Franchise networks can now access information about Which? Trusted traders on the QFA website and request a call back about how an Endorsement from us can help their networks stand out from the crowd and reduce consumer detriment in the marketplace. 

Only trustworthy Franchise networks who meet our high standards can become Which? Trusted Traders. All applicants will have to pass our assessment process and agree to follow our Code of Conduct, just as all our Trusted Traders do.

Those who make the grade will be able to use our endorsement logo, giving customers confidence when looking for someone to work on their home, and making traders stand out from their competitors.

Franchisee, Engine Carbon Clean East Midlands, won our prestigious ‘Trader of the month’ award in October 2018, recognising them as a franchisee that are going the extra mile for consumers. See what they had to say about winning the award here and how being a Which? Trusted Trader has enhanced their business.

East Midlands franchisee Adrian said 'Many of our customers will quote the fact that we are a Which? Trusted Trader as the reason they chose us.'

'Why wouldn’t you join the Which? Trusted Traders scheme? It shows people that you're doing the right thing. When they want the job done properly (rather than just cheaply), it's a wonderful endorsement.'

If you are a Franchisor and a QFA member, apply now to become a Which? Trusted Trader.

‘Enforcing high standards’



Joel Bissitt, CEO at QFA said: 'The Quality Franchise Association is delighted to welcome Which? Trusted Traders to our family of partner members, who all go out of their way to make the franchising industry the very best that it can be. 

The services that Which? Trusted Traders bring to the Quality Franchise Association and its members, will be a credit and useful asset to every one and we look forward to working with Which? Trusted Traders in 2021.'


Poppy Hynam, Partnerships Manager at Which? Trusted Traders, said: ‘Which? Trusted Traders are thrilled to be joining the QFA as a Partner member. Given the rise in consumer detriment in the Home improvement sector since the pandemic, we are keen to work with like minded businesses and provide them with our seal of approval to sign post consumers to the very best networks.

We’re proud to be working with the QFA to highlight our Endorsement to Home improvement and motoring Franchises across the UK.’

If you are a Franchisor who would like to find out more about our Endorsement, visit our website and request a call back from the team. 


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