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Trader of the Month April 2015: A Goodwill Roofing

Marketing your business is easy when you know how. Roofer Arron Goodwill explains why a familiar logo is keeping his family business busy with a steady stream of new customers.

Arron Goodwill works for the family roofing business, A Goodwill Roofing, with his father. Together, they are regularly ‘flagged down’ in and around Surrey because of a recognisable logo on their van. 

Having the Which? Trusted Traders logo on the van can be an icebreaker with new customers,” says Arron. “They might have been putting off a roofing job, but when they see the Which? icon, they feel confident enough to introduce themselves and chat.

The same goes for customers that contact Arron by email or on the telephone, having seen the business on the Which? Trusted Traders website or in the Little Red Book directory. “Sometimes they ask ‘When can you start?’ before I’ve even priced the job,” Arron added.

Arron decided to join the Which? Trusted Traders scheme because of the high standing of the Which brand and as he believes in the same values as Which?. “I bought a tumble dryer recently. I actively looked for the Which? logo as part of my decision-making process. The same goes for customers looking for good quality tradespeople – the Which? Trusted Traders logo gives consumers faith in the business.”

Arron gets the most out of the Which? Trusted Traders logo by using it on estimates, invoices and the company website. In fact, the strength of the icon has changed his business marketing strategy.

I still do a little Google advertising and one phone directory, but I’ve stopped advertising elsewhere in favour of Which? Trusted Traders. I don’t need to do anything else because the phone is always ringing. We couldn’t take much more on!

“Other review websites tend to be on the side of tradesperson,” says Arron. “They’re only interested in a subscription fee. Which? Trusted Traders is different because only the best businesses make it onto the scheme, plus they want consumers to get a fair deal. That’s why we’re happy to have the Which? logo on every part of our business.”

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