We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Endorsed by



Trusted Traders

Pure Electric

Logo on white
Opening Hours
Today - 24 hours
  • Monday - 24 hours
  • Tuesday - 24 hours
  • Wednesday - 24 hours
  • Thursday - 24 hours
  • Friday - 24 hours
  • Saturday - 24 hours
  • Sunday - 24 hours
Profile thumb pure electric 1


38 Reviews


Welcome to my Which? Trusted Traders website.

I am centrally based just outside of Poole and I serve all Towns and Villages throughout all of Dorset. I welcome all electrical jobs regardless of size, and small jobs are very welcome too.

Which? Trusted Traders are the original and the very best at vetting and monitoring trades and protecting consumers, and as such we are very proud members. I believe that you will not find a more reputable; approved, experienced and qualified electrical service locally offering such exceptional customer service, delivering work to the very highest of standards and best practice.

I would gladly welcome the opportunity of providing you with a competitive quotation and free advice on any job that you may require a reputable fully qualified electrician. A prompt and reliable first class customer service is always provided.

Thank you for taking the time to read my service information.

Best wishes,

Lee Ward MICWCI EngTech MIET.

What we do

  • Electricians

    • Electrical installations
    • Electrical testing services
    • Electrical emergency services
  • Security equipment suppliers and manufacturers

    • Burglar alarm systems
    • CCTV & video equipment
    • Intercom systems
  • Lighting contractors

    • Emergency lighting
    • Emergency lighting annual testing
    • LED lighting
    • Lighting LED upgrades
    • Outdoor lighting
    • Security & Emergency lighting installations
  • Alarm and security equipment installers

    • Access control
    • Alarm installation
    • CCTV installation
    • Door entry systems
    • Electric gates
  • Fireplace and stove installers

    • Electric Fires
  • Smart Homes

    • Home automation
    • Home Cinema
    • Security
  • More Services

    • fault finding
    • fire alarms
    • electric vehicle charging

Customer reviews

38 reviews
Customer Service
Sort by
Light fitting and emergency electrical outage
Customer Service
1) Internal and external light fitting 2) Emergency call out for electrical outage Lee's standard of work was of the highest quality and his professionalism and pride in his work shone through. His attention to detail was excellent and he was very flexible in what was required. We were very impressed and grateful for his customer service as he answered an emergency call when we lost electricity due to a problem with our trip meter. He came within two hours and rectified the fault. For both areas of work he maintained contact to ensure that his work and the electrics were exactly as we would want. The work for light fitting was done to the agreed schedule and exactly as quoted. With regard to the emergency work the amount charged we considered very reasonable. We would have no hesitation in recommending Lee.
Customer in Dorset06/02/2020
Excellent work as usual - installed a wall-mounted TV and sorted out the aerial connection in the loft
Customer Service
Lee has done lots of work for me over the years and can be 100% relied on to do a professional job every time. He is a perfectionist; plans the work in consultation with me and does a very professional, well thought out and considered job every time. He is meticulous in cleaning up, extremely helpful and makes sure that I'm completely happy with the work when it's complete. Fantastic guy - can't recommend highly enough.
Carol in Dorset21/01/2020
The trader replied (on 30/01/2020)
Thank you Carol, much appreciate your comments.
New ceiling light fixture
Customer Service
I was impressed by the way he came in to do the job, wasnt a major job but was very happy. He came the next day after I phoned him, and confirmed he was on the way. Very friendly chap, knew what he was doing so I'm very happy
Which? Trusted Traders Consumer10/12/2019
Excellent Work as usual
Customer Service
We use Lee for all our electrical jobs and that's because he is so professional, respectful and highly efficient and we really trust his work. This was a very small job, but he was on time, did the job, was very tidy and a pleasure to deal with as usual. Its fair to say we would recommend him to everyone 100%. Trust is so important, so when you find a good tradesman at anything its one less to find. Thankfully Lee is still young so we have an Electrician covered for plenty of years yet!
Customer in Dorset07/11/2019
Excellent & trustworthy
Customer Service
I am very happy with the work completed. Lee is properly accredited and experienced, and a thorough professional. I would happily have Lee work for me again.
Customer in Dorset07/10/2019
Excellent professional job.
Customer Service
Fast, efficient service, did a very good job, will certainly use again.
Hilary, Dorset09/08/2019
Prompt, friendly service
Customer Service
Lee responded very quickly to my enquiry, within 30 minutes, and he was able to come out the next day to fix the fault. He also provided me with excellent electrical safety advice. Will definitely use Pure Electrical again.
Vanessa, Dorset04/05/2018
Professional, polite and honest
Customer Service
I asked Lee to fit a chandelier for me. He agreed a rate and price over the phone. On the day Lee texted me an ETA, he was on time, introduced himself was polite, professional and honest. Lee explained to me that to fit the chandelier safety he needed to move it slightly from original fitting. Despite extra work Lee did not charge me extra. Lee is honest and trustworthy, I have been made to feel uncomfortable by other tradesman, but Lee is a gentleman. It is important for me to feel safe in my home. I would recommend Lee highly and will definitely be asking him to do other jobs for me in the future.
Anne, Dorset03/05/2018
Absolutely went above and beyond
Customer Service
Lee is an absolute gem - I called him in a mad panic because everything just stopped working suddenly and offered to pay anything it cost to get him out to fix the issue before I go on holiday, and instead of taking advantage of this (which I wouldn’t blame him for!) he instead very patiently stayed on the phone with me for an hour and talked me though how to isolate the issue myself and we fixed the problem! Incredibly helpful and patient and knowledgable, would call him out for an actual paid job any time!
Mithy R22/02/2018
Prompt and professional
Customer Service
The electrician was on time, worked continuously, was tidy and cleaned when he finished. He was smart and tidy in appearance and did an excellent job.
Margaret, Dorset23/08/2017