CareCo has been named Which? Trusted Trader of the Month for November 2026.

The company specialises in disability and mobility support, including rise and recline chairs, wheelchairs, home adaptations, stairlifts and more.

We spoke to Tom Watson, head of customer experience at CareCo, to find out more about the company and how being a Which? Trusted Trader has impacted business.

Stand out from the crowd and become a Which? Trusted Trader today. 

From humble beginnings to a nationwide provider

CareCo has been around since 2009, although originally under the name Discount Mobility Direct. 

‘Our founding director, Will Harrison, was just 14 years old when he started selling mobility aids right out of his parents' barn,’ says Tom. ‘As Will puts it, you could literally say CareCo was "born in a barn!"’

After outgrowing the barn, the company moved from strength to strength, expanding its showrooms alongside its website and officially changing its name in 2012. Today, it boasts a team of over 550 employees and 40 showrooms across the country.

‘It's a company that is truly dedicated to making every day a better day for its customers, and that is what originally attracted me three years ago. 

‘Every product and service that CareCo offers is carefully planned with a considered approach, given the emotion that can be associated with it, to ensure that it is the one that will make a difference to our customers' day-to-day.

‘Continuous improvement is embedded in our company values, with every colleague looking at how we can raise the bar for our offerings.’

At the time of writing, CareCo has an impressive 4.9 stars on Which? Trusted Traders (based on 270 reviews) and is recommended by 99% of customers.

A strong commitment to customers and charity

CareCo has a clear dedication to providing top-tier customer service, which is particularly important when they frequently deal with vulnerable groups.

One recent review from a customer who purchased a mobility scooter reads: ‘I had asked for [the scooter] to be put together by one of CareCo’s drivers as I'm 80, not in the best of health and knew I would be unable to put it together on my own. Their service was amazing and now I can't wait to finally get out and about.’

One of our judges commented that ‘the customer is clearly at the heart of everything CareCo does’, while another stated that they ‘adore how the main goal for this trader and their values is not revenue orientated, but understanding that what they do shapes the lives of whoever they are attending to that day.’

The company is also an involved and enthusiastic supporter of a number of charities, including Macmillan, Ambitious About Autism and Kits for Communities. 

‘We're incredibly fortunate to have a team of people who genuinely care about making a difference. Whatever we’re doing, our colleagues consistently demonstrate empathy, generosity and a willingness to give back. Their commitment to making every day a better day is what drives our charitable efforts and makes a positive impact in the communities we serve,’ says Tom.

Which? Trusted Trader endorsement brings standards higher

We asked Tom about how Which? Trusted Traders has impacted CareCo and what advice he’d give other traders looking to join the scheme.

‘The Which? brand has long been associated with trust and authenticity, which gives our customers the confidence that our operational services that deliver and maintain our Which? Recommended products are up to the standards that our customer base would expect.’

‘The Which? Brand indicates that you hold yourself to the highest standard, so back yourself to achieve Trusted Trader status.’

Congratulations to CareCo!

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