Endorsed by Which?

The Pure Water People

4.8

1820 Reviews

Opening Hours
Today - 08:30–12:30
  • Monday 08:30–19:30
  • Tuesday 08:30–19:30
  • Wednesday 08:30–19:30
  • Thursday 08:30–19:30
  • Friday 08:30–19:30
  • Saturday 08:30–12:30
  • Sunday - Closed

Organisations and Awards

AUGUST 2021

About

We can do everything and anything to make your water wonderful at home, from softening to more advanced levels of purification, we provide you with an energy efficient solution that requires minimal salt and saves you money!

The Pure Water People Ltd (PWP) will provide you with an exclusive range of products that will purify your drinking, cooking and even household water to degrees only dreamt of by your water supply company.

With literally thousands of satisfied customers, our passion is the purity of your water and the numerous benefits it provides.

Our outstanding reviews speak for themselves, we love to make water wonderful and our ethos is to deliver an outstanding service with one of the best products in the market place today!

What we do

  • Water softener installation and maintenance

  • Plumbers

    • Water softener installation and maintenance
  • Water treatment

  • More Services

    • water purification
    • drinking water treatment

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

How can we be so sure?

100% of the reviews we publish have been through our stringent moderation process.

4.8
1820 reviews
Customer Service
4.9
Quality
4.9
Value
4.6
Sort by
A great company from start to finish
Customer Service
Quality
Value
This is the second time I have used The Pure Water Company in Bristol and for the 2nd time, their pre-sales communication and customer service from Kelly was exceptional. The installation engineer Kevin could not have been more helpful, professional, clean and tidy. Going the extra mile to explain the installation as it was taking place and making recommendations of how to cause the minimum disruption. I don't often right reviews but sometimes a company excels and Kevin and this team were amazing. Thank you.
Customer in Berkshire Posted on 16/05/2024 , work completed 16/05/2024
Water Softener Service
Customer Service
Quality
Value
Our regular annual water softener service was carried out in April 2024. This was very efficiently scheduled in a month or so in advance. An engineer, Mike, who had visited us on previous occasions arrived neatly turned out and with a very friendly demeanor. He carried out the work in exemplary fashion. In fact he even tightened a couple of loose waste pipe joints whilst he noticed whilst working under the sink. Mike undertook his tasks in a cheerful but professional way engaging most pleasantly with us during the visit. I have no hesitation in recommending the services of both Mike and his employers The Pure Water People.
Customer in Oxfordshire Posted on 18/05/2024 , work completed 22/04/2024
A pleasure to deal with!
Customer Service
Quality
Value
I have had the system for 2 years and have never experienced any problems. All contacts with company have been efficient and pleasant. For this service Mike arrived on time and carried out our service efficiently and quickly. He was polite, informative and couldn't ask for any more. Thanks
Customer in Posted on 24/05/2024 , work completed 22/05/2024
The trader replied (on 24/06/2024)
We couldn't ask for a nicer review - thank you!
12 Years & Counting, An Excellent Company and Service
Customer Service
Quality
Value
Lewes the "The Pure water People" technician provided a comprehensive service, which covered water softening and filtered drinking water. Lewes clearly explained why & what he was doing. I have been serviced annually for 12 years. Finally Lewes also gave me a look forward regarding the items that may need replacing next year. The Pure water People always call me in good time to arrange the service visit at a convenient time, their number is in my contact list as my BT Premium (VOIP) home phone and iPhone only ring if the incoming call is in their respective contact list.
Customer in Berkshire Posted on 25/09/2024 , work completed 24/09/2024
The trader replied (on 02/12/2024)
I will pass your kind words on to Lewis thanks for making the effort to say good things about us. Take care.
The purest water
Customer Service
Quality
Value
After many years of wanting one, today I finally had my pure water system fitted. Lee, the engineer was fantastic. He went through it all with me. He was efficient and tidy. Having lived in a hard water area my whole life, it’s absolutely amazing to have such wonderfully soft water now. The drinking water tastes lovely and even my children agree! Thank you ☺️ I will recommend you to everyone!
Customer in Oxfordshire Posted on 03/07/2024 , work completed 03/07/2024
The trader replied (on 01/08/2024)
Five stars and such warm words - I will pass your lovely comments on to Lee. Here's to many years of wonderful water to come!.....
Soft water system annual service
Customer Service
Quality
Value
Lewis, from Pure Water People, has just completed our first water system service. He was very courteous and explained, in simple language, what was happening. Overall a job well done and simple instructions for the layman to follow.
Customer in South Gloucestershire Posted on 27/09/2024 , work completed 27/09/2024
The trader replied (on 02/12/2024)
Thanks for reviewing our servicing team - and for leaving us ***** five fabulous ***** stars too!
On time and as expected
Customer Service
Quality
Value
Service engineer, Ian arrived on schedule and completed the annual service and main filter change. Discount offered as we were prepared to change the original service date to a date when the engineer was in our area on another job. We have enjoyed excellent service over the last 10 years.
Customer in Buckinghamshire Posted on 07/01/2025 , work completed 12/12/2024
The trader replied (on 29/01/2025)
Five lovely stars and very much appreciated too! Here's to 10 more years of wonderful water at home - take care!
water softener
Customer Service
Quality
Value
I had my 25 year old water softener replaced which was also fitted by Pure Water People. Very good friendly service throughout that time and I am sure this will continue. Highly recommend them.
Customer in Wiltshire Posted on 11/01/2025 , work completed 24/12/2004
The trader replied (on 29/01/2025)
Please do recommend us to lots of people - what can you buy today that lasts 25 years? Thank you for 25 years of custom and support.
Annual service water softener
Customer Service
Quality
Value
I have been using this company since 2017. During that time I have only used them for an annual service to the water softener. From the initial two installers, I have had a number of service engineers and have found them all to be be pleasant, clean in appearance, courteous. and tidy in their work.
Customer in Berkshire Posted on 24/11/2024 , work completed 22/11/2024
The trader replied (on 02/12/2024)
Thanks for leaving ***** five fabulous stars for our servicing team. See you soon!
A very efficient, thorough annual service & friendly
Customer Service
Quality
Value
Lewis come out and completed the work. He was efficient, friendly and his knowledge was great. Explained everything and answered any questions I had, I would highly recommend this company.
Which? Trusted Traders Consumer Posted on 25/11/2024 , work completed 19/11/2024
The trader replied (on 02/12/2024)
Lewis does love to get a mention on here, I will pass your kind words on to him. Thanks for taking the time to leave us ***** five stars - we do appreciate it.
Polite, professional and friendly
Customer Service
Quality
Value
Mike from Pure Water People did an excellent job replacing my old water softener system. He removed all the outdated pipework and installed a brand-new system with great care and professionalism. Throughout the process, he explained everything clearly, ensuring I understood how the new system worked and answering all my questions. Mike was polite, friendly, and very thorough. He also took the time to tidy up after the installation, leaving everything neat and clean. I’m very impressed with his attention to detail and the quality of his work. I would highly recommend.
Customer in Swindon Posted on 06/12/2024 , work completed 06/12/2024
The trader replied (on 09/12/2024)
***** five wonderful stars, we appreciate you taking the time to reviews us - I will pass your kind comments on to Mike too, he really does like to see his name up in lights here on WhichTT. Enjoy your new system and thanks for the repeat custom.
The most helpful annual service
Customer Service
Quality
Value
Lewis arrived to change drinking water filter. I had not thought to replace salt since my husband’s death and it was empty. Lewis explained why this meant he could not do the usual tests but he filled up the salt for me (Very heavy bags kept in garage) even taking the empty bags away for me. He showed me all the components of the system and how I could isolate it if I wanted to use a lot of water on the garden. When I told him that we had given up on using the drinking water tap because it was so slow he suggested a number of ways I could help with this. I now feel equipped to use the system, even buying 10kg bags of salt which are light enough for me to handle. I don’t think Lewis could have done anything more and I felt positive about the whole system when he left. He was polite, extremely helpful, and clearly knows fully about the system. He was professional and pleasant in equal measures.
Customer in Oxfordshire Posted on 11/12/2024 , work completed 09/12/2024
The trader replied (on 16/12/2024)
Five stars mean a lot to us here at team PWP and we are always here to lend a hand or offer advice if needed. Thank you for taking the time to review Lewis and your servicing experience. Take care.
Another Professional Annual Service
Customer Service
Quality
Value
During the past 7 years, I have used The Pure Water People to install and service my water softener and filtered water drinking systems. Telephone support and helpful reminders keep track of my installation and the service Team is very helpful and works cleanly. This year I had Lewis, who helped me understand my annual water consumption and make sure the settings were still to my liking. The benefit of the installation has meant, that in a hard water area, there is hardly any build-up of scale in showers, washing machines, dishwashers, toilets and the taps just seem to get more glossy.
Customer in Windsor Posted on 06/02/2025 , work completed 06/02/2025
The trader replied (on 18/03/2025)
This is a smashing review of our products and services, we appreciate you taking the time to come on WhichTT and say great things about us! Take care!
Water softener installation and under sink water filter
Customer Service
Quality
Value
After reviewing the technology of water softeners, we decided to choose an ion exchange resin system provided by Pure Water. Their sales guy Vincenzo went through the various size options and pricing. We chose Pure Water as they have a CRV system which is a charcoal filter cylinder that also removes chemicals before running through a 0.01 micron filter under the sink after the water has been softened. We managed to get an installation date before Christmas, and Kevin, an experienced plumber installed everything for us. There was some tricky plumbing to do as the water pipes in our 1930s semi-detached house is old. He walked us through everything he would do so that we informed about all the drilling and pipe work he wanted to fit. The installation took about 6 hours in total and was very thorough. Kevin was very knowledgeable and friendly and even installed the water tap with a product that he thought was better than the one we originally opted for, which was a good choice. The work was tidy, he cleaned up after his work and went through all the ways to control the water system. After everything was done, we felt confident in not only dealing with the water system but also the assurance that if anything does go wrong, the company have a great post installation service. All said and done, we feel we made the right choice with the company, especially given how expensive these water softener systems can be.
Customer in Oxfordshire Posted on 20/12/2024 , work completed 19/12/2024
The trader replied (on 29/01/2025)
Wow! such a wonderful and comprehensive review of our sales and installation process. We are chuffed to read that you are confident that you made the right choice, we know that you have too! Enjoy your wonderful water at home and all of the many benefits that it brings.
Already noticing the changes for the better - great service all round
Customer Service
Quality
Value
Having recently had some changes to the bathroom we were really noticing the hard water and limescale - which we have always been aware of but it got us to look in a company who could provide the service and soft water we wanted, that led us to The Pure Water People. From the initial call with the internal sales/booking chap, to the follow up call, speed of booking and the Engineer that came out to install the system the service has been super attentive and responsive. We have straight away noticed the softness of the water and a lot less limescale on the tiles/taps/glass which is great. And the water tastes so good too, no need to run it through the old filer before filling to kettle etc… I’d certainly recommend The Pure Water People for anyone requiring the same i.e. quality water ‘directly’ from the system they have installed, very pleased..!!
Customer in Berkshire Posted on 03/03/2025 , work completed 14/02/2025
The trader replied (on 18/03/2025)
Thankyou for such a comprehensive review - we really pride ourselves on delivering exceptional service in all areas of the business, before and after sales are so important to you and us. Enjoy your water at home and thankyou for choosing us to treat all of your water at home.
Excellent workmanship
Customer Service
Quality
Value
Kevin arrived his usual cheerful self after a difficult journey with the M5 closed in Somerset. He identified the faults replaced all the faulty parts and had the water running from both taps in about an hour. He tidied up, explained the invoice and left us to ring the office to pay. As always we are very pleased with the work that Kevin has done and recommend this firm if you are looking for a water filtration system.
Customer in Cornwall Posted on 12/11/2024 , work completed 12/11/2024
The trader replied (on 02/12/2024)
Please do recommend us to lots of people and don't forget our referral programme. I will pass your kind comments on to Kevin. Many thanks.
Excellent Service and Noticeable Results!
Customer Service
Quality
Value
We recently had a water softener and filtration system installed by Pure Water People, and the whole experience was fantastic. Kelly, the Operations Manager, kept in touch throughout by phone and email, and Vincenzo, the salesman, gave us a clear and confident explanation during the home visit that helped us make our decision. When it came to installation, Kevin the engineer was absolutely top-notch. He clearly knew what he was doing, walking us through his plan and explaining how everything would be fitted. His expertise was evident, and when any issues cropped up, he calmly explained our options and guided us toward the best solution. That kind of professionalism really put us at ease. Since the install, we've noticed a real difference: the filtered water tastes clean and crisp, and the softened water feels silky on the skin—especially noticeable after a shower or washing your hands. Highly recommend Pure Water People—great product, great team, great results!
Customer in Hertfordshire Posted on 03/05/2025 , work completed 17/04/2025
Excellent as always
Customer Service
Quality
Value
Mike has once again proven what an asset he is to the company. The service from the whole team continues to be of the same high standard that it has always been for the last 25 years. Thank you
Customer in Oxfordshire Posted on 06/05/2025 , work completed 25/04/2025
Kevin - The Pure Water People
Customer Service
Quality
Value
The pure water people sent out Kevin to fit the premier water system. He didn’t rush the job despite it being a Saturday and was very friendly and informative about his work. He explained thoroughly, how the system worked and what to do if there was a leak. I highly recommend Kevin, he is truly an asset to the Pure Water People!
Customer in South Gloucestershire Posted on 09/03/2025 , work completed 08/03/2025
The trader replied (on 18/03/2025)
Kevin really is an asset to us and he is very popular on WhichTT - thankyou for ***** five fabulous stars it really does mean a lot to us!
An excellent company
Customer Service
Quality
Value
Just had a softener and drinking water system installed in our fourth property and are as delighted with this as we were with the first three. Mike has done the installations for us and is an excellent man for the job. He is courteous, punctual, very knowledgeable and solution-focused. He goes the extra mile. We’ve always been delighted with his work and today is no exception. We have always found the company to be helpful and efficient. They know what they’re doing, you can trust them to get it right and they’ve always been quick to resolve any issues for us. No hesitation in recommending them.
(your username) Posted on 13/03/2025 , work completed 13/03/2025
The trader replied (on 18/03/2025)
We love your review - THANKYOU for choosing us to treat your water at home FOUR TIMES!!! What a compliment and what a wise customer ;-) We really do appreciate your investment in us and your wonderful words mirror our efforts here at PWP! Happy new home and water! Take care.
Great Reliable Service
We have used The Pure Water People for the past 15 years. They installed our water softener and drinking water filter in 2010 and have provided the annual service since. I cannot fault the service that they have provided. We have had one or two faults with the system over the past 15 years. The Pure Water people have always been responsive, initially over the phone to help try and isolate the problem and where required they have come out to the problem. We regularly see the same service engineer, in the past few years Kevin - always very pleasant and efficient. I have no problem in recommending the The Pure Water People.
Customer in Hertfordshire Posted on 16/03/2025 (Reviewer did not use service)
The trader replied (on 18/03/2025)
A business should be measured by how they behave when things do go wrong, because they can, whilst we aim for perfection its not always possible, It is great to see that we have lived up to our promises and your expectations of us too! Please do tell lot's of people about us and thank you for 15 years of custom and support - we really do appreciate it!
Installation of new Water Softener System
Customer Service
Quality
Value
The work was carried out by a senior engineer from the Company, whose name was Mike. He is an expert that is used for the specification & installation of systems where location, space and access is at a premium. We had already carried out the dismantling of kitchen racking where the unit was to be installed, leaving the open space where the new unit was to be installed, which involved locating existing water pipes, modifying and rerouting the overflow pipe thus allowing the original system to be disconnected for subsequent removal/disposal. The quality of workmanship was second to none and I would fully recommend both the Company and the Engineer should anyone require a first class job to be undertaken.
Customer in Somerset Posted on 22/04/2025 , work completed 16/04/2025
Annual Service
Customer Service
Quality
Value
We have a Water Purification System installed by The Pure Water People about five years ago and had our annual service, by them, today. I was really struck by Kevin, the engineer, who was courteous, professional and very thorough. He completed a water hardness test and found a fault within the system. He then clearly explained what needed to be done and how he was going to fix it. He completed the necessary service filter changes and when this was done fully recapped on everything. I would like to thank Kevin for his diligence, he is a credit to your company.
Customer in Hertfordshire Posted on 08/04/2025 , work completed 08/04/2025
Great work
We had a visit from Mike today to install our water system. Thank you for your patience and kindness in explaining and installing everything. He's a very experienced guy who cleaned everything up after he worked. I can't say anything else but it was fantastic to meet him. Thank you Mike for everything. We wish you and your family a Merry Christmas.
Customer in Oxfordshire Posted on 11/12/2025 (Reviewer did not use service)
Fantastic Service – Thank You AJ!
Customer Service
Quality
Value
Had a great experience with The Pure Water People. AJ came to install our water softener and did an excellent job. He was friendly, professional, and took the time to explain how everything works. The installation was smooth and tidy, and the difference in our water was noticeable straight away. Would definitely recommend both the company and AJ!
Customer in Greater London Posted on 16/09/2025 , work completed 15/09/2025