Endorsed by Which?

1st Choice Stairlifts Limited

5.0

75 Reviews

Opening Hours
Today -
  • Monday 08:30–17:00
  • Tuesday 08:30–17:00
  • Wednesday 08:30–17:00
  • Thursday 08:30–17:00
  • Friday 08:30–17:00
  • Saturday - Closed
  • Sunday - Closed

Why you can trust this trader

After undergoing rigorous assessment to become endorsed, every Which? Trusted Trader agrees to our Code of Conduct. This gives consumers the reassurance that they have the best possible protection and adds an extra layer of security to ensure best practices and procedures are followed. Which? fully investigates any breaches and will take any necessary action to ensure consumer protection.

Organisations and Awards

APRIL 2024

About

If it's an experienced, qualified lift company you want then look no further.

1st Choice Stairlifts is an independent family run company providing a wide choice of lifts that fit most stairs and homes for over 20 years.

Our Directors Coral and Colin Major have over 60+ years experience in the stairlift industry, working for the manufacturers before setting up 1st Choice Stairlifts in 2004.

We install stairlifts, Homelift Elevators and Wheelchair lifts, and we service, repair, maintain and remove lifts too.

We install new, reconditioned and Rental models for all stair types including Straight, Curved, narrow and even spiral stairs.

To try a lift out, call us to make an appointment to visit our Calne or Ferndown Showroom.

Our office is open Mon-Fri 8.30am - 5pm and our Emergency On Call Service is available 24/7, 365 days a year.

Dorset: Unit E6, 9 Nimrod Way, Ferndown Industrial Estate, BH21 7UH - Call 01202 873730

Calne: 25 Harris Road, Calne, SN11 9PT - Call 01249 814528

What we do

  • Disability and mobility

    • Stairlifts
    • Step Lifts
  • More Services

    • home lifts
    • wheelchair lifts
    • outdoor wheelchair lifts

Customer reviews

Why you can trust these reviews

All reviews are verified as being genuine and a true customer of this trader.

How can we be so sure?

100% of the reviews we publish have been through our stringent moderation process.

5.0
75 reviews
Customer Service
5.0
Quality
5.0
Value
4.9
Sort by
Platinum Curve Stairlift
Customer Service
Quality
Value
1st Choice Stairlifts recently replaced my old Stannah stair lift with a new Platinum Curve model. This was arranged with them whilst I was in hospital recovering from a stroke and they provide good liaison with me to arrange for the work to be carried out. The work was carried out as soon as possible in order for me to be able to leave hospital as it was essential for me to be able to access my upstairs bathrooms. They arrived on the agreed date and time and the removal and installation was carried out quickly and efficiently on the same day, both operatives were friendly and professional and kept me informed as to what was happening and did an excellent job.
Customer in Wiltshire Posted on 10/07/2021 , work completed 09/07/2021
The trader replied (on 12/05/2022)
Thank you so much for your kind words, we really appreciate you leaving us a review. So glad we were able to get you home from hospital quickly and safely with the help of your new stairlift. Best regards, Coral Affleck-Major, Owner and Director at 1st Choice Stairlifts
Excellent company and stairlift
Customer Service
Quality
Value
From my first contact with 1st Choice stairlifts until the completion of the installation this morning, this company has given me 5 star treatment throughout. Paul in sales met us at the showroom and nothing was too much trouble to show mum how everything worked and how simple it was to operate the stairlift. That was a godsend in helping us to convince her to get one! The installation carried out today by Jamie was 1st class, all done very safely and Covid compliant. His work was excellent, very clean and tidied & vacuumed up behind himself. His training instruction was very clear and easy to understand. Very happy to recommend and endorse this company to anybody with mobility issues looking for assistance.
Mrs H Smith in Wiltshire Posted on 05/07/2021 , work completed 05/07/2021
The trader replied (on 12/05/2022)
Thank you so much for your fantastic review. We're really happy that we were able to help convince your mum and that she needed a stairlift and she valued our customer experience. Best regards, Coral Affleck-Major, Owner & Director at 1st Choice Stairlifts
Exceptional service
Customer Service
Quality
Value
We initially approached you on the recommendation of a family member & wanted to let you know just how delighted we've been with your service and the product. We needed a stairlift fitted within a short lead time and throughout the process your communication has been excellent, with all commitments met or exceeded. Matt, Ash, Lindsey and Connie have all been a pleasure to deal with, however Jordan was simply outstanding. We were having a very busy day when he came to do the installation but he worked around the interruptions with good humour, offering to help where he could. He was polite, informative and very considerate of our needs during a stressful period for us, and we really appreciated that so much. He is a huge asset to your organisation and we'd be pleased if you'd pass on our sincere thanks. Having the stairlift installed was the deciding factor in whether Mum would be able to live at home again, so this has made a fundamental difference to her quality of life. She returned home last week and has had no trouble at all in getting to know how to operate it. These days, sadly, it is rare to come across such a well-run company, which truly puts its customers a the heart of what it does, so we'd like to thank you once again and wish you every success in the future. You've been amazing!
Customer in Hampshire Posted on 14/10/2022 , work completed 06/10/2022
The trader replied (on 18/10/2022)
Thank you so much for leaving us an amazing review, we really appreciate it. We love to hear these stories about how much of a difference having one of our products makes and we're glad your mum can stay in the home she loves and she's working it easily. The team are delighted to hear your comments and they are the true stars of 1st Choice Stairlifts, all focussed on providing outstanding customer care. Thanks for recommending us and for your 5* review. Best regards, Coral Affleck-Major, Joint MD & Owner at 1st Choice Stairlifts.
Fantastic job!
Customer Service
Quality
Value
We have a elderly mother who had a unfortunate accident,it was decided that for us to give her her independence back that we needed a stairlift,after some research we found 1st choice,we wanted a local company that would help if any problems later and we are so pleased to say1st choice have gone way above our expectations,it was a very complex stairlift but not a problem for them,they were on the ball,from start to finish they have been very helpful,and now our minds are at ease,many thanks to all the staff,very highly recommended regards Andy,Louise and of course mother.
Customer in Bath and North East Somerset Posted on 02/04/2024 , work completed 26/03/2024
The trader replied (on 10/06/2025)
Thank you so much for your kind words! We are truly grateful for the trust you placed in us, and we're thrilled to hear that the stairlift has made such a positive impact on your mother's independence. It's always our goal to go above and beyond for our customers, and knowing that we were able to meet your needs - especially with a complex installation - really means a lot to us. We're so happy that our team could help put your minds at ease, and we're here for any future assistance you may need. Your recommendation means the world to us! Wishing your family all the best! The 1st Choice Stairlifts team.
Stairlift
Customer Service
Quality
Value
Friendly, helpful, efficient, punctual, tidy, and generally a great firm to deal with. From telephone contact, free survey, and final installation, I can understand why they are a Which Trusted Trader.
Customer in Wiltshire Posted on 04/09/2025 , work completed 29/08/2025
The trader replied (on 15/09/2025)
Thank you so much for your wonderful review! We're delighted to hear that you found our team friendly, efficient, and helpful throughout the whole process - from your first call to installation. Being a Which Trusted Trader means a lot to us, and reviews like yours reassure us that we're doing it right! We really appreciate you taking the time to share your experience. Thank you again for choosing 1st Choice Stairlifts, warm regards, everyone at 1st Choice.
1st Choice Stairlifts Rental
Customer Service
Quality
Value
I needed a stairlift fitted quickly for my elderly mother so I booked an appointment for the Monday. The salesman, Kieran, arrived promptly, was friendly, helpful and very informative. He measured up and gave us quotes to cover purchasing new, reconditioned or rental. We visited the showroom for a demonstration the following day and made arrangements for a rental lift to be fitted on Friday. The engineer arrived early, he was a clean and tidy worker and had mum’s stairlift fitted and working within 3 hours, explained with simple to understand instructions. It has made such a massive difference to my mother, she now feels much more confident around her home. Thank you to all the staff at 1st Choice
Customer in Wiltshire Posted on 14/08/2019 , work completed 26/07/2019
The trader replied (on 03/09/2019)
Thank you so much for your kind comments, we are really happy that the lift has made such a difference to your Mother and she is happy and confident in her home. We shall pass on your thanks to all the staff. Thank you. Coral Affleck-Major, Director.
First class quality company
Customer Service
Quality
Value
We were recommended to this company by two separate people and can see why. From start to finish they were Friendly, Professional and kept us informed of the process throughout. Our stairs are curved so we had to have the stair lift made to fit. A member staff came round and measured and showed us the type of stair lifts we could choose and quoted us a price, he was a lovely man, friendly and not pushy at all. We were left to make our decision. From start to completion we had 5 star customer service, keeping us informed all the way along by lovely friendly staff. The guys who came to fit the lift were very professional and worked hard and kept the place tidy, afterwards they showed me how to use the lift. I have had follow up calls to make sure I am happy with everything. Would thoroughly recommend 1st Choice, excellent company with outstanding customer serve, thank you.
Customer in Swindon Posted on 11/02/2020 , work completed 31/01/2020
The trader replied (on 14/02/2020)
Thank you so much for taking the time to leave us a review. It's wonderful to hear that you were recommended by two people and received the same great service as they did. We pride ourselves on our customer service and looking after our customers, which is why we are so happy when our customers recommend us to others. We're glad to hear that you were delighted with your stairlift and we hope it is proving such a boost to making life easier for you. Best wishes Coral Affleck-Major, Director and Owner at 1st Choice Stairlifts
Brilliant company
Customer Service
Quality
Value
Every member of staff I spoke with was so friendly and helpful. So impressed with my stairlift it has changed my life, I’m no longer dreading climbing the stairs and getting back down was awful too but now there is no worry. Fitting the stairlift was very professional, friendly and very quick. I would highly recommend 1st Choice Stairlifts
Customer in Wiltshire Posted on 05/02/2020 , work completed 28/01/2020
The trader replied (on 07/02/2020)
Thank you so much for your very kind review. So delighted to hear that the stairlift has been life changing. I've just passed your comments onto the team and they loved hearing your review and seeing how much the stairlift has improved your quality of life. Kind regards, Coral Affleck-Major, Director and Owner at 1st Choice Stairlifts
Purchase and fitting of stairlift
Customer Service
Quality
Value
Like to use local traders and found that 1st Choice were very helpful and polite with no hard sale. They were very efficient and kept to their schedule for delivery and fitting. The trades people who did the installation were pleasant, clean, tidy and efficient. Very pleased with the end product.
Customer in Wiltshire Posted on 19/10/2020 , work completed 16/10/2020
The trader replied (on 12/11/2020)
Thank you for leaving your wonderful 5* review, we are happy to hear that you were very pleased with our service and engineers who fitted your lift for you. We really appreciate you using a local business rather than a national company for a more personalised service. Best regards Coral Affleck-Major, Owner and Director at 1st Choice Stairlifts
Helpful, punctual service
Customer Service
Quality
Value
Good choice of stairlifts, new, reconditioned and hire, and able to try out in showroom. Very good phone contact and friendly service. Prompt appointments - stairlift fitted only a few days after the order. A definite 5 star service.
Customer in Wiltshire Posted on 18/09/2020 , work completed 05/08/2020
The trader replied (on 12/11/2020)
Thank you for your great feedback. We're glad you found our service worthy of a 5* rating and you were impressed with our good choice of models and the ability to come to our showroom. Best regards, Coral Affleck-Major, Owner and Director at 1st Choice Stairlifts
Excellent service and first class installers
Customer Service
Quality
Value
My mother’s old stairlift had reached the end of its natural life and spares were becoming difficult to obtain. 1st Choice Stairlifts were the company that serviced the existing stairlift although they were not the company who installed it 15 years ago. We contacted 1st Choice to discuss a replacement, a representative of their company came out to see us and he was very patient and not at all pushy. We chose the stairlift that we wanted and everything was dealt with very swiftly. Within a week the installer arrive with the new stairlift and after introducing himself to my mother, started the work in taking the old one out. He was polite and very patient with my mother throughout his time with her. I would have no problems in recommending this company to anyone requiring a stairlift as they look after the recipient from start to finish. The stairlift is working well and is in fact better than the one that was removed. Fantastic company to deal with.
Customer in Oxfordshire Posted on 29/05/2019 , work completed 23/05/2019
The trader replied (on 06/06/2019)
Thanks very much for leaving your feedback and being a loyal customer of ours for many years. We pride ourselves on great customer service and we are delighted that you continue to have a wonderful experience with us. Coral Affleck-Major, Director.
Very pleased
Customer Service
Quality
Value
Very impressed with the professionalism of the surveyor and installers from 1st Choice, who were recommended by an occupational therapist. Clear explanations and good advice. Definitely make an appointment to visit the showroom to try out controls. We had two stairlifts fitted. The whole process was much more straightforward than I had expected; I'd been sceptical about the feasibility and worrying unnecessarily about making the stairs difficult for ordinary use. Not so. It's also a much quicker process than anticipated. Despite both lifts needing curved rails, it took only three weeks from 1st Choice's first visit to installation (which took two men one day). Very definitely recommend the firm.
Customer in Reading Posted on 14/12/2020 , work completed 11/12/2020
The trader replied (on 12/03/2021)
Thank you so much for your review, we really appreciate you taking the time to leave us your feedback. I passed your comments onto our team and we are all pleased that you are delighted with our service and that any worries you may have had about having a lift (or 2) fitted have gone. We hope it is making a big difference to your life. If you have any questions please don't hesitate to give us a call. Best regards, Coral Affleck-Major, Director & Owner at 1st Choice Stairlifts
First Choice Stairlifts - friendly professional service from start to finish
Customer Service
Quality
Value
Much sooner than anticipated I was needing a stairlift to be installed for me & right from the beginning of the process, I was completely involved. From testing a lift during lockdown to installation of a straight stairlift took less than 2 weeks & everything was carried out by lovely professional people in a completely Covid safe way. The installation engineer took time to make sure I was happy with operating the stairlift & everything was finished within a few hours & all clean & tidy. First Choice have contacted me since to check that everything is going well & I feel confident that I can call them easily should I have any queries. The company are local to me but they were also recommended by an Occupational Therapist. The easy process & friendliness of the staff have definitely made an emotional situation much easier to cope with. Thank you First Choice Stairlifts!
Customer in Wiltshire Posted on 18/01/2021 , work completed 02/12/2020
The trader replied (on 12/03/2021)
Thank you so much for your lovely comments and your 5* rating, we really do appreciate it. We are so pleased that you found the whole process easy and yes we do pride ourselves on recruiting only the loveliest people to look after our customers so glad we made such a difference to you. We are here for you if you need us so please don't hesitate to give us a call anytime. Best regards, Coral Affleck-Major, Director & Owner
Excellent customer service
Customer Service
Quality
Value
They asked me to call when my dad came out of hospital the very next day they fitted the stairlift as it was essential for his well being. I would definitely recommend this company.
Paul in Bath and North East Somerset Posted on 26/05/2023 , work completed 24/05/2023
The trader replied (on 22/12/2023)
Thanks for your review, we really appreciate you taking the time to review the service you received. We're so glad your Dad could come home safely thanks to the installation and hope all is well. Best regards, Coral Affleck-Major, Joint MD and Owner at 1st Choice Stairlifts.
professional and friendly company
Customer Service
Quality
Value
We needed a chair lift at fairly short notice. 1st Choice stairlifts did what they could to speed things up - even managing to bring forward our installation date - it was just 9 days from our first telephone call to them, to installation and training! All of our contacts were professional and friendly, easy to talk to from start to finish, which made it a very easy process
Customer in Hampshire Posted on 07/11/2023 , work completed 01/11/2023
The trader replied (on 22/12/2023)
Thank you so much for your kind review, we are so happy that you are delighted with your lift and the speed of service. Our team loved hearing your comments. Thanks for taking the time to leave a review we really appreciate it and value having you as a customer. Best regards, Coral Affleck-Major, Joint MD and Owner at 1st Choice Stairlifts
5* Team & Service
Customer Service
Quality
Value
From my first contact ( recommended by Occupational Therapist ) to installation, the whole team has been courteous, friendly, respectful & professional. I organised everything for my mum. Living in London I had to time everything to work around my visits. From initial meet with Colin at mums home, right through to Adam fitting was only 4 weeks. Colin & Adam were pleasant to meet. Installation was slick, & everything was left spotless with a thorough coaching with mum on using the chair.
Customer in Bath and North East Somerset Posted on 14/06/2024 , work completed 14/06/2024
The trader replied (on 10/06/2025)
Thank you for taking the time to share your positive experience. We're delighted to hear that our team provided courteous, friendly, and professional service from your first contact to installation. It's wonderful to know that the process was smooth and efficient, especially given your busy schedule coordinating everything for your mum. We pride ourselves on delivering high-quality service and ensuring our customers and their families feel comfortable and well-supported. Your kind words about the team and the installation process mean a lot to us. Thank you again for trusting us to support your mum's needs. We're glad we could make the experience as easy and stress-free as possible. Best regards, everyone at 1st Choice Stairlifts.
1st Choice First Class
Customer Service
Quality
Value
Excellent service, from survey to installation, Polite staff excellent communication
Which? Trusted Traders Consumer Posted on 20/05/2018 , work completed 20/05/2018
The trader replied (on 06/07/2018)
Thank you for your fabulous comments
Brilliant friendly and trustworthy.
Customer Service
Quality
Value
My parents finally gave in to the fact that they needed a stairlift. 1st choice have also provided someone I care for in my job with a stairlift so I had 1st hand experience if what a good company they are. My mum had a fall so was sleeping downstairs, my father unwell sleeping upstairs. Not the best way to be. From the first phone call I was so impressed with the care and understanding of our situation. Paul came out to measure up and he fully explained all options, from paying to renting.Paul explained about aftercare and service details and left my parents under no pressure to make there choice. Jordon and Adam fitted the stairlift with care, understanding, professionalism and courtesy. They were tidy, thoughtful and kind. Once fitted they showed my mum and dad how the stairlift works, charges etc and suggested that mum have a few goes on it, they wouldn't leave until they bot felt confident and happy. Since then we have had a follow up call to check that all is okay and to ensure that mum and dad have contact details if they needed to call them. Now my mum and dad are happily enjoying cups of tea and biscuits in bed together every morning, being with each other and feeling safe. I would highly recommend 1st choice stairlifts to anyone who needs a stairlift, such a caring company, they go that extra mile to ensure that customers are happy and feel safe, to give them the freedom to live there lives the way they should, it's so nice to know that my mum and dad are happy.
Customer in City of Bristol Posted on 29/05/2019 , work completed 23/05/2019
The trader replied (on 06/06/2019)
Wow what a fantastic story thanks for sharing it with us and leaving a review. We are so happy that your Mum and Dad can enjoy their cup of tea together again and that the stairlift has improved their quality of life. Thanks for the comments you have made about the team and we shall pass them on. Coral Affleck-Major, Director.
Highly Recommendable
Customer Service
Quality
Value
From start to finish the service was fantastic. The installer Paul was pleasant and carried out the work very efficiently and without any fuss or mess. I would highly recommend using 1st choice stairlift to any of my friends as it has made my life a lot easier and safer.
Customer in Gloucestershire Posted on 30/05/2019 , work completed 17/05/2019
The trader replied (on 06/06/2019)
Thanks very much for your comments. We are delighted to hear that your customer experience was great and that the stairlift has made a difference to your life. Coral Affleck-Major, Director.
Pleasant, efficient service
Customer Service
Quality
Value
We had to have a stair lift fitted at short notice. We were very pleased with the excellent service provided by 1st Choice. Friendly, helpful, staff and clean and efficient fitter who, having installed the equipment, made quite sure we understood how to use it before leaving our house. We highly recommend this company.
Customer in Wiltshire Posted on 09/08/2019 , work completed 25/06/2019
The trader replied (on 03/09/2019)
We thank you for taking the time to leave your review. We are so happy that you are very pleased with the service we provided and that you would recommend us to others. Thank you. Coral Affleck-Major, Director.
Excellent
Customer Service
Quality
Value
Excellent service, the engineers were efficient and experienced. They took the time to show me how everything works and made sure I fully understood. I can now get up and down the stairs!
Veronica, Corsham Posted on 01/06/2019 , work completed 01/06/2019
The trader replied (on 03/07/2019)
We are really proud of our Customer Service and are so happy to read your kind comments. We will pass on your comments to the team who will be pleased to hear that you are happy with your stairlift and that it is making a positive difference. Coral Affleck-Major, Director.
Stairlift
Customer Service
Quality
Value
Excellent service. Prompt response and fitting. Good customer communication. Friendly and understanding staff
Customer in Swindon Posted on 04/01/2020 , work completed 19/12/2018
The trader replied (on 15/01/2020)
Thank you very much for taking the time to leave us a review, we really appreciate it. Your feedback will be passed on to our team who will be delighted to hear your great comments. Thank you for making us your 1st choice for your stairlift installation. Best regards, Coral Affleck-Major, Director and Owner at 1st Choice Stairlifts
Helpful, efficient and professional
Customer Service
Quality
Value
1st Choice Stairlifts were the only company that were able to install a lift on a technically difficult staircase, which they achieved extremely efficiently, from the first contact.
Customer in Wiltshire Posted on 13/02/2021 , work completed 12/02/2021
The trader replied (on 12/03/2021)
Thank you very much for your 5* review and your feedback. Because we are an independent dealer selling only the best stairlifts around, we are able to fit a lift on the most complicated and quirky stairs. So glad we were able to help you get up your difficult staircase with ease and you were very happy with our service. Best regards, Coral Affleck-Major, Owner and Director
Excellent customer service3
Customer Service
Quality
Value
Highly recommended from start to finish staff were helpful and efficient. Excellent customer service.
Customer in Bath and North East Somerset Posted on 31/03/2022 , work completed 10/03/2022
The trader replied (on 12/05/2022)
Thank you very much for recommending us and taking the time to post a review, we really appreciate it. Best regards, Coral Affleck-Major, Owner & Director at 1st Choice Stairlifts
Great work and very considerate
Customer Service
Quality
Value
1st Choice Stairlifts came to put in a new stairlift and remove the old one. The young man was so considerate and polite, making sure the dog didn't escape through the open door. He finished the work quickly but made sure the lift was put in properly and up to their very good standard. I tried it out after he kindly showed me how it worked, and I am now using it to transport myself up the stairs.
Customer in Bath and North East Somerset Posted on 23/06/2025 , work completed 06/06/2025
The trader replied (on 24/06/2025)
Thank you so much for your lovely review! We're delighted to hear that you were happy with the installation and the service provided by our engineer. We'll be sure to pass on your kind words to him, especially about his thoughtfulness and dog awareness! It's great to know that you're already making good use of your new stairlift. If you ever need anything in the future, we're just a phone call away. Thanks again for choosing 1st Choice Stairlifts! Warm regards, everyone at 1st Choice Stairlifts.