 30/11/2016 , work completed 30/11/2016
Bedroom carpet
Customer Service
Quality
Value
Very happy - good showroom and were happy to lend us samples to check at home. Fitting all done on time and to an excellent standard. Will be using again.
simon Posted on 12/04/2017 , work completed 12/04/2017
Excellent Family Business
Customer Service
Quality
Value
I had a moduleo floor installed by A.J Rogers and they were helpful and patient as it took me a long time to decide on the right colour. The installation was quick and efficient and very happy with the results. Can't really comment on value as it was the only company I had a quote from but they certainly went the extra mile with everything so all worth it for the personal service.
FionaM Posted on 01/09/2017 , work completed 01/09/2017
Second Great job.
Customer Service
Quality
Value
Carpet fitted first time, when we needed floor tiles and underfloor heating no question of where to go. No fuss or bother finished a day early. Very tidy, even cleaned up some existing tiles without us asking.
Alexander Posted on 15/06/2018 , work completed 15/06/2018
It's all very positive.
Customer Service
Quality
Value
I have used the services of A J Rogers for many years. It is a caring and friendly company. Quality of work is high, the staff are very reliable. What sets J J Rogers apart is the services they offer - home visits with actual flooring samples, help and advice as to which designs would suit and look best. I thoroughly recommend A J Rogers, whose workmanship is of the highest standard.
Hilda, Kent Posted on 04/09/2018 , work completed 04/09/2018
Stair and landing carpet beautifully fitted
Customer Service
Quality
Value
A J Rogers provided a very friendly, professional service, offering helpful advice on our choice of carpet. We were very pleased with the quality of the fitting. We would positively recommend them.
Customer in Greater London Posted on 16/12/2018 , work completed 13/12/2018
The trader replied (on 09/01/2019)
We have had some great reviews and they are much appreciated but the staff at A J Rogers. We are looking forward to 2019 and hope our customers keep appreciating our good works.