Martin Grant is the man behind Grants Electrical Services Ltd. Based in Calne, near Chippenham, Martin and his team tackle domestic electrical work all around Wiltshire. Martin set up Grants Electrical Services Ltd a little over two years ago, and in a relatively short space of time, the business has built up a good reputation – helped by its membership of Which? Trusted Traders.

The judging panel were impressed by Grants Electrical Services Ltd’s consistent engagement with the Which? Trusted Traders scheme, including its use of the logo and activity on social media.

Martin was thrilled to win, and is planning to take the team out go-karting to celebrate. He said: ‘I enjoy the interaction on social media, and it’s great exposure for everyone who’s on there and doing the right thing. I use it when I’m pricing work, too. It’s easy to direct people to Twitter to show them examples of our work. It shows off our endorsement as well.’

See our article on making the most of your endorsement for some ideas about how to use the logo, or check our guide on how to use social media to benefit your business.

Understanding customer service

Martin completed his apprenticeship in London, working on major installations. He learned from his experience working for an electrician who was ‘a great technician but a poor planner.’ Martin said: ‘I knew I wanted to do things differently.’

But after he qualified, he opted for a change of direction, going into the armed forces. He worked as an avionics engineer, working on the electrical and electronic systems in Apache and Lynx helicopters on UK military bases. After five years, and with a young family, he didn’t want to be away from home for long periods of time anymore, so he left the army and started up Grants Electrical Services Ltd.

Martin’s time in the army reinforced his ideas about the importance of high levels of service. ‘I wanted to take all the good things from being in the army – being smart, punctual and polite – and carry those forward into the business,’ he said. ‘I always knew which way I wanted the business to go. I’m proud of the service we provide. I like to think we’re very customer-focused.’

Joining Which? Trusted Traders           

Grants Electrical Services Ltd joined Which? Trusted Traders because Martin wanted it to stand out from the competition. Because the business has really embraced the scheme, adding the logo to all its invoices, workwear, vans and so on, potential customers can see that it’s endorsed by Which? – unlike many of its competitors.

Martin is proud of the accreditation. ‘Our customers have told us that the association with Which? gives them peace of mind,’ he said. ‘It shows we’re operating at a really high standard. We try to maintain that in everything we do – using only the best materials and only working with good quality suppliers and other contractors.’

The profile page, with all the online reviews, has been a selling point for the business. ‘This generation, everyone wants to go online and see reviews,’ Martin said. ‘It helps people say yes to us, and keeps the business coming in.’ It certainly works, as the business has grown steadily. Martin’s wife is a director and helps with clerical work. There are also two qualified electricians – one trained by Martin - and a new apprentice, learning to work with electrics and provide great customer service too.

Children in Need charity work

In addition to maintaining high standards in the business, Martin also recently took time to do some voluntary work on a major build as part of a DIY SOS Children in Need special. Martin used his electrical expertise to contribute to building a charity centre for the Roots Foundation in Swansea.

Martin said: ‘It was a fantastic experience. I’ve never seen anything quite like it – if you blinked, a wall went up. It was hard work and long days, but really worth it. I was mucking in with general electrical work – towards the end I was going round and getting sockets and fuseboards on, going through testing and fault finding and helping with the final phase.’

Martin found a fellow Which? Trusted trader there, Reece Davies from RSD Electrical, a former Which? Trusted trader of the month.

We’ll be looking out for both Martin and Reece in the Children in Need programme going out on 17 November.

Well done to all at Grants Electrical Services Ltd, an excellent Which? Trusted trader of the month.

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