The Which? Awards were launched in 2007 to celebrate and reward the very best businesses in the UK. In 2016, the event celebrated 10 years of the Awards.

The Which? Trusted Trader of the Year Award showcases the best of our endorsed traders. The four shortlisted traders have worked hard to focus their businesses on what consumers want and have delivered consistently high standards of customer service. The winners were revealed in a special ceremony on the 25 May 2016. 

Traders were shortlisted using the following criteria:

  • Progress: willingness to improve their business and customer service shown throughout the assessment process and beyond
  • Engagement: trader interaction with the scheme and utilization of their endorsement
  • Reviews: taken from the customer reviews portion of the website
  • Community Insight: including direct feedback from traders and customers


The 2016 Nominees were:

2 RED Ltd

2 RED Ltd were September 2015’s Trader of the Month. 2 RED Ltd has consistently received excellent consumer reviews including arriving early for jobs, cleaning up thoroughly and always explaining work clearly. One customer said ‘from start to finish, this company provided an excellent service. The fitters turned up five minutes early and completed the job early. I would definitely recommend this company.’


Day and Knight Ltd

Day and Knight Ltd has an impressive volume of positive reviews. Their customers describe them as ‘polite, friendly, reliable and an excellent standard of work.’ Day and Knight Ltd also take the time to help promote energy and cost saving ideas to their customers.


Electricians in Reading Ltd

Having been shortlisted for a Which? Award 2015, Electricians in Reading has continued to excel in customer service. The company has won Trader of the Month on two occasions over the past 12 months. Customers regularly comment on their speed of response, value for money and friendliness, taking the time to personally respond to every customer review.  One customer described Electricians in Reading as ‘efficient, highly competent and faultlessly professional. I cannot recommend them highly enough.’


Hillis Security Systems Ltd

A long standing member of the scheme, with over a 100 positive customer reviews. They take the time to respond to every review posted on their page. Their customers regularly comment on their professionalism and good value for money. A customer described the trader as ‘pleasant, friendly and efficient service. The installer was conscientious, helpful and very tidy. We would recommend.’


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