Endorsed by Which?

A J Rogers & Sons Limited

4.9

308 Reviews

Opening Hours
Today - 09:00–17:00
  • Monday - Closed
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday 09:00–17:00
  • Sunday - Closed

About

Founded in 1966, A J Rogers and Sons is the leading carpet and flooring company, based in South London. We are a family run business celebrating over 50 years with a reputation built on personal service, professionalism and most importantly, quality.

Peter and Trevor Rogers, sons of founder Anthony, take a hands-on approach to running the business, and share an in-depth knowledge of flooring, materials and installation techniques.

These skills remain core to the operating values of the company, and we are fairly unique in that we employ our own in-house teams of highly trained fitters to ensure a perfect installation for you every time.

Our friendly and knowledgeable team offer a complete service, from initial enquiry through to installation by our own skilled fitters. Let us inspire you! Visit our showroom in Bromley and meet our team – we’ll help you to unlock the potential of your home.

What we do

  • Flooring services

    • Wood flooring installation
    • Carpet fitting
    • Floor laying
  • Carpets and flooring

    • Flooring showrooms and shops
    • Carpet showrooms and shops
    • Carpet fitting
  • Carpet and upholstery cleaners

    • Steam cleaning
    • Carpet cleaning
    • Anti-stain treatment
  • Steam cleaning

  • More Services

    • carpet wood vinyl marmoleum fitting

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

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100% of the reviews we publish have been through our stringent moderation process.

4.9
308 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
Removal and refitting of stair carpets with supply of new carpet for one flight.
Customer Service
Quality
Value
I arranged for Neville Johnson to supply and install new bannisters along two flights of stairs. On their recommendation I instructed AJ Rogers to take up the existing stair carpets. This was done efficiently and quickly including lifting and folding back as necessary the carpet on the landings. Then due to the replacement of telephone cables the completion of the new bannister installation took weeks longer than expected. AJ Rogers had taken away the stair carpets and stored them for me during this hiatus. They also advised that the carpet on the flight from ground to first floor had degraded. I therefore purchased a new carpet to match the colour and quality of the existing carpet from first floor to second floor. AJ Rogers found a colour match for me and supplied and fitted the new carpet with new underlay for both flights of stairs. The refitted carpet and new carpet have clearly been fitted with more skill than the original fitting, and definitely enhance the appearance of my new bannisters. At all times I found everyone that I spoke to and met at A J Rogers to be helpful, friendly and above all professional. I am thoroughly satisfied with their service.
Customer in Greater London Posted on 18/11/2022 , work completed 10/11/2022
The trader replied (on 21/12/2022)
Thank you so much for taking the time to leave this review. Neville Johnson are a quality company and a recommendation from them is certainly welcome! We always endeavour to help our customers and provide a top quality service. Our fitters are exceedingly skilled and will be very happy to hear from a satisfied customer. Many thanks.
Excellent work fitting stair runner
Customer Service
Quality
Value
I was very impressed with all the service received at all stages. The staff in the shop were knowledgeable and gave great advice, the carpet fitters were friendly and efficient. They all took time to make sure I understood the decisions being made and that meant I got exactly the end result I was hoping for. I am very happy with my stair runner and would certainly recommend using A.J Rogers.
Customer in Greater London Posted on 29/05/2023 , work completed 12/05/2023
The trader replied (on 07/09/2023)
Thank you for leaving a review - we are glad to hear that we were able to assist you with your decision making and that you are happy with the new runner.
Replacement carpets to lounge, hall and stairs
Customer Service
Quality
Value
Friendly, helpful, knowledgeable from moment we first entered the showroom. Patient help on selecting carpet with numerous samples to compare at home. Convenient dates arranged for fitting. Excellent work by James and Jack in moving some furniture, removal of old carpet and underlay and cleaning up before efficiently and expertly laying new carpet. It was a pleasure to have them working in our home. Overall experience excellent, very pleased with the end result and price charged. Happy to recommend them.
Customer in Greater London Posted on 21/03/2023 , work completed 14/03/2023
The trader replied (on 05/04/2023)
Thank you for your review which we shall also be sharing with all our team - who do really welcome feedback from our customers and are a credit to our company. Any recommendations are of course very welcome, as together with returning customers, is the main source of income for us and essential for future business. So please accept our thanks for taking the time to give your review.
Great reliable company
Customer Service
Quality
Value
We have been using AJ Roger’s for many years, quick to reply and always do a fantastic professional job, we wouldn’t use anyone else.
Customer in Greater London Posted on 28/04/2023 , work completed 28/04/2023
The trader replied (on 07/09/2023)
Thank you for your valued review which is much appreciated.
Very satisfied
Customer Service
Quality
Value
We have used A J Rogers many times in the past and, as always , with their recent carpet fitting of hall, stairs and landing, the work was carried out most efficiently . They arrive on time, are friendly, professional and leave no mess, hoovering the spaces when finished. The standard of work is excellent and we would highly recommend this firm.
Customer in Greater London Posted on 29/04/2024 , work completed 23/04/2024
The trader replied (on 03/05/2024)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. Looking forward to seeing you again in the future.
Great work and tidy
Customer Service
Quality
Value
Just had AJ Rogers & sons fit a lovely carpet on our stairs, hallway and bedroom. I would like to comment on there first class customer service we received from ladies in shop, from Dan who measured up and finally to Alex and James the fitters on the day, they were well mannered and finished the job to a high standard, but a huge big thanks to all of them. First time using them and certainly won’t be the last!
Customer in Greater London Posted on 11/09/2024 , work completed 29/08/2024
The trader replied (on 13/09/2024)
Thank you so much for your kind words! We are thrilled to hear that you are delighted with the results and all of our team. It was a pleasure to work with you on this project. We look forward to working with you again in the future.
Great quality rugs and service
Customer Service
Quality
Value
I needed to replace three large area rugs that I was having problems keeping stain free. I got great advice on what material to use and help with colour matching. I am very happy with the result and will be using AJ Rogers again soon.
Customer in Greater London Posted on 02/10/2024 , work completed 27/09/2024
The trader replied (on 04/10/2024)
Thank you for your lovely review. We are happy we were able to advise you and help with choosing the perfect match for your new rugs. We look forward to working with you again in the future.
Very professional service
Customer Service
Quality
Value
We have recently had Amtico laid throughout the whole ground floor of our house. We are delighted with the finished result. A J Rogers were efficient and professional from start to finish. From the quote, to the removal of our existing floor to the laying of our new floor, I have no complaints whatsoever. I would definitely recommend this company.
Customer in Greater London Posted on 03/12/2024 , work completed 02/11/2024
The trader replied (on 05/12/2024)
Thank you so much for your review! We’re thrilled to hear that you’re happy with your new Amtico flooring and that the process met your expectations from start to finish. It’s wonderful to know our team’s efficiency and professionalism made the experience a positive one. We look forward to working with you again in the future!
Fantastic flooring company!
Customer Service
Quality
Value
I am so delighted with my new flooring, thanks to everyone working at AJ Rogers & Sons. I now have beautiful new carpets and stunning ‘Featured Oak’ Amtico (LVT). I will certainly be recommending this family run business. The work is of such a high standard and everyone has been so professional, helpful and friendly through the whole process from Jordan who helped guide me with my choices in the shop to Kevin coming round to do a survey, the logistics team to set dates and the fitters (Alex & Ben - carpets and Stuart & Jay - Amtico ) who all did such an amazing job and were extremely careful not to damage my newly painted walls and skirting boards! Thank you!
Customer in Greater London Posted on 11/03/2025 , work completed 05/03/2025
The trader replied (on 13/03/2025)
Thank you so much for your wonderful review! We’re delighted to hear how happy you are with your new flooring and that our team provided such a positive experience from start to finish. It’s great to know that Jordan, Kevin, our operations team, and our fitters—Alex, Ben, Stuart, and Jay—were all able to contribute to making the process smooth and enjoyable for you. We take great pride in our work, and your kind words truly mean a lot to us. Thank you for your recommendation, we really appreciate your support! Enjoy your beautiful new carpets and Amtico flooring.
Great service with friendly and knowledgeable staff
Customer Service
Quality
Value
We have used Roger's and Sons before but, mistakenly, thought that they wouldn't want to bother with the work we needed this time: two small rooms to be fitted with vinyl flooring. We were delighted with the response when we asked for a quotation. A home visit was arranged and completed within a few days. We were told there could be a delay as there was a pre-Christmas rush but once we confirmed the order the fitting was arranged for 10 days later. The fitter arrived promptly and worked efficiently and tidily to fit both floors. He kept us informed of his progress and the next steps to make sure the floors were smooth and well-fitted. We are very pleased with the results: both the kitchen and the bathroom now not only look better but feel better underfoot. All of the staff we met or had telephone conversations with were unfailingly polite and helpful. We will be going back soon for new carpets in larger spaces.
Customer in Greater London Posted on 20/11/2025 , work completed 14/11/2025
The trader replied (on 26/11/2025)
Thank you so much for your lovely review. We’re happy that the process went smoothly for you, even during the busy pre-Christmas period. No job is too small, and we’re glad you got in touch. It’s great to hear that the fitter worked efficiently and kept you informed, We’ll be sure to pass your kind words on to the team. We really appreciate your continued trust in A J Roger’s and Sons and look forward to helping you again with your new carpets soon.
Top quality work and advice
Customer Service
Quality
Value
AJ Rogers provided all our carpets and luxury vinyl flooring for our house renovation. They were patient with us and helped with our choices, their range of products were far better than other local suppliers. The staff were always keen to help and responsive with top product knowledge. Installation was all to schedule and of the best quality by a friendly team of fitters. We're loving being in our new house with beautiful flooring.
Customer in Greater London Posted on 01/11/2025 , work completed 30/10/2025
The trader replied (on 04/11/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you’re enjoying your new flooring and that our team could help make your renovation a smooth and enjoyable experience. It’s great to know our range, advice, and fitting service met your expectations. We’ll be sure to pass your kind words on to our fitters and showroom staff. Wishing you many happy years in your beautifully finished home!
Re-fitting carpet
Customer Service
Quality
Value
Brilliant service as always. Great job done, very efficient, polite and quick to fit us in. Huge thanks 🙏
Customer in Greater London Posted on 12/12/2025 , work completed 05/12/2025
The trader replied (on 20/12/2025)
Thank you so much for taking the time to share your positive experience with us. We look forward to seeing you again in the future.
Which? Local Review
Customer Service
Quality
Value
All work carried out skillfully and efficiently (2 Amtico tile floors and one fitted carpet). Have used them for fitted carpet in bedroom, tiles in kitchen and hall. In each case the craftsmanship was superb.
Which? Trusted Traders Consumer Posted on 16/07/2009 , work completed 16/07/2009
Excellent
Customer Service
Quality
Value
A J Rogers have laid both carpet, vinyl and wood floors for us over the years and I won't go anywhere else. They are so easy to deal with. Their knowledge about and choice of flooring is first rate. All the staff are so easy to deal with, are genuinely friendly and the work is carried out quickly, quietly and neatly and the end result is perfect flooring. If you want a job done properly and to the highest standard I recommend them.
heidicat Posted on 19/11/2016 , work completed 19/11/2016
Could never do enough for you
Customer Service
Quality
Value
We have been having a number of home improvements taking place and therefore know what it is like to be let down and suffer poor customer care. However in amongst this work Rogers and Sons have advised, measured and laid a superb hallway wooden floor and completed it in time for Christmas! If we were not 100% happy they sent someone out and rectified the problem with no fuss. Could not be happier with their efficient and excellent work. Highly recommended. Stuart, Faith and family 21/12/16
Stuart Posted on 21/12/2016 , work completed 21/12/2016
Very helpful
Customer Service
Quality
Value
They carpeted the stairs for us and the end result is very very good. We liked the fact that they were patient in letting us keep the samples until we decided on a choice.
LuEyles Posted on 10/12/2014 , work completed 10/12/2014
Very professional on time.
Customer Service
Quality
Value
Very knowledgeable was able to offer good advice and alternatives to areas. I had not given much thought.
Annette, Surrey Posted on 21/04/2016 , work completed 21/04/2016
My Review
Customer Service
Quality
Value
Very good, very prompt, very clean.
Reg, Kent Posted on 30/08/2016 , work completed 30/08/2016
Wholly professional job
Customer Service
Quality
Value
We retained AJ Rogers to procure and fit new carpets for our bedroom, hall and stairs. From the initial consultation through to the delivery and fitting of the carpets we found them to be professional, timely and friendly. Would emphatically recommend their services.
Charlie, Kent Posted on 15/08/2016 , work completed 15/08/2016
Professional, family business.
Customer Service
Quality
Value
For the past 20 years, I have used AJ Rogers & Sons Ltd for all my flooring requirements. They are a reliable, honest, and very professional family business, and I wouldn't use any other flooring company in the area.
Alison, Kent Posted on 28/09/2016 , work completed 28/09/2016
Great work
Customer Service
Quality
Value
We have never used AJ Rogers before but see their vans everywhere. From start to finish they are extremely efficient and professional. Nothing was too much trouble and our stairs and landing look great! Very pleased and will use them in future .
Jackie Posted on 13/03/2017 , work completed 13/03/2017
Quality firm
Customer Service
Quality
Value
We have used A J Rogers and Sons for several flooring projects, including marmoleum tiling (dining room, kitchen and hall), marmoleum sheeting (bathroom) carpeting (loft landing and stairs) and laminate flooring (four bedrooms in total). I have used the firm over and over again because I trust them to do a good job. I am very happy to recommend them. Throughout I have found the sales and fitting staff courteous, helpful and clear on costs. Where there has been unexpected additional work to do discovered during the job they have been quick to react and set out the options and cost implications. The fitting staff have worked hard for a quality finish and been happy to return if I have asked them to (once for a marmoleum tile that needed adhesive and once for a squeaky floorboard under a laminate floor that required half the floor to be raised and relaid). As one of the fitters said, 'We're not happy unless you're happy'.
Anonymous Posted on 17/02/2017 , work completed 17/02/2017
Excellent as always
Customer Service
Quality
Value
Another job completed by A.J.ROGERS & SONS LTD., to our satisfaction. Superb company to deal with from the showroom to the fitter, nothing is too much trouble. Wouldn't go anywhere else.
jim brown Posted on 15/04/2017 , work completed 15/04/2017
Another professional job
Customer Service
Quality
Value
We've used AJ Rogers for wood flooring, carpets and Amtico downstairs. We've now moved upstairs and as usual we received a friendly and professional service, both pre-sales and during installation. Highly recommended.
plineok Posted on 15/09/2017 , work completed 15/09/2017
Excellent Experience
Customer Service
Quality
Value
Good customer service seems to be a rarity these days but not as far as AJ Rogers are concerned. We found them to be thoroughly professional from start to finish, pleasant to deal with and an excellent job that we are very happy with, carried out speedily and efficiently.
Williams Posted on 03/10/2017 , work completed 03/10/2017