Backed by glowing reviews from customers praising a reliable, professional service, Homeglaze Home Improvements has been named Which? Trusted Trader of the Month for November 2020.

This isn’t the first time that the Essex-based company, which joined the Which? Trusted Trader scheme back in 2015, has caught the attention of our judging panel. This family-run company scooped top prize back in 2017 with a Trader of the Year title and won another Trader of the Month award last year.

We had a chat with Colin Morgan, owner of Homeglaze Home Improvements, to learn more about what makes the business so successful.

Do you think your company has what it takes to win? Read our guide on how to be the next Which? Trusted Trader of the Month.

Starting from the beginning

Today, the team at Homeglaze Home Improvements is made up of 12 dedicated members of staff, but that wasn’t always the case.

Back in 2011, Homeglaze was a one-man band. Speaking about the company’s journey to where it is today, Colin told us: ‘I started the business after spending 15 years working for large national companies. I decided there was a gap in the market to start a double-glazing company with a completely different ethos and create a new relationship with the customer, something which was lacking in the big national companies.

'I wanted to get back to basics in terms of philosophy and customer focus - giving customers no-nonsense pricing and award-winning products combined with great customer service from initial quotation all the way through to after-sales service.’

We asked Colin what makes him proud to work at Homeglaze Home Improvements.

‘Simple – our great customer relationships!’

In safe hands

Homeglaze Home Improvements has been treating customers to stellar service since the company was established back in 2010. Both our judges and customers have been impressed by the professionalism on show.

Commenting on the group’s Which? Trusted Trader profile page, one of our judges said: ‘I’m glad to see that the company responds to reviews. If I was a customer looking at this page, I would know I was in safe hands.

'Homeglaze Home Improvements is getting great reviews. It's very focused on providing a high level of customer service.'

At the time of writing, Homeglaze Home Improvements has an outstanding Which? Trusted Trader profile page. The company comes recommended by 100% of customers, scoring top marks for customer service, quality and value for money.

We’ve seen loads of examples of happy customers. One review praising the Homeglaze Home Improvements team says: ‘The workmanship was excellent and everything was tidied up at the end, also great care was taken not to make a mess indoors.

'I would also like to express my appreciation of the office staff and their communication with me.'

Another customer said: ‘Our experience of Homeglaze has been excellent and we highly recommend this company. We will be using them again soon for a new front door.'

The benefits of becoming a Which? Trusted Trader

Discussing the company’s decision to become a Which? Trusted Trader all those years ago, Colin told us:  ‘We joined the scheme to gain recognition for our quality and reputation and to reach new customers. Winning awards from Which? Trusted Traders has changed everything for us. Being part of the scheme has meant no more spending endless time trying to convince our customers of our reputation. It shows that we are really as good as we say we are.

‘Our customers often cite that being a Which? Trusted Trader is one of the things they look for when selecting our firm. It gives them peace of mind and confidence.'

The company proudly displays the Which? Trusted Trader logo whenever it can. You’ll spot the iconic logo on the group’s website and social media pages. It’s also found on Homeglaze Home Improvements vehicles and staff uniforms.

So what advice would Colin give to companies thinking about applying for the Which? Trusted Trader scheme? The Homeglaze Home Improvements owner thinks there are a whole host of benefits:

‘I would advise any traders to do everything they possibly can to sign up to the Which? Trusted Trader scheme. It really means something in terms of the validity of your company and to customers.

'When we receive a Which? Trusted Trader lead it is worth its weight in gold as many customers have already made up their mind to bring their business to your company even before they contact you.'

Congratulations to Homeglaze Home Improvements for winning November 2020’s Which? Trusted Trader of the Month award.

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