Endorsed by Which?

A J Rogers & Sons Limited

4.9

308 Reviews

Opening Hours
Today - 09:00–17:00
  • Monday - Closed
  • Tuesday 09:00–17:00
  • Wednesday 09:00–17:00
  • Thursday 09:00–17:00
  • Friday 09:00–17:00
  • Saturday 09:00–17:00
  • Sunday - Closed

About

Founded in 1966, A J Rogers and Sons is the leading carpet and flooring company, based in South London. We are a family run business celebrating over 50 years with a reputation built on personal service, professionalism and most importantly, quality.

Peter and Trevor Rogers, sons of founder Anthony, take a hands-on approach to running the business, and share an in-depth knowledge of flooring, materials and installation techniques.

These skills remain core to the operating values of the company, and we are fairly unique in that we employ our own in-house teams of highly trained fitters to ensure a perfect installation for you every time.

Our friendly and knowledgeable team offer a complete service, from initial enquiry through to installation by our own skilled fitters. Let us inspire you! Visit our showroom in Bromley and meet our team – we’ll help you to unlock the potential of your home.

What we do

  • Flooring services

    • Wood flooring installation
    • Carpet fitting
    • Floor laying
  • Carpets and flooring

    • Flooring showrooms and shops
    • Carpet showrooms and shops
    • Carpet fitting
  • Carpet and upholstery cleaners

    • Steam cleaning
    • Carpet cleaning
    • Anti-stain treatment
  • Steam cleaning

  • More Services

    • carpet wood vinyl marmoleum fitting

Customer reviews

Why you can trust these reviews

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100% of the reviews we publish have been through our stringent moderation process.

4.9
308 reviews
Customer Service
5.0
Quality
5.0
Value
4.8
Sort by
Fantastic stairs and landing job with attention to detail and friendly, professional service
Customer Service
Quality
Value
Thank you so much AJ Rogers & Sons for doing a flawless carpet job on our stairs, mezzanine and main landings. My partner and I are super happy with the results! It wasn't a straightforward job, as the house was built around 1903: the landings weren't level, a few floorboards were dodgy and one stair needed bracketing. Dan came to measure up and was really helpful in explaining what remedies they could offer to fix the issues. He said he'd draw up both a 'bare minimum' and 'bells and whistles' quote so we could choose what level of investment we wanted to make. Everything was itemised so we could choose what quality underlay we wanted etc. We secured the booking with a 50% deposit and arranged a mutually convenient date. The fitters did a great job over two days. They were professional, efficient and cleared up both days so we could use the space ok overnight. Would highly recommend this family firm. It was infinitely better than a certain chain of carpet fitters we've used on a different project!
Customer in Greater London Posted on 06/11/2024 , work completed 30/10/2024
The trader replied (on 09/11/2024)
Thank you so much for your thoughtful and detailed review! We’re thrilled to hear that you and your partner are so happy with the carpet. We know that homes built in the early 1900s often bring unique challenges, so it’s wonderful to hear that Dan was able to offer solutions that gave you the flexibility to choose what worked best for your home and budget. It’s fantastic to hear that our fitters met your expectations as well. Thank you for choosing AJ Rogers & Sons and for recommending us—it means so much to our family business!
Excellent and reliable service
Customer Service
Quality
Value
We have been customers for several years now, and would not consider going to anyone else. We have always received honest and practical advice, and work carried out has always been of the highest standard. Recently we have had new flooring laid in our cloakroom; and the hall, stairs and landings completely refitted with carpet - we're really pleased with the results. A very friendly team, keen to help - we wholeheartedly recommend them.
Customer in Greater London Posted on 25/10/2024 , work completed 10/10/2024
The trader replied (on 26/10/2024)
Thank you so much for your continued trust and loyalty over the years! We're thrilled to hear you're happy with the new flooring. Providing helpful advice and quality work is always our goal, and it’s wonderful to know that this commitment has made a difference for you. It was a pleasure working with you, and we’re here anytime you need us. Thank you for the recommendation and lovely review.
Great as always
Customer Service
Quality
Value
Good quality carpet and a good solution for a tricky staircase. James did a great job of the fitting.
Customer in Kent Posted on 10/09/2024 , work completed 02/09/2024
The trader replied (on 12/09/2024)
Thank you for your 5 star review! we appreciate your kind comments and will pass this on to James and the team.
Replacement of bathroom flooring.
Customer Service
Quality
Value
Work - took up old flooring, repaired/re-screeded and relaid new flooring. Work was completed to planned schedule and quoted price. Showroom staff pleasant and efficient, and those doing the work were smart, pleasant and very efficient. Trader - A J Rogers have carried out previous works for us (new landing and stair carpeting, new hall wooden flooring). Our experience with all jobs has been highly satisfactory. We would not hesitate to use them in the future.
Customer in Greater London Posted on 26/05/2025 , work completed 22/05/2025
The trader replied (on 28/05/2025)
Thank you for your kind review. We’re so pleased to hear that you’re happy with the recent work and past projects. It’s always a pleasure to work with returning customers, and your feedback about our team’s professionalism and efficiency means a great deal. We truly appreciate your continued trust in A J Rogers and look forward to helping with any future flooring needs.
Brilliant Service
Customer Service
Quality
Value
From my first visit at the showroom to the day of completing my kitchen flooring I received nothing but excellent service. All of the staff have gone out of their way to ensure the work was completed on time to the highest standard and to budget. Thank you
Customer in Greater London Posted on 28/05/2025 , work completed 15/05/2025
The trader replied (on 30/05/2025)
Thank you so much for your review! We’re glad to hear that you had such a positive experience with us. From your first visit to the showroom right through to the completion of your kitchen flooring. Our team takes great pride in delivering high-quality service, and it’s wonderful to know we met your expectations in terms of timing, quality, and budget. Thank you for choosing us, it was a pleasure to work with you!
High standard of work from a friendly team at A J Rogers
Customer Service
Quality
Value
We are delighted with our contemporary stair and landing carpet fitted by this well established professional team. Good attention to detail, helpful advice in the showroom to find a contemporary carpet with a smart stripe pattern which could be shaped as a runner for the lower staircase. Stripe pattern thoughtfully calculated at the template stage and a fair amount of trouble taken to find the right threshold to work with the smoked wood flooring. We got estimates from 3 firms, and A J Rogers were competitive whilst providing a thoughtful cheerful service.
Customer in Greater London Posted on 16/03/2025 , work completed 12/03/2025
The trader replied (on 20/03/2025)
Thank you so much for your wonderful review! We’re delighted to hear that you’re pleased with your new stair and landing carpet. It was a pleasure helping you find the perfect design and ensuring the runner worked seamlessly with your space. Attention to detail is something we take great pride in, so we’re glad you appreciated the care taken. Your kind words about our service mean a lot to us, and we truly appreciate you choosing A J Rogers. Enjoy your new carpet, and we hope to see you again in the future!
Excellent carpet advice and fitting.
Customer Service
Quality
Value
I visited the showroom to choose a new bedroom carpet, the customer assistant was extremely knowledgeable and helpful, selecting a shortlist of carpet samples that met my budget and preferences and giving me as much time as I needed to discuss requirements. They arranged for samples to be sent to me and confirmed all the prices promptly in a follow-up email. They explained the order and fitting process clearly in advance. The price was very reasonable for a good quality carpet. The fitting date was scheduled 6 weeks in advance and the access requirements checked, and the fitters' arrival time was confirmed the day before. They arrived promptly, were professional and courteous and worked swiftly to complete the work, clearing up well afterwards. I wouldn't hesitate to recommend them to others.
Customer in Greater London Posted on 31/08/2025 , work completed 26/08/2025
The trader replied (on 09/09/2025)
Thank you so much for taking the time to share such a detailed and thoughtful review. We’re delighted to hear that you found our teams helpful and knowledgeable, and that the process from selecting samples through to fitting was clear and straightforward. We truly appreciate your recommendation and look forward to welcoming you back whenever you may need us again in the future.
First rate service
Customer Service
Quality
Value
I have used A J Rodgers three times over the past 15 years and they are helpful, efficient and respectful. At all stages of the process, it is a painless experience using AJ Rodgers . From Kevin, who visited to advise us and measure up, to Ben and the team, who fitted our hall, stairs, and landing, plus two bedrooms, their skills and expertise were first rate.
Customer in Greater London Posted on 02/07/2025 , work completed 26/06/2025
The trader replied (on 04/07/2025)
Thank you so much for your continued support over the past 15 years – it truly means a lot to us. We’re delighted to hear that your experience with A J Rogers has been consistently smooth and positive. Kevin, Ben, and the entire team take great pride in delivering helpful, efficient, and respectful service, so it’s wonderful to know their efforts made the process painless for you once again. We’re grateful for your kind words and look forward to helping with any future projects you may have!
High quality installation
Customer Service
Quality
Value
A J Rogers have just installed Amtico floors in 3 rooms. The standard of workmanship is first class, and I wouldn’t hesitate to recommend them. They are punctual, highly skilled and clear up after themselves.
Customer in Greater London Posted on 24/01/2025 , work completed 22/01/2025
The trader replied (on 29/01/2025)
We are so glad you had a positive experience with A J Rogers and Sons. Your support is invaluable to us. We look forward to welcoming you back when you next need us.
Great service as always!
Customer Service
Quality
Value
Super friendly and efficient family company to deal with. Have used them for a number of years and they never fail to disappoint. They really value their customers..we needed a bedroom carpet fitted before Christmas and they were fully booked but pulled out all the stops to squeeze us in. Highly recommend.
Customer in Greater London Posted on 20/12/2025 , work completed 16/12/2025
The trader replied (on 10/01/2026)
Thank you so much for the lovely review and for your continued support We’re really pleased we could fit your bedroom carpet in before Christmas and really appreciate the recommendation. It means a lot to our team!
First class!
Customer Service
Quality
Value
From choosing new carpet, through measuring and estimating to completion, everyone in this family run business was knowledgeable, helpful and efficient. The two fitters moved and repositioned all the furniture - including an upright piano - with care. Nothing was too much trouble. Very highly recommended!
Jean, London Posted on 13/03/2015 , work completed 13/03/2015
Excellent job, prompt & professional
Customer Service
Quality
Value
Very efficient service. Clean, prompt, polite and professional. Any queries dealt with promptly and with courtesy. Will definitely use them again and would not hesitate to recommend to friends and family.
Norma, Kent Posted on 22/08/2016 , work completed 22/08/2016
Excellent Service
Customer Service
Quality
Value
Excellent service from this family firm , as always. Having laid a number of floors for us over the years, we had them all cleaned recently. It was a big job, and they did their best to fit it all in before Christmas, at quite short notice. Cheerful friendly staff and they are now all looking fabulous!
Rhonap Posted on 11/01/2017 , work completed 11/01/2017
A personal professional job
Customer Service
Quality
Value
I usually buy carpets from one of the large high street stores. However as this job involved using an intricate pattern carpet on hall, 2 landings and 2 flights of stairs I used this local firm. More than happy with their service, in the shop, the estimator and the fitters, who did an excellent job in friendly manner and cleared everything up afterwards.
Michael, Kent Posted on 12/01/2017 , work completed 12/01/2017
Another satisfied customer!
Customer Service
Quality
Value
From fitting carpets and restoring 1960's finger parquet flooring to laying the Amtico in the kitchen - not to mention the patient and well-informed advice and suggestions prior to ordering - A J Rogers have come up trumps for us every time. Thoroughly recommended.
Satisfied Customer Posted on 02/12/2016 , work completed 02/12/2016
Excellent service at every level
Customer Service
Quality
Value
From the range of materials on display through to the final fitting or installation Rogers continues to offer excellent service and focus on customer needs. Our recent Amtico installation was superb; following helpful advice on colour and layout, the two teams who prepared the floor and laid it were professional in every respect. We would always recommend, without hesitation, Rogers to friends. Jo & Laurence: 08/12/16
Laurence Posted on 08/12/2016 , work completed 08/12/2016
Amazing, professional company.
Customer Service
Quality
Value
I had been recommended by a friend to use AJ Rogers and was comforted to know they had been established for fifty years. I was amazed at the detailed measure and expert advice. The shop staff were very friendly and helpful when choosing carpet, even though the shop was always busy. AJ Rogers and Sons were hardworking and friendly and we were pleased with the end results. The job carried out was very efficient and we experienced the entire process with ease. I will be recommending this family run company to everyone I know! The best around.
Linda, Kent Posted on 12/11/2016 , work completed 12/11/2016
Excellent
Customer Service
Quality
Value
Courteous, efficient, professional and punctual.
Susan, Kent Posted on 25/11/2016 , work completed 25/11/2016
Very impressed
Customer Service
Quality
Value
A J Rogers and Sons have recently installed my bathroom flooring. I was incredibly impressed with the help and knowledgeable advice I received. Trevor came to estimate and he was incredibly clear with his measure and explanations. The fitters were respectful and took their time when fitting the flooring. Overall, I am incredibly pleased with the end result and I will be using them again in the future.
Helen, Kent Posted on 11/11/2016 , work completed 11/11/2016
Recommended
Customer Service
Quality
Value
In Spring this year, I used AJ Rogers to fit new carpets, including the underlay and they also looked after the flooring in our bathroom and bedroom. We were kept very well informed throughout.
Bernard Posted on 10/12/2014 , work completed 10/12/2014
A Which? Trusted Traders staff member replied on behalf of the trader (on 22/06/2015)
Thank you for your kind review. We are so pleased that you enjoyed your carpet !
Well done A.J.Rogers
Customer Service
Quality
Value
It is so reassuring to have a family run company who know their product, value their customers and give excellent service from start to finish. We have been using them for over 25 years and never been disappointed.
G Jackson Posted on 06/10/2016 , work completed 06/10/2016
Very Happy
Customer Service
Quality
Value
Never used A J Rogers before but they came highly recommended by a friend and we will definitely be using them again Lovely job
FBook1 Posted on 01/03/2017 , work completed 01/03/2017
Excellent job
Customer Service
Quality
Value
Excellent Job, very professional and timely
Kinggraham Posted on 30/09/2017 , work completed 30/09/2017
Excellent job and first class aftercare
Customer Service
Quality
Value
A J Rogers & Sons fitted Amtico flooring in our new extension. They are a highly professional company. The price they quoted was very competitive. The work was carried out to an excellent standard. More significant perhaps there were a couple of things that came up after the fitting which needed some extra work. They carried out this work without any fuss and at no extra charge. I would have no hesitation whatsoever in recommending this company.
docpaul Posted on 24/10/2017 , work completed 24/10/2017
Great service
Customer Service
Quality
Value
From the time I went into the shop to discuss options until today when the carpet was treated with stain protection, it has been an extremely positive experience. Everyone has been helpful, efficient and pleasant to deal with. They met my deadline for when I wanted the carpets fitted, the fitters left the house neat and tidy, the mats were delivered the day after the carpet was fitted - which was an unexpected bonus (I thought this would take several days). I am delighted with the service I have received and how my carpets look.
Julia Larsson Posted on 11/05/2018 , work completed 11/05/2018